scholarly journals Understanding experiential value creation at small-scale events: a multi-stakeholder perspective

2019 ◽  
Vol 12 (3) ◽  
pp. 344-362
Author(s):  
Elaine Rust
2020 ◽  
Vol 6 (1) ◽  
pp. 72-85
Author(s):  
H. Güngör

This article provides a brief overview of artificial intelligence (AI), and its perceived value-creation potential as well as its perceived risks from a multi-stakeholder perspective. It also draws some guidelines for exploring a high-level AI business strategy by taking a multi-stakeholder perspective into consideration, i.e., shareholders, customers, employees, suppliers and society. A short survey among European business professionals reveals a perception that AI serves mainly financial purposes and is perceived predominantly as creating value for shareholders and customers, while employees and society are perceived as negatively impacted stakeholders.


2021 ◽  
pp. 146144482110227
Author(s):  
Erik Hermann

Artificial intelligence (AI) is (re)shaping communication and contributes to (commercial and informational) need satisfaction by means of mass personalization. However, the substantial personalization and targeting opportunities do not come without ethical challenges. Following an AI-for-social-good perspective, the authors systematically scrutinize the ethical challenges of deploying AI for mass personalization of communication content from a multi-stakeholder perspective. The conceptual analysis reveals interdependencies and tensions between ethical principles, which advocate the need of a basic understanding of AI inputs, functioning, agency, and outcomes. By this form of AI literacy, individuals could be empowered to interact with and treat mass-personalized content in a way that promotes individual and social good while preventing harm.


2017 ◽  
Vol 27 (1) ◽  
pp. 100-116 ◽  
Author(s):  
Lingxuan Liu ◽  
Min Zhang ◽  
Linda C. Hendry ◽  
Maoliang Bu ◽  
Shi Wang

2012 ◽  
Vol 8 ◽  
pp. 29-33
Author(s):  
Govind Raj Pokharel ◽  
Arjun Bahadur Chettri

Large-scale promotion of small scale decentralized renewable energy technologies to achieve a part of millennium development goal remained a great challenge until recently. However, a properly implementation of a public private partnership applied in biogas sector in Nepal has shown that scaling up of small scale renewable energy technologies is feasible if a multi-stakeholder sector development approach and favorable policy as well as modality is adopted. Nepal’s biogas program has been instrumental in helping to achieve some of the Millennium Development Goals (MDGs) by creating economic and social development opportunities in a sustainable way. Such model could also be widely replicated in any other renewable energy technologies and other continent of the world. DOI: http://dx.doi.org/10.3126/hn.v8i0.4908Hydro Nepal: Journal of Water, Energy and Environment Issue No. 8, 2011 JanuaryPage: 29-33Uploaded date: 17 June, 2011


2016 ◽  
Vol 28 (2) ◽  
pp. 222-245 ◽  
Author(s):  
Prakash K. Chathoth ◽  
Gerardo R. Ungson ◽  
Robert J. Harrington ◽  
Eric S.W. Chan

Purpose – This paper aims to present a review of the literature associated with co-creation and higher-order customer engagement concepts and poses critical questions related to the current state of research. Additionally, the paper presents a framework for customer engagement and co-creation with relevance to hospitality transactions. Design/methodology/approach – Earlier research on co-production, co-creation, consumer engagement and service-dominant logic are discussed and synthesized. Based on this synthesis, links and contrasts of these varying research streams are presented providing an articulation of key characteristics of each and how these might be applied within a hospitality context. Findings – Modalities in service transactions vary among traditional production, co-production and co-creation based on changes in attitudes, enabling technologies and the logic or ideology supporting the change. Transaction characteristics vary among manufacturing, quasi-manufacturing and services based on several key categories including differences in boundary conditions, enablers, success requirements, sustainability requirements, the dominant logic used and key barriers/vulnerabilities. When creating experiential value for consumers, firms should consider several aspects ex-ante, in-situ and ex-post of the change and during the change process. Research limitations/implications – Firms need to move toward higher-order customer engagement using co-creative modalities to enhance value creation. Current practices in the hotel industry may not in their entirety support this notion. Ex-ante, in-situ and ex-post considerations for creating experiential value need to be used as part of a checklist of questions for firms to pose in order to move toward managing customer experiences using the service-dominant logic as part of the firm’s orientation toward its market. This would give it the required thrust to create superior engagement platforms that use co-creative modalities while addressing the barriers to higher-order customer engagement as identified in the literature. Originality/value – The hospitality and tourism literature on co-creation and higher-order customer engagement is still in its infancy. A synthesis of these early studies provides support for the need for future research on co-creation that more clearly articulates the modality firms could use to move toward co-creation. This paper develops a dynamic framework using characteristics of co-creation that integrate the various stages of value creation (i.e. input, throughput and output).


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nathalia Christiani Tjandra ◽  
Ivana Rihova ◽  
Sarah Snell ◽  
Claire S. Den Hertog ◽  
Eleni Theodoraki

Purpose This paper aims to explore a multi-stakeholder perspective on brand meaning co-creation in the context of the Olympic Games as a unique mega sports event brand with a strong brand identity, to understand how the brand manager may integrate such co-created meanings in a negotiated brand identity. Design/methodology/approach Using a qualitative methodology, the paper provides a tentative framework of co-created Olympic brand meanings by exploring the narratives of stakeholders’ brand experiences of the brand. Sixteen semi-structured interviews with a purposive sample of Olympic stakeholders were conducted and analysed to identify key meanings associated with the Olympic brand. Findings Through their transformational and social experiences of the Olympic brand, stakeholders co-create brand meanings based on Olympic values of excellence, friendship and respect. However, at the same time, they offer their own interpretations and narratives related to competing meanings of spectacle, exclusion and deceit. Alternative brand touchpoints were identified, including blogs; fan and sports community forums; educational and academic sources; and historical sources and literature. Practical implications The brand manager must become a brand negotiator, facilitating multi-stakeholder co-creation experiences on a variety of online and offline engagement platforms, and exploring how alternative brand touchpoints can be used to access co-created brand meanings. Originality/value The study contributes to tourism branding literature by providing exploratory evidence of how brand meanings are co-created in the relatively under-researched multi-stakeholder sports mega-event context.


2020 ◽  
Vol 12 (5) ◽  
pp. 1793 ◽  
Author(s):  
Alexandros Korkovelos ◽  
Hisham Zerriffi ◽  
Mark Howells ◽  
Morgan Bazilian ◽  
H-Holger Rogner ◽  
...  

Achieving universal access to electricity by 2030 is a key part of the Agenda for Sustainable Development, and has its own Sustainable Development Goal, SDG 7.1. This is because electricity services are required for almost all aspects of a modern economy, from the cooling of vaccines to irrigation pumping, to manufacturing and running a business. The achievement of SDG 7.1 will require a thoughtful mix of policy, finance, and technology to be designed and implemented at scale. Yet, the pressing need for an electrification ramp-up is not unprecedented. Many countries (now considered “industrialized”) faced similar challenges about a century ago. Although the existing literature covers a great deal of power systems evolution, there is a gap around the specific role and impact of small, isolated power systems in the early stages of electricity uptake. In this paper, we provide insights based on the review of the historical electrification efforts in four (now middle and high-income) countries. The drivers and context of electrification efforts in early stages are described. Those focus particularly on the role of dispersed, small-scale generation systems (mini-grids). Our analysis shows that electrification follows four loosely defined phases, namely: pilot projects, technological roll-out, economic expansion, and social scale-up. We report a selection of historical mistakes and advances that offer lessons of striking importance for today´s energy access efforts, particularly in regards to the development of mini-grids. We find that today, as historically, multi-stakeholder (e.g., planners, regulators, developers, investors, third party actors) collaboration is key and can help build locally adaptable, economically sustainable and community compatible mini-grids that can accelerate—and lower the societal costs of—universal access to electricity.


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