Trade Publishing

Author(s):  
Angus Phillips

Trade publishing at Oxford University Press included those titles aimed at a broader audience, including general non-fiction, illustrated histories and encyclopedias, World’s Classics, and children’s books. Originally a separate operation of the London Business, overseas trade publishing later devolved to the branches while domestic trade titles were amalgamated into the Oxford academic lists. Trade titles involved a higher level of risk, deeper discounts to booksellers, larger author royalty payments, and investment in marketing and sales. The Press gradually minimized these risks by introducing greater oversight from the Delegates on manuscript selection, and by reducing the number of individual titles and concentrating on series. The chapter highlights the significant series and individual trade titles from across the Press, and considers the trade list both in its interaction with OUP’s wider academic and scholarly interests and within the context of commercial trade publishing.

Author(s):  
C. S. Nicholls

This chapter considers the structure of the Press as revealed by the investigations of the Committee on the University Press and published in the ‘Waldock Report’ of 1970. The operations of OUP included two manufacturing divisions (printing and papermaking) and three publishing divisions located in Oxford, London, and New York. The Press in Oxford operated as the Clarendon Press and specialized in academic publishing; the London Business concentrated on general trade publishing, including children’s books, bibles, and prayer books, and managed the network of overseas branches. The chapter then assesses the reforms suggested by the Waldock Report, the extent to which the Press implemented them, and their effectiveness in modernizing the business. The finances and leadership of the Press are also investigated and analysed in the context of the economic difficulties of the 1970s.


PEDIATRICS ◽  
1969 ◽  
Vol 44 (3) ◽  
pp. 465-465
Author(s):  
Thomas E. Cone

Why so few physicians have acquired an interest in the books written for children over the past two or three centuries—either to educate or to amuse them—has long puzzled me. For the pediatrician especially, even a cursory knowledge of the changing contents and of the literary style of these books will immensely broaden his perspective and understanding of how it came about that the child has risen from his older place as an ill-formed adult at the edges of society to his present position as the cultural hero of our society—an invention of modern times.


Author(s):  
Ann Curry

Interviews with Canadian children’s public librarians reveal that they believe fiction and non-fiction scatological content has an important place in library collections, that children have an intellectual freedom right to access this material, and that adults have many misconceptions about the role of library collections and the development of juvenile humour.Des entrevues auprès de bibliothécaires jeunesses au Canada révèlent qu’ils croient que le contenu scatologique dans les documents de fiction et de non-fiction a sa place dans les collections en bibliothèque, que les enfants ont un droit intellectuel d’accès à ce type de matériel et que les adultes ont de nombreuses fausses idées quant au rôle des collections en bibliothèque et au développement d’un sens de l’humour juvénile.


1970 ◽  
Vol 42 (117) ◽  
pp. 131-144
Author(s):  
Anna Karlskov Skyggebjerg

SECOND WORLD WAR NARRATED FOR CHILDREN AND YOUNGSTERS. INTERPRETATION OF HISTORY IN NEW DANISH LITERATURE FOR CHILDREN | Children’s books about the Second World War have been written and published ever since it ended. One would perhaps imagine that the ever-increasing distance from it would mean a waning interest, but that does not seem to be the case. Over the last few years, a whole range of remarkable children’s books have appeared in Denmark. New things can still be written about this period, and the time gap can be said to have had the effect of freeing up material. This should not be taken as meaning that newer books are less reliable, historically speaking, but rather that they present the period in a new light. In this article a number of recent Danish novels will be discussed with respect to how they deal with history. It is not the intention to try to make non-fiction out of historical novels for children, which would mean reading the books in a manner which was at variance with the genre they belong to, but one of the premises of the article is that the historical novel is to be understood as a form of discourse lying somewhere between history and pure fiction. The historical novel is seen as a piece of fiction presenting one or several interpretations of a given period of history by setting its story in a particular context.


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