Outsourcing the Self

Author(s):  
Sunil Bhatia

This chapter analyzes how call center workers, who are mostly middle- and working-class youth, create narratives that are described as expressing modern forms of “individualized Indianness.” The chapter demonstrates how call center workers produce narratives of individualized Indianness by engaging in practices of mimicry, accent training, and consumption; by going to public spaces such as bars and pubs; and by having romantic relationships that are largely hidden from their families. The narratives examined in this chapter are created out of an asymmetrical context of power as young Indians work as “subjects” of a global economy who primarily serve “First World” customers. The interviews with Indian youth reflect how tradition and modernity, mimicry and authenticity, collude with each other to dialogically create new middle-class subjectivities.

2021 ◽  
pp. 242-258
Author(s):  
Nana Okura Gagné

This chapter reviews the different meanings of the new middle class, which describe the historical and cultural configurations of postwar Japan and universalized notions of socioeconomic class used in social science. It reflects on the configurations, relations, and operationalizations of the slippage between discursive and ideological characteristics of “middleness” that have been elided under the term the new middle class in postwar Japan. It also offers new insights on the understanding of dominant ideology and dominant groups, including anthropological theorizations of power, ideology, and subjectivity in late capitalism. The chapter emphasizes on the issues of individual self-cultivation and concerns of families in practice in the midst of socioeconomic change. It explains how salarymen or any other social actors represent both the nexus and product of ongoing self-cultivation and socialization in the changing global economy.


2020 ◽  
Vol 51 ◽  
pp. 35-50
Author(s):  
Maitrayee Basu

Marlon Ross in his chapter in The Construction of Authorship (1994: 231) claims that what differentiates a writer from an author is the latter’s ability to “transmute” and “transport” knowledge to a public space, thus “transversing” the distance between the self and the other. Such knowledge or experience is then rendered “knowable, shareable and answerable”. This article explores some of the ways in which the Indian non-fiction writer and journalist, Sonia Faleiro, is positioned as someone with a privileged knowledge about the lives of Indian marginalised subjects, and the ability to translate those experiences for a transnational middle-class audience. She is also tasked with having an ‘authentic’ personality that her readers can relate to, interact with, and in some ways hold to account. This article, with its focus on empirically understanding Indian middlebrow writing, showcases some of the characteristics of literary celebrity in the postmodern cultural sphere, its focus on affective citizenship, and purported significance to upholding the cosmopolitan values of plurality, social justice and democracy.


1970 ◽  
Vol 4 (6) ◽  
pp. 17
Author(s):  
Vikram Patel

hetan Bhagat is one of the most influential fiction writers of contemporary Indian English literature. Postmodern subjects like youth aspirations, love, sex, marriage, urban middle class sensibilities, and issues related to corruption, politics, education and their impact on the contemporary Indian society are recurrently reflected thematic concerns in his fictions. In all his fictions, he has mostly depicted the contemporary urban social milieu of Indian society. Though the fictions of Chetan Bhagat are romantic in nature, contemporary Indian society and its major issues are the chief of the concerns of all his fictions. He has focused on the contemporary issues of middle class family in his fictional works. All of the chief protagonists of his works are sensitive youth and they do not compromise with the prevalent situations of society. Most of the characters are like caricatures that represent one or the other vice or virtue of the contemporary Indian society. The author has a mastery to convince the reader about the prevalent condition of society so that one can easily reproduce in mind, a clear cut image of contemporary Indian society. The present article is a sincere endeavor to present the detailed literary analysis of the select fictions of Chetan Bhagat keeping in mind how the contemporary Indian society has been replicated in the fictions.


Author(s):  
Minor Mora-Salas ◽  
Orlandina de Oliveira

This chapter demonstrates how upper middle-class Mexican families mobilize a vast array of social, cultural, and economic resources to expand their children’s opportunities in life and ensure the intergenerational transmission of their social position. The authors analyze salient characteristics of families’ socioeconomic and demographics in the life histories of a group of young Mexicans from an upper middle-class background. Many believe that micro-social processes, especially surrounding education, are key to understanding how upper-class families mobilize their various resources to shape their children’s life trajectories. These families accumulate social advantages over time that accrue to their progeny and benefit them upon their entrance to the labor market.


2021 ◽  
Vol 10 (8) ◽  
pp. 289
Author(s):  
Maja Kus Ambrož ◽  
Jana Suklan ◽  
Dejan Jelovac

An individual’s value system plays an important role in their intimate relationship or marriage. Most marital satisfaction research to date has been carried out in high-income liberal Western societies. We conducted an original quantitative empirical survey of virtues and values to examine their effect on relationship quality and stability in a sample of 511 respondents from Slovenia, a post-socialist society in transition. The results showed that respondents rated health, love, and safety at the top of their hierarchy of values. The key finding was that the presence of love was associated with an individual’s subjective perception of relationship quality but had no effect on the self-evaluation of relationship stability. In addition to love, both family safety and comfort were significant correlates of relationship quality while self-respect was negatively correlated with relationship quality. Only excitement was found to have a statistically significant effect on relationship stability.


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