Consumer racism: a scale modification

2017 ◽  
Vol 29 (3) ◽  
pp. 616-633 ◽  
Author(s):  
Samshul-Amry Abdul-Latif ◽  
Asmat-Nizam Abdul-Talib
Keyword(s):  
Factor Analysis ◽  
Structural Equation ◽  
Measurement Scale ◽  
Equation Modeling ◽  
Future Research ◽  
Content Type ◽  
Consumer Ethnocentrism ◽  
Consumer Animosity ◽  
Confirmatory Factor ◽  
Racial Context

Purpose Consumer racism describes the act of purchase discrimination based on ethnic and/or cultural differences. As the original consumer racism scale was developed based on a western context and environment, most of its items may be unsuitable for use in certain non-western countries. The purpose of this paper is to modify the existing consumer racism scale to include the elements of inter-ethnic relationships, historical occurrences and political situations, which are crucial in shaping and influencing racism in a multi-religion and multi-racial context. Design/methodology/approach After generating new items and retaining or removing others for a modified consumer racism scale, exploratory factor analysis (EFA) is performed based on 145 respondents followed by confirmatory factor analysis (CFA) based on 176 respondents. The modified scale, including two other related constructs (consumer ethnocentrism and consumer animosity), is then tested through structural equation modeling (SEM) using WarpPLS 5.0 and data from 495 respondents. Findings EFA and CFA results suggest that the modified eight-item consumer racism scale is applicable in a multi-ethnic scenario. However, SEM findings contradict previous studies; thus, discussion of the possible effects of consumer racism is based on two different approaches. Research limitations/implications Future research could be expanded into other ethnic groups and countries, and/or to different products, categories and brands. Originality/value The main contributions of this study are the validation of the modified measurement scale and demonstration of its applicability in a multi-ethnic scenario. The study is based on data from a multi-ethnic, multi-religion and multi-cultural country: Malaysia.

scholarly journals An examination of ethnic-based consumer ethnocentrism and consumer animosity

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Samshul-Amry Abdul-Latif ◽  
Asmat-Nizam Abdul-Talib
Keyword(s):  
Ethnic Groups ◽  
Structural Equation ◽  
Equation Modeling ◽  
Future Research ◽  
Purchasing Behavior ◽  
Content Type ◽  
Consumer Ethnocentrism ◽  
Consumer Animosity ◽  
Product Judgment ◽  
The Relationship

Purpose The purpose of this study is to investigate the effects of consumer ethnocentrism and consumer animosity at the ethnic level. This study examines both effects on an ethnic majority’s consumption of an ethnic minority’s products and services, focusing on the relationship between two ethnic groups in Malaysia. Design/methodology/approach The relationship between the constructs were analyzed using the co-variance-based structural equation modeling techniques with analysis of a moment structures version 21. Self-administered questionnaires were obtained from 325 Malay respondents in 2 Malaysian cities. Findings The results suggest that ethnic-based consumer ethnocentrism can negatively affect product judgment and product judgment can affect consumers’ willingness to buy. Two significant findings were rejected as the directions of the results were not as hypothesized. Research limitations/implications Future research could study other ethnic groups of different countries using specific ethnic related products and/or brands. Originality/value This research suggests that ethnic-based ethnocentrism and ethnic-based animosity are important factors for businesses to consider as both can affect ethnic consumers’ purchasing behavior. Depending on ethnic consumers’ perception toward a brand, a manager may face either an opportunity or a challenge.

Consumer ethnocentrism and consumer animosity: antecedents and consequences

2015 ◽  
Vol 10 (1) ◽  
pp. 73-88 ◽  
Author(s):  
Pilar Fernández-Ferrín ◽  
Belén Bande-Vilela ◽  
Jill Gabrielle Klein ◽  
M. Luisa del Río-Araújo
Keyword(s):  
Structural Equation ◽  
Product Category ◽  
Equation Modeling ◽  
Single Model ◽  
Specific Product ◽  
Content Type ◽  
Consumer Ethnocentrism ◽  
Consumer Animosity ◽  
The Us ◽  
Antecedents And Consequences

Purpose – Consumer ethnocentrism and consumer animosity provide marketing management with two useful concepts to understand the reasons behind consumers’ purchase decisions concerning domestic vs imported products. The purpose of this paper is to investigate the antecedents and consequences of animosity and ethnocentrism within a single model, and respondents’ evaluations of a specific product category are solicited. Design/methodology/approach – The study is conducted within an ideal context for the study of consumer animosity: data were collected in Belgrade shortly after the US-led NATO bombings of 1999. The surveys were carried out in person at the interviewees’ home. The sample was part of a regular omnibus panel composed of 270 adult respondents, of which 92.2 percent agreed to participate. Findings – The findings indicate that animosity and consumer ethnocentrism are distinct constructs. Also consistent with previous research, results obtained confirm that each construct has unique antecedents and consequences. Practical implications – Once consumer animosity and ethnocentrism levels have been measured, managers can then make decisions about whether to promote their country of origin or, alternatively, create more powerful local connections for their products. Thus, the consideration of animosity and ethnocentrism can be part of a firm’s international strategies. Originality/value – Previous studies on consumer animosity have demonstrated through structural equation modeling that the two constructs are distinct and have distinct antecedents, but research has not examined both the antecedents and the consequences of animosity and ethnocentrism in the same study. Thus, this study investigates the antecedents and consequences of animosity and ethnocentrism within a single model.

scholarly journals Examining the ParticipACTION brand using the brand equity pyramid

2018 ◽  
Vol 8 (4) ◽  
pp. 378-396 ◽  
Author(s):  
Alexander Lithopoulos ◽  
Peter A. Dacin ◽  
Tanya R. Berry ◽  
Guy Faulkner ◽  
Norm O’Reilly ◽  
...  
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Exploratory Factor Analysis ◽  
Brand Equity ◽  
Structural Equation ◽  
Structural Equation Models ◽  
Equation Modeling ◽  
Content Type ◽  
Activity Promotion ◽  
Confirmatory Factor

Purpose The brand equity pyramid is a theory that explains how people develop loyalty and an attachment to a brand. The purpose of this study is to test whether the predictions made by the theory hold when applied to the brand of ParticipACTION, a Canadian non-profit organization that promotes active living. A secondary objective was to test whether this theory predicted intentions to be more physically active. Design/methodology/approach A research agency conducted a cross-sectional, online brand health survey on behalf of ParticipACTION. Exploratory factor analysis and confirmatory factor analysis established the factor structure. Structural equation modeling was used to test the hypothesized model. Findings A nationally representative sample of Canadian adults (N = 1,191) completed the survey. Exploratory factor analysis and confirmatory factor analysis supported a hypothesized five-factor brand equity framework (i.e. brand identity, brand meaning, brand responses, brand resonance and intentions). A series of structural equation models also provided support for the hypothesized relationships between the variables. Practical implications Though preliminary, the results provide a guide for understanding the branding process in the activity-promotion context. The constructs identified as being influential in this process can be targeted by activity-promotion organizations to improve brand strength. A strong organizational brand could augment activity-promotion interventions. A strong brand may also help the organization better compete against other brands promoting messages that are antithetical to their own. Originality/value This is the first study to test the brand equity pyramid using an activity-promotion brand. Results demonstrate that the brand equity pyramid may be useful in this context.

Musical intelligence: explication, measurement, and implications for consumer behavior

2014 ◽  
Vol 31 (4) ◽  
pp. 278-289 ◽  
Author(s):  
Vijaykumar Krishnan ◽  
Karen A. Machleit ◽  
James J. Kellaris ◽  
Ursula Y. Sullivan ◽  
Timothy W. Aurand
Keyword(s):  
Structural Equation ◽  
Measurement Scale ◽  
Equation Modeling ◽  
Commercial Music ◽  
Content Type ◽  
Musical Intelligence ◽  
Personality Research ◽  
Confirmatory Factor ◽  
Potential Applications ◽  
Sonic Branding

Purpose – The purpose of the paper is to develop and test a psychometrically valid scale for musical intelligence as an individuating variable. This scale can elicit individual differences on reactions to sonic branding stimuli such as audio logos, radio jingles and commercial music. Design/methodology/approach – A two-step confirmatory factor analysis followed by structural equation modeling was used to develop and test the scale. Data were collected across three studies consisting of 470 participants. The scale was developed and nomologically validated. Findings – Findings suggest that musical intelligence discriminates reactions to music as evidenced by the three component conceptualization of musical intelligence. Originality/value – This study offers an original, three-component conceptualization of musical intelligence, proposes a measurement scale and then presents evidence of construct validity. Finally, the paper discusses potential applications of the scale in personality research.

Development and validation of counterproductive work behaviour instrument

2019 ◽  
Vol 28 (3) ◽  
pp. 745-763
Author(s):  
Khahan Na-Nan ◽  
Peerapong Pukkeeree ◽  
Ekkasit Sanamthong ◽  
Natthaya Wongsuwan ◽  
Auemporn Dhienhirun
Keyword(s):  
Factor Analysis ◽  
Convergent Validity ◽  
Three Dimensions ◽  
Measurement Scale ◽  
Future Research ◽  
Content Type ◽  
Study Results ◽  
Confirmatory Factor ◽  
Counterproductive Work Behaviour ◽  
Development And Validation

Purpose Counterproductive work behaviour (CWB) is a type of behaviour of an individual that works against an organisation or employer, and he/she is usually discretionary (i.e. individuals make conscious choices as to whether they want to commit aberrant work behaviour). To deal with CWB in different contexts, organisations need to both understand and continually measure their employees in terms of behaviour and work. This study aims to develop an instrument to measure CWB for small and medium-sized enterprises in Thailand. Design/methodology/approach The study was conducted in three stages to develop a measurement scale for CWB. First, 27 questions were developed as a questionnaire based on concepts and theories of CWB and then verified using exploratory factor analysis with three CWB dimensions, namely “poor behaviour”, “misuse of organisational resources” and “inappropriate communication”. The questionnaire surveyed a total of 386 individuals working in SMEs. Finally, confirmatory factor analysis (CFA) and convergent validity were examined following the three CWB dimensions. Findings Three dimensions were developed to measure CWB, including aspects of poor behaviour, misuse of organisational resources and inappropriate communication. Practical implications The CWB questionnaire has practical use for assessing employee behaviour and can assist organisations and practitioners to better understand the CWB of employees. This know-how will help practitioners to assess employee behaviour and can be used to manage or develop this into good behaviour as valued members of the organisation. Originality/value The validity of the CWB questionnaire questions will facilitate the future research on the boundaries with CWB assessments spanning different SMEs contexts. Empirical study results validated that CWB measurement offered new perspectives to explore vital employee behavioural deviation that are necessary for the inspection employee behavioural deviation. This instrumental support will also help researchers to effectively understand CWB and explore its potential in future studies.

Lean management and innovation performance

2019 ◽  
Vol 42 (2) ◽  
pp. 239-262 ◽  
Author(s):  
Ayman Bahjat Abdallah ◽  
Samer Eid Dahiyat ◽  
Yoshiki Matsui
Keyword(s):  
Factor Analysis ◽  
Continuous Improvement ◽  
Structural Equation ◽  
Innovation Performance ◽  
Incremental Innovation ◽  
Equation Modeling ◽  
Future Research ◽  
Lean Management ◽  
Manufacturing Companies ◽  
Content Type

Purpose The purpose of this paper is to explore the effects of innovation orientation (IO) on both the implementation levels of soft and hard lean management (LM), as well as innovation performance. It also aims at exploring the effects of soft and hard LM on innovation performance. Design/methodology/approach The study analyzes survey data collected as a part of a high-performance manufacturing (HPM) project from 238 international manufacturing companies in eight countries and three industries. Exploratory factor analysis and confirmatory factor analysis were applied to assess construct validity. The study hypotheses were tested using structural equation modeling. Findings The results demonstrated that innovation-oriented companies tend to adopt aspects of both soft and hard LM. However, the results revealed an insignificant effect of soft and hard LM on innovation performance. The study also showed that innovation performance is positively influenced by an IO. These results indicate that having an IO is vital for enhancing both LM as well as innovation performance. They also evidently suggest that LM is more related to continuous improvement (incremental innovation) rather than (radical) innovation and, as such, is not important for firm’s intent on enhancing their innovation performance. Practical implications The current study demonstrates that IO and LM are complementary and not contradicting strategies. The two strategies share many cultural aspects, similarities and commonalities. However, LM is not sufficient to predict innovation performance. Managers of the surveyed manufacturing firms are advised to focus on IO, as it has beneficial impacts on both LM (continuous improvement initiatives) as well as innovation performance. This clearly indicates that placing the emphasis upon radical (innovative) improvement rather than incremental improvement (LM practices) is believed to support continuous and innovative improvement alike. Originality/value The relationship between LM and innovation is debated in the existing literature, but the debate is characterized by a lack of empirical evidence. This is one of the first studies that empirically investigates the relationships between IO, LM and innovation performance. It identifies some new insights to direct future research, particularly regarding different innovation types as well as in service organizations.

Customer satisfaction with Ijarah financing

2019 ◽  
Vol 11 (2) ◽  
pp. 227-243 ◽  
Author(s):  
Iman Adeinat ◽  
Naseem Al Rahahleh ◽  
M. Ishaq Bhatti
Keyword(s):  
Factor Analysis ◽  
Structural Equation Modeling ◽  
Customer Satisfaction ◽  
Structural Equation ◽  
Equation Modeling ◽  
Content Type ◽  
Customer Perceptions ◽  
Mediating Role ◽  
Study Results ◽  
Confirmatory Factor

Purpose The purpose of this study is to assess customers’ perceptions of Islamic banks (IBs) of customers who have used or intend to use Ijarah service to purchase a car. The study further examines the mediating role of clarity and accuracy (CAA) of service offered between customer perceptions and customer satisfaction. This paper focuses on connecting in quantitative terms customers’ perceptions of IB services to customer satisfaction by providing the first evidence of this relationship in the context of car Ijarah financing. Design/methodology/approach In this paper, a model is proposed to assess customers’ perceptions of the Ijarah service used by IBs to finance car purchases. The model connects customers’ perceptions to customer satisfaction with this Shariah-compliant service. The data are drawn from 300 randomly selected customers living in five major cities in Pakistan, and factor analysis and structural equation modeling are used to understand the patterns of correlation/covariance among a set of variables and to evaluate customers’ perceptions of Ijarah financing for car purchases. Findings The results of the study show a significant positive relationship between customers’ perceptions and customer satisfaction. In particular, the CAA of the services provided is a significant predictor of customer satisfaction. This paper finds that CAA is a partial mediator between customers’ perceptions and customer satisfaction. Research limitations/implications As this study is based on only one country and one simple car Ijarah financing product, the results cannot be generalized to the entire industry. Therefore, deeper research is needed in which data from other countries are used and a range of models and approaches are applied to secure knowledge about the multinational and multifactor variations of Ijarah financing. Practical implications In terms of their implications for IBs, the study results provide a basis for the banks to more effectively cater to their customers by improving the services offered in line with customers’ expectations and thereby increasing profitability. This investigation is much needed in academia and industry because the market share for Ijarah financing is growing and competition between IB products and conventional banking products is increasing. Originality/value This study presents the first endeavor to use exploratory factor analysis, confirmatory factor analysis and structural equation modeling to assess customer satisfaction in Ijarah financing using Pakistani banking clients’ data. This approach is also applicable to various IB financial products and Shariah contracts.

Performance evaluation of higher education system amid COVID-19: a threat or an opportunity?

Kybernetes ◽  
2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Bhaskar B. Gardas ◽  
Nima Jafari Navimipour
Keyword(s):  
Higher Education ◽  
Factor Analysis ◽  
Structural Equation Modeling ◽  
Human Resource Development ◽  
Latent Variables ◽  
Structural Equation ◽  
Equation Modeling ◽  
Educational Performance ◽  
Content Type ◽  
Confirmatory Factor

PurposeCOVID-19 is moving the world towards a significant number of structural changes, and this pandemic is influencing each individual, society and industry at large. The present empirical research intends to identify the constructs (latent variables) caused mainly due to the outbreak of COVID-19 and analyze their influence on the education system's performance.Design/methodology/approachA pilot study was carried out with 105 responses to gain deeper insights into the factor structure and validate the scale. Then, the exploratory factor analysis was applied to explore five factors. Later on, the confirmatory factor analysis was employed to check the model's unidimensionality, validity and reliability. Finally, structural equation modeling (SEM) was used to explore the factors influencing educational performance.FindingsFour hypotheses were tested, out of which two were supported, i.e. “compatibility with online mode” and “new opportunities” were found to influence educational performance significantly.Practical implicationsThis investigation aims to provide vital information to the ministry of human resource development and educationists/academicians to understand the influence of the higher education system's factors. Also, it offers some strategies and plans to improve the higher educational systems performance in similar situations.Originality/valueThe previous studies did not identify and analyze the factors that influence the educational system's performance; especially, amid COVID-19 using the exploratory, confirmatory factor analyses and structural equation modeling approach.

Accommodation preferences of the girlfriend getaway market in Malaysia

2016 ◽  
Vol 28 (12) ◽  
pp. 2748-2770 ◽  
Author(s):  
Catheryn Khoo-Lattimore ◽  
Girish Prayag
Keyword(s):  
Factor Analysis ◽  
Structural Equation ◽  
Negative Relationship ◽  
Equation Modeling ◽  
Content Type ◽  
Significant Relationships ◽  
Self Image ◽  
Significant Negative Relationship ◽  
Confirmatory Factor ◽  
Women Travelers

Purpose This paper aims to examine the relationship between self-image of women travelers, accommodation preferences and the post-consumption behaviors of satisfaction and loyalty. Design/methodology/approach Accommodation preferences were measured using multi-items adapted from the literature and multi-phases of qualitative research. Female guests recruited from a resort’s membership database in Malaysia resulted in 540 useable surveys. Data were analyzed using both exploratory factor analysis and confirmatory factor analysis. Structural equation modeling was used to identify relationships between the various dimensions of accommodation preferences, self-image, satisfaction and loyalty. Findings A significant negative relationship was found between women actual self-image and the dimension of hotel activities. Several significant positive relationships were found between women ideal self-image and various room amenities factors. A significant relationship was also found between overall satisfaction and loyalty of guests. Practical implications The results provide hoteliers with significant insights into women’s accommodation preferences and identify opportunities for the packaging of accommodation attributes as well as promotion of hotel amenities that would appeal to the girlfriend getaway market. Originality/value This study is the first to evaluate significant relationships between self-image and accommodation preferences of women travelers from the girlfriend getaway market in Malaysia.

Retail brand experience: scale development and validation

2016 ◽  
Vol 25 (5) ◽  
pp. 435-451 ◽  
Author(s):  
Imran Khan ◽  
Zillur Rahman
Keyword(s):  
Factor Analysis ◽  
Structural Equation ◽  
Reliability And Validity ◽  
Equation Modeling ◽  
Brand Experience ◽  
Content Type ◽  
Confirmatory Factor ◽  
Consumer Intentions ◽  
Validity Tests ◽  
Development And Validation

Purpose The purpose of this paper is to develop and validate a multi-dimensional scale to measure retail brand experience. Design/methodology/approach Literature review and open-ended survey have been carried out to generate an initial pool of items. Item reduction has been done using exploratory factor analysis and validation of measures performed through confirmatory factor analysis and structural equation modeling. A total of six separate studies have been conducted to develop and validate the retail brand experience scale. Findings A 22-item seven-dimensional retail brand experience scale is developed. The proposed scale has exhibited sound psychometric properties based on the findings from different reliability and validity tests, as well as from robust scale replications across several different samples. Findings support that retail brand experience has a significant impact on consumer intentions (word-of-mouth and pay more). Practical implications This research develops a set of retail brand experience measures that can provide retailers a way to examine the experiences evoked through retail brand-related stimuli. Originality/value This study is the first of its kind of its kind that develops and validates the measures of the retail brand experience.

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