Designing the front end: how attitudes towards new products are related to company performance

1995 ◽  
Vol 2 (1) ◽  
pp. 17-24 ◽  
Author(s):  
Myfanwy Trueman ◽  
David Jobber
Keyword(s):  
New Products ◽  
Company Performance ◽  
Front End

Circular economy‐based new products and company performance: The role of stakeholders and Industry 4.0 technologies

2021 ◽  
Author(s):  
Marco Antonio Paula Pinheiro ◽  
Daniel Jugend ◽  
Ana Beatriz Lopes de Sousa Jabbour ◽  
Charbel Jose Chiappetta Jabbour ◽  
Hengky Latan
Keyword(s):  
Circular Economy ◽  
Industry 4.0 ◽  
New Products ◽  
Company Performance

scholarly journals Thematic Ideation: A Superior Supplementary Concept in Creativity and Innovation

SAGE Open ◽  
2020 ◽  
Vol 10 (3) ◽  
pp. 215824402094742
Author(s):  
Rakhshan Ummar ◽  
Sharjeel Saleem
Keyword(s):  
Mixed Method ◽  
Purchase Intention ◽  
New Products ◽  
Future Directions ◽  
Fuzzy Front End ◽  
Front End ◽  
Mixed Method Design ◽  
Feature Based ◽  
Creativity And Innovation ◽  
Product Idea

New products improve competitiveness through their creativity and innovativeness. Creativity and innovativeness are parallel yet non-identical concepts; newly introduced products are either somewhat thematically similar or taxonomically similar to the existing products. There is a need for the explication of creativity and innovativeness as separate or as unified concepts in newly developed products, in particular, thematic products. A mixed-method design was adopted to establish definitions and components of creativity and innovativeness in the ideas presented at the innovation summit through 489 perceptual reports on 14 feature-based and theme-based product ideas. On the whole, three components—originality, value, and commercial appeal—were derived and tested. Results revealed the significance of originality as a major component of creativity and innovativeness in all products. Perceived value was significantly related to originality in both taxonomic and thematic products. Originality and value predicted creativity whereas innovativeness was predicted by commercial appeal along with originality and value in all products. The underlying purchase intention in taxonomic and thematic product ideas was the product’s relatedness with lifestyle. A product idea to be implemented in business as innovation was found to be dependent on its creativity and commercial appeal. This asserted three factors mandatory at the Fuzzy Front End (FFE), namely, originality, value, and commercial appeal. Discussion includes the interpretation of results and future directions.

scholarly journals Order of market entry as a success factor in product innovations

2020 ◽  
Vol 18 (3) ◽  
pp. 230-237
Author(s):  
K. Marinov
Keyword(s):  
Market Entry ◽  
New Products ◽  
Success Factor ◽  
Company Performance ◽  
Product Failure ◽  
Product Innovations ◽  
Analysis And Synthesis ◽  
Entry Timing ◽  
Resources And Capabilities ◽  
The One

The purpose of the article is to make a review of the studies dealing with the order of company market entry as a success factor for new products. On the one hand, the interest in the review is driven by the need to develop and launch successful new products and, on the other, the high likelihood for product failure was confirmed by a lot of studies. Furthermore, research in the last years has considered the order of company market entry a factor that determines the market performance of company new products. As a result of the review, a classification is proposed of the studies on the order of company market entry including three areas: consequences of company market entry; pre-entry conditions; characteristics of the economic environment influencing the first two areas. The main conclusion formulated in the article is that, overall, the studies on the order of market entry support the relation between entry timing and company performance with the order of market being a question of matching company resources and capabilities, and environment requirements. The methods of analysis and synthesis as well as induction and deduction are used in the article.

scholarly journals Front End of Innovation: An Integrative Literature Review

2017 ◽  
Vol 5 (1) ◽  
pp. 22-39 ◽  
Author(s):  
Ariane Rodrigues Pereira ◽  
João José Pinto Ferreira ◽  
Alexandra Lopes
Keyword(s):  
Literature Review ◽  
Domain Knowledge ◽  
New Products ◽  
Innovation Process ◽  
Business Success ◽  
Successful Development ◽  
Reference Models ◽  
Important Contributor ◽  
Front End ◽  
Number Of Publications

The beginning of the innovation process also known as Front End of Innovation (FEI) is an important contributor to the successful development of new products and the business success. The present study aims at giving an overview of how the FEI concept has been handled over the years, by identifying the focus of the research conducted in this domain knowledge. To this end, this study unfolds an encompassing perspective by developing an analysis of existing publications against two FEI Reference Models. This analysis comprised of the compilation, selection, and review of the content of 169 publications concerning the Front End of Innovation. The period of analysis covered all years until 2015. Evidence shows that this topic has received greater attention in the recent years both regarding depth and the number of publications. However, there are still pending gaps in the literature that are highlighted in this paper. The topics addressing organisational issues were the ones that received more attention.

The differences between successful and unsuccessful new manufacturing products in international markets

2014 ◽  
Vol 26 (1) ◽  
pp. 21-38 ◽  
Author(s):  
Mehmet Haluk Koksal
Keyword(s):  
Success Factors ◽  
Export Performance ◽  
New Products ◽  
New Product ◽  
International Markets ◽  
Company Performance ◽  
Manufacturing Companies ◽  
New Product Success ◽  
Content Type ◽  
Product Success

Purpose – Developing new products for international markets offers great growth opportunities for companies by positively influencing company performance. Specifically, the research purpose is to determine the effects of new product success factors on the measures of company export performance, namely export sales, export growth and export profitability. Design/methodology/approach – The study examines the new product success factors, discriminating successful new products from unsuccessful ones in international markets. A pre-tested structured questionnaire is employed for collecting data from the companies. The population frame consists of exporting manufacturing companies and was determined from the records of the Export Promotion Centre of Turkey (IGEME). Of the 250 questionnaires sent out, 116 were completed and returned yielding a response rate of 46.4 percent. The study analysed data from 202 new product projects. Findings – The research determined that various new product success factors have different levels of effect on company performance in international markets, mainly measured in terms of sales, market share and profitability. Specifically, it identified that pre-development and development activities, a large and fast-growing foreign market with huge demand, order of entry and large and well-executed advertising activities differentiate successful new products from unsuccessful ones. Product characteristics are, on the other hand, not found to be a strong factor differentiating successful new products from unsuccessful ones in international markets. Originality/value – The main objective of the study is to integrate knowledge from two disciplines and expand new product success factors for international markets. The paper aims to bring together all the factors leading to the success of new products in international markets, and to test the effects of those factors on company performance. It is hoped that the findings will help managers and policy makers.

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