Creativity

Brain-Mind ◽  
2019 ◽  
pp. 223-251
Author(s):  
Paul Thagard

Creativity results from neural processes that include binding of representations, generation of new concepts and rules, and the application of analogies. The Semantic Pointer Architecture accommodates the full range of multimodal representations needed for creativity in the domains of scientific discovery, technological invention, artistic imagination, and social innovation. New semantic pointers can be generated by convolution-based bindings in ways that produce new and useful images, concepts, rules, and analogies. Procedural creativity is the generation of new methods expressed as rules. The pragmatic focus of creative problem solving and the evaluation of the goal relevance of new products can be carried out by emotions. Competition among semantic pointers explains how the realization that one might have done something creative enters consciousness.

The innovative methods adopted by firms in the sixth innovation wage (the adoption of a corporate DNA) are mainly based on creative thinking, user innovation, and open innovation. When firms enhance their corporate strategies, they create value through a CTA (Create, Transform, and Apply) business cycle launched by policies focused on creative thinking. In this chapter, the author analyzes the following strategies grounded in creative thinking: Brainstorming, the Osborn-Parnes Creative Problem-Solving Process, SCAMPER, 635 Brainwriting, Lotus Blossom, Laddering, Stop-It Mop-It, Six Thinking Hats, Business Process Re-engineering (BPR), and the Theory of Inventive Problem Solving (TRIZ). Techniques are directed to increase the stakeholders' satisfaction by diminishing the operating risks related to launching new products and services.


2011 ◽  
Author(s):  
Benjamin C. Storm ◽  
Genna Angello ◽  
Elizabeth Ligon Bjork

Author(s):  
Hüseyin YILMAZ

The aim of this study is the creative problem-solving capacity of the organization with leadership behaviors of human resources managers and employees to examine the relationship between career satisfaction and is tested empirically. Research within the scope of the required data structured questionnaire method, operating in the province of Aydin was obtained from 130 employees working in five star hotels. Democratic leadership style according to the factor analysis, easygoing, participants converter, and releasing autocratic leadership dimensions were determined. According to the analysis, the dependent variable with a significant level of research and positive leadership style has been determined that no relationships. Regression analysis revealed that the leadership of the relationship with the creative problem-solving capacity of democratic leadership in style when found to be stronger than other leadership styles, while the variable describing the career of the employee satisfaction level of the maximum it was concluded that the creative problem-solving capacity of the organization. Research in the context of human resources on the very important for organizations, leadership behavior, creative problem-solving capacity and career satisfaction studies analyzing the relationships between variables it seems to be quite limited. The discovery by analyzing the relationship between the aforementioned variables, can make significant contributions to knowledge in the literature and are expected to form the basis for future research.


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