International Market‐Entry Decision Models: How Important are they?

1991 ◽  
Vol 6 (2) ◽  
pp. 62-68 ◽  
Author(s):  
Patrick A. Okonkwo
2021 ◽  
pp. 147612702199825
Author(s):  
Ergun Onoz ◽  
Claudio Giachetti

A spiral of patent infringement litigation among rival firms is a phenomenon often observed in complex product industries, where products comprise numerous separately patentable elements. Theoretically grounded in the awareness–motivation–capability framework of competitive dynamics, this article contributes to the literature on patent strategy and international market entry by looking at how, in a complex product industry, the intensity of patent litigation in a country affects a firm’s decision to enter that country. Our results show that the intensity of patent litigation in a country is a deterrent for potential entrants and has a negative effect on a firm’s likelihood of entering that country. We also show that a firm’s previous experience with patent litigation ( awareness component), the share of a firm’s current patent applications in a target country ( motivation component), and the size of a firm’s patent stock ( capability component) moderate the relationship between a country’s patent litigation intensity and a firm’s likelihood of entering that country. We thus shed light on the joint effect of macro- and micro-level patent-related variables on a firm’s market entry decisions. We test our hypotheses with a comprehensive panel of patenting and entry strategies of 84 mobile phone vendors and their patent litigation battles in 45 countries, from 2003 to 2015.


2018 ◽  
Vol 26 (1) ◽  
pp. 30-60 ◽  
Author(s):  
George F. Watson ◽  
Scott Weaven ◽  
Helen Perkins ◽  
Deepak Sardana ◽  
Robert W. Palmatier

The adoption of digital communications, facilitated by Internet technology, has been among the most significant international business developments of the past 25 years. This article investigates the effect of these new technologies and the changing global business environment to understand how relational approaches to international market entry (IME) are changing in light of macro developments. Despite substantial resources in business practice dedicated to combining relational strategies in digital settings, this analysis of extant literature reveals that fewer than 3% of peer-reviewed research articles in the international marketing domain examine digital contexts. To address this gap, the authors assess 25 years of literature to provide (1) a description of the evolution of IME research; (2) a review and synthesis of pertinent literature that adopts relational, digital, and hybrid approaches to IME; (3) a taxonomy of IME strategies; and (4) directions for further research.


1997 ◽  
Vol 13 (1-3) ◽  
pp. 57-87 ◽  
Author(s):  
Angie M. Driscoll ◽  
Stanley J. Paliwoda

2016 ◽  
Vol 43 (4) ◽  
pp. 304-311 ◽  
Author(s):  
Selin Gundes ◽  
Guzin Aydogan

There has been increasing interest in international construction since the late 1990s due to growing competition in global markets. A bibliometric analysis of international construction research is conducted to evaluate the trends and to map the productivity in the field. Using the Scopus database from 2003 to 2013; document type, research performance of leading journals and authors, geographic and institutional distribution of research is assessed. The core and sub topics of the literature is also analyzed to determine critical themes in international construction. Results reveal that (1) risk management, (2) measuring performance, (3) general strategy and (or) competitiveness, and (4) foreign market entry decision are the top four core themes in international construction research. The fluctuations in the number of papers in different subject categories reflect the new tendency in international construction debate, which emphasizes a shift from measuring performance themes to general strategy and (or) competitiveness and foreign market entry decision in international construction.


2020 ◽  
Vol 11 (5) ◽  
pp. 376
Author(s):  
Harjum Muharam ◽  
Maria Rio Rita ◽  
Isfenti Sadalia ◽  
Asep Mulyana ◽  
Mohamad Nur Utomo

This paper strives to examine the role of international market entry in optimizing the effects of business strategies and financial decisions on SMEs’ performance. In addition, this study analyzes the role of financing access in moderating the effects of business strategies and financial access. The research sample was comprised of 250 SMEs from various industries in the city of Salatiga, Central Java Province, and the city of Medan, North Sumatra Province, Indonesia. A Partial Least Squares (PLS) - Structural Equation Modelling (SEM) was utilized to test the hypotheses. In general, this research demonstrates that: (1) business strategies and financial decisions are the determinants of international market entry, (2) business strategies are a determinant of SMEs’ performance, (3) business strategies and international market entry are factors of SMEs’ performance, and (4) international market entry optimizes the effects of business strategies on SMEs’ performance.


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