“Listening” to Science: Science Podcasters’ View and Practice in Strategic Science Communication

We have witnessed an increasing amount of science podcasts, and it has emerged as an important venue for science communication. From a strategic science communication perspective, this study investigated how science podcasters view science communication–related goals and objectives, as well as the tactics they use in producing science communication content based on the theory of planned behavior. A survey ( N = 147) with science podcasters showed that they see excitement and interest in science as their most prioritized objective and present the value of science over time. In addition, our results showed that podcasters frequently use communication tactics, but it may not have resulted from planned strategic communication action. The findings of this study provide initial insight into podcasters’ views and practice as part of the science communication effort.

Semantic and Style Concepts in Mass Communication Content

The article examines the semantic and style concepts of the functioning of mass communication in modern conditions, determines their role and significance for the transfer of public information from the communicator to the recipient. The author, analyzing the semantics and stylistics of media texts of an outstanding communicative personality (well-known journalist E.E. Kish), (1) traces gradual changes in the author’s worldview and the associated transformation of the nominal language and style; (2) identifies creative resources strengthening the intention of a journalistic work and improving the perceptual effect in “Author” – “Audience”, (3) comments on the positions established in the theory of the press on the relationship of ideas and style in publishing and (4) gives professional lessons in figurative and logical mastery novice journalists.

Komunikasi Bisnis melalui Social Media Trust guna Meningkatkan Customer Engagement pada Pixy Cosmetic

Building business communication through Social media trust to increase Customer engagement becomes an interesting discussion. Because nowadays business communication is required to build a sense of trust and intimacy so that customers are willing to engage with the company through social media content. especially with the report that shows a decrease in consumer trust in social media for 41% because the consumer feel their data privacy can be utilized for the company's business purposes. Also with pixy cosmetics company that has a high potential in Social media trust but their social media engagement rate is still below 50%. this study analyzes how Social media trust can be influential in increasing Customer engagement.The purpose of this research is to understand business communication built through Social media trust can be directed to increase Customer engagement. Research using quantitative approach by distributing questionnaires through google form and calculated using SPSS through validity, reliability, and simple linear regression tests. The results of this study showed that Social media trusts proved positive can have implications for the increase in Customer engagement of Pixy Cosmetics. customer trust in the communication content of Pixy Cosmetics social media business will increase Customer engagement. The engaged customers will be willing to read Pixy Cosmetics social media content, willing to engage in interactions, even willing to share Pixy Cosmetics business communication content on their social media. Abstrak. Membangun komunikasi bisnis melalui Social media trust untuk meningkatkan Customer engagement menjadi pembahasan yang menarik. Karena saat ini komunikasi bisnis dituntut untuk membangun rasa kepercayaan dan keakraban sehingga customer bersedia untuk engage dengan perusahaan melalui konten media sosial. terlebih dengan adanya report yang menunjukkan tentang penurunan kepercayaan konsumen terhadap media sosial sebanyak 41% disebabkan konsumen merasa privasi data dapat dimanfaatkan untuk tujuan bisnis perusahaan. Juga dengan perusahaan Pixy Cosmetics yang memiliki potensi Social media trust tinggi tetapi rate engagement media sosialnya masih dibawah 50%. penelitian ini menganalisis bagaimana Social media trust bisa berpengaruh dalam meningkatkan Customer engagement. tujuan penelitian ini adalah untuk memahami komunikasi bisnis yang dibangun melalui Social media trust dapat diarahkan untuk meningkatkan Customer engagement. penelitian menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner melalui google form dan dihitung menggunakan SPSS melalui uji validitas, reliabilitas, dan regresi linear sederhana. Hasil penelitian ini menunjukkan bahwa Social media trust terbukti positif dapat berimplikasi pada peningkatan Customer engagement Pixy Cosmetics. kepercayaan customer terhadap konten komunikasi bisnis media sosial Pixy Cosmetics akan meningkatkan Customer engagement. customer yang engage akan bersedia membaca konten media sosial Pixy Cosmetics, bersedia untuk terlibat dalam interaksi, bahkan bersedia membagikan konten komunikasi bisnis Pixy Cosmetics di media sosial mereka.

Role of AI Technology in Brend Building of Chinese Higher Education Institution – Thought Based on Integrated Marketing Communicanion

As the competitions among higher education institutions (HEIs) intensify, brand building has gradually become an important means for HEIs to build their images and enhance their competitiveness. For HEIs, the significance of integrated marketing communication lies in the integration of brand image communication content, communication channel and communication process. At present, the influence of traditional communication channels declines, the influence of self-established media is limited, and the negative information is not monitored well. Under such circumstances, AI technology can provide technical support for integrated marketing communications of HEI brand. In terms of communication content, VR/AR, UAV, interactive games and chatbot are mainly applied. In the aspect of communication channels, the data mining technique is mainly used to achieve differentiated communication, and the big data analysis technique is adopted to integrate brand image information communication channels. With regard to negative information monitoring, the natural language processing technology can provide high-efficiency, full-coverage and round-the-clock negative information monitoring.

Artificial intelligence and mass personalization of communication content—An ethical and literacy perspective

Artificial intelligence (AI) is (re)shaping communication and contributes to (commercial and informational) need satisfaction by means of mass personalization. However, the substantial personalization and targeting opportunities do not come without ethical challenges. Following an AI-for-social-good perspective, the authors systematically scrutinize the ethical challenges of deploying AI for mass personalization of communication content from a multi-stakeholder perspective. The conceptual analysis reveals interdependencies and tensions between ethical principles, which advocate the need of a basic understanding of AI inputs, functioning, agency, and outcomes. By this form of AI literacy, individuals could be empowered to interact with and treat mass-personalized content in a way that promotes individual and social good while preventing harm.

Tailoring Content for Authenticity and Adoption: Community-Based Participatory Research and the Co-creation of Story-Based Health Communication for Underserved Communities

This perspective presents concrete examples of how community-based participatory research can be used effectively to decolonize health communication through the co-creation of health communication content specifically tailored to minoritized and underserved communities. The authors describe how community members and researchers partnered to conduct community listening, observation and co-create stories to be used in fotonovelas (graphic stories), radio stories, serious games and community theater. Community members are experts on their experiences and can best translate those experiences into stories that ring true for target audiences from similar backgrounds. Truly participatory research grounded in community values can be slow and take unexpected turns, but it is critical to create health communication content that resonates with audiences and contributes to influencing attitudes and behaviors. When Community-Based Participatory Research (CBPR) is used in true collaboration with the community, marginalized communities, which were historically exploited by community researchers, can become the architects of their own health outcomes.

A Review of the Overseas Communication of the Romance of the Three Kingdoms

The novel the Romance of the Three Kingdoms (Sanguo yanyi 三國演義）stands out among the most famous and influential works in Chinese literature. It was read by readers from all levels of society from the Emperor down all over the world. At present, most researches of the Romance of the Three Kingdoms focus on its English translation and its communication in a certain country, especially concentrated in neighboring countries or regions surrounding China, such as Thailand, Japan and so on. In order to provide researchers with a comprehensive and systematic review about its spread and impact, this research intends to investigate the current communication situation of the Romance of the Three Kingdoms in various countries from three aspects of communication form, communication strategies and communication effect. Then it is found that the overseas communication of the Romance of the Three Kingdoms has diversified forms and various communication strategies, but there are still some deficiencies and problems in the process of overseas communication. In order to solve these problems, this paper puts forward corresponding suggestions from the perspectives of "communicator", "communication content" and "communication channel", with an aim to provide some reference for the overseas communication of the Romance of the Three Kingdoms.