Book ReviewTeacher Education in the Asia‐Pacific Region: A Comparative Study edited by Paul  Morris and John  Williamson. New York: Falmer Press, 2000. 320 pp. $63.75 (cloth). ISBN 0‐8153‐1856‐1.

2002 ◽  
Vol 46 (1) ◽  
pp. 139-141
Author(s):  
Howard L. Jones
Keyword(s):  
New York ◽  
Comparative Study ◽  
Asia Pacific ◽  
Pacific Region ◽  
Asia Pacific Region

SMALL AND MEDIUM SIZED RETAILERS' PROMOTION STRATEGIES IN THE ASIA PACIFIC REGION - A COMPARATIVE STUDY

1999 ◽  
Vol 07 (02) ◽  
pp. 179-196 ◽  
Author(s):  
FAM KIM SHYAN ◽  
BILL MERRILEES
Keyword(s):  
Hong Kong ◽  
Comparative Study ◽  
New Age ◽  
Asia Pacific ◽  
Pacific Region ◽  
Asia Pacific Region ◽  
Managerial Implications ◽  
Promotion Strategies

This paper examines and compares the promotion strategies used by clothing and shoe retailers in the Asia Pacific region, namely Hong Kong, New Zeal and Australia. To undertake this study, we postal surveyed the clothing and shoe retailers' perceptions of the importance of various promotion tools across the three countries. The results show that there are significant differences among the three countries in terms of promotion mix usage. Our main conclusion is that there are two approaches to strategic promotion, namely traditional and new age marketing. The paper ends by isolating the managerial implications of the research and identifies related areas that might be fruitfully exploited by international retailers.

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