The Effect of Religiosity, Profit Los And Sharing on Consumer Trust and Intention to Financing in Islamic Bank

With a majority Muslim population, Indonesia has a good market share for Islamic banks. The existence of conventional banks becomes a competition to determine the strategy of Islamic bank managers. This study aimed to examine the effect of honesty and profit-sharing on trust mediation on consumer intentions. This study uses SPSS analysis and the Sobel test to see the role of mediation. Samples were taken as many as 384 respondents from the Muslim community. The analysis results obtained that religiosity significantly affects consumer trust and intentions. Profit and loss sharing significantly impacts confidence and does not affect consumer intentions. Trust can provide a significant mediating role. In terms of increasing the factors that influence consumer intentions, company managers must build consumer trust, the opportunity for a religious community to become a potential target market.

Predicting Consumers’ Intentions to Purchase Genetically Modified Food

Environmentalist are sceptical towards the burgeoning interests of consumers in GM crops and the products are under careful observation of the scientific researchers and policymakers present all around the globe. The objective of the paper is to examine the Developing Nation consumers intention towards GM Food as a purchase choice. To elucidate the role played by determinant factors such as Environmentalism and Emotional Involvement followed by factors from TPB was used to determine the consumer intentions. The study has exploited the hypermarket trends of Indian city, Chandigarh, which is capital to states of Haryana and Punjab, by using a cross-sectional survey comprising of 744 number of consumers. Result shows that among the five determinant factors, Attitude, Environmentalism and Perceived Behavioral Control are the key determinants that play a substantial role in influencing consumers to purchase GM Food. The findings of the study will prove beneficial in augmenting the adoption of GM Food by increasing social desirability and meeting the food security demand of India.

Do you (still) hire celebrities to increase purchase intention?

The development of the coffee industry in Indonesia is growing significantly, as it is driven by the number of coffee shops that are developing both in villages to urban areas as a balancer for people's lifestyles who like to drink coffee while enjoying activities outside the home. This phenomenon makes the level of competition for coffee brands in packaging very hypercompetitive. Consumer intentions in deciding to buy packaged coffee are strongly influenced by the perception of the quality of the coffee, so it is not surprising that currently there are many different flavors and brands. To market coffee products, many producers use celebrity endorsement services. However, as time goes by and the marketing strategy through endorsement has become massive, it is necessary to study whether this strategy is still effective in increasing the number of sales. It turns out that currently, endorsements do not really affect consumer purchasing decisions. From the results of the study, it can be concluded that: (1) perceived quality influences the intention to purchase packaged coffee, and perceived quality also influences brand loyalty in packaged coffee; (2) celebrity endorsement does not influence the intention to purchase packaged coffee, but celebrity endorsement influences the brand loyalty; and (3) brand loyalty influences the intention to purchase packaged coffee. So that in general brand loyalty is able to mediate the influence of perceived quality and celebrity endorsement on the intention to purchase packaged coffee.

Consumer Intentions to Use Electronic Banking Channels: The Role of Task-Channel Fit

<p>The increase in electronically mediated self-service technologies in the banking industry is changing the way banks service consumers. Despite a large body of research on electronic banking channels, no study has been undertaken to explore the importance of the fit between electronic banking channels and banking tasks. Nor has there been research into how task-channel fit and other factors influence consumer intentions to use electronic banking channels. Integrating task-technology fit theory with acceptance and adoption research, this research develops and tests a research model that explains how the task-channel fit (TCF) and other factors impact on consumers' intentions to use electronic banking channels. An exploratory study was first conducted, investigating industry experts' perceptions towards the concept of task-channel fit of electronic banking channels. The findings demonstrate that the concept was perceived as being highly relevant by bank managers. A research model was then developed drawing on the existing literature on electronic banking channels. Following this, five exploratory focus groups were conducted in order to assess the initial conceptualization of the research model. Subsequently, a survey questionnaire instrument was developed using judgment rounds and two pretest evaluations. Central to the scale development was the measurement of the TCF construct. Drawing on IS strategy and alignment literatures, a parallel instrument was created in order to determine TCF across several unique dimensions. A pilot study assessed responses from 280 consumers using Internet banking for two different banking tasks. Overall, the scales demonstrated high reliability and showed adequate construct validity. The analysis of the pilot study suggested that the TCF construct and other antecedents of consumer intentions to use Internet banking explained a substantial amount of variance in the dependent variable. The scales were refined in light of the pilot study. In the main study, 340 responses were collected from consumers using Internet banking for account inquiries or financial loans. The results showed that the TCF construct was a strong predictor of consumers' perceptions on the usefulness of Internet banking and their attitudes towards these services for both banking tasks. Overall, the TCF construct and other identified variables accounted for at least 63% of variance in the dependent variable.</p>

Consumer Intentions to Use Electronic Banking Channels: The Role of Task-Channel Fit

<p>The increase in electronically mediated self-service technologies in the banking industry is changing the way banks service consumers. Despite a large body of research on electronic banking channels, no study has been undertaken to explore the importance of the fit between electronic banking channels and banking tasks. Nor has there been research into how task-channel fit and other factors influence consumer intentions to use electronic banking channels. Integrating task-technology fit theory with acceptance and adoption research, this research develops and tests a research model that explains how the task-channel fit (TCF) and other factors impact on consumers' intentions to use electronic banking channels. An exploratory study was first conducted, investigating industry experts' perceptions towards the concept of task-channel fit of electronic banking channels. The findings demonstrate that the concept was perceived as being highly relevant by bank managers. A research model was then developed drawing on the existing literature on electronic banking channels. Following this, five exploratory focus groups were conducted in order to assess the initial conceptualization of the research model. Subsequently, a survey questionnaire instrument was developed using judgment rounds and two pretest evaluations. Central to the scale development was the measurement of the TCF construct. Drawing on IS strategy and alignment literatures, a parallel instrument was created in order to determine TCF across several unique dimensions. A pilot study assessed responses from 280 consumers using Internet banking for two different banking tasks. Overall, the scales demonstrated high reliability and showed adequate construct validity. The analysis of the pilot study suggested that the TCF construct and other antecedents of consumer intentions to use Internet banking explained a substantial amount of variance in the dependent variable. The scales were refined in light of the pilot study. In the main study, 340 responses were collected from consumers using Internet banking for account inquiries or financial loans. The results showed that the TCF construct was a strong predictor of consumers' perceptions on the usefulness of Internet banking and their attitudes towards these services for both banking tasks. Overall, the TCF construct and other identified variables accounted for at least 63% of variance in the dependent variable.</p>

Peran persepsi terhadap electronic service quality dan electronic word-of mouth (e-wom) terhadap intensi pembelian ulang melalui e-commerce

Expanding the process of buying and selling goods or business transactions from offline to online becomes a challenge for its users. The intensity of purchasing goods by consumers through e-commerce is influenced by various factors, one of which is the perception of electronic service quality and electronic word-of-mouth (e-wom). The purpose of this study is to find out the role of perceptions of electronic service quality and electronic word-of-mouth (e-WOM) toward re-purchase intention through e-commerce. Respondents in this research were individuals with an age range of 18-35 years and the total of respondents were 232 people. The sampling technique used purposive sampling. Data was collected using the re purchase intention, perception of electronic service quality, and e-WOM scales. Methods of data analysis using Structural Equation Modeling (SEM). The results of the study explain that one’s perception of electronic service quality and information circulating through e-WOM each have a role in influencing or strengthening consumer intentions to repurchase products through e-commerce.

Impact of fake news on social image perceptions and consumers’ behavioral intentions

Purpose This paper aims to examine how content relevancy influences consumers’ preference to receive and share fake news. Further, it investigates how these receivers perceive the social image of the people who share fake news. Finally, this study examines how brand strength and valence and credibility of fake content influence consumer’s word-of-mouth recommendations, purchase intentions and attitude toward the brand. Design/methodology/approach Three experiments were conducted to test the hypotheses. The data was analyzed using a two-way analysis of variance and PROCESS techniques. Findings Findings indicate that people prefer to receive and share relevant content, even if it is fake. Sharing fake news conveys the sender’s sociability but also creates a negative perception of narcissism. Individuals are more likely to recommend a brand if the fake news is perceived as credible and positive (vs negative). Finally, brand-strength can help brands to negate the harmful effects of fake news. Research limitations/implications Future research can explore the role of group dynamics, tie-strength and media richness (text, image and videos) in the dispersion of fake news and its impact on brands. Practical implications Marketers should communicate and educate consumers that sharing fake content can harm their social image, which can reduce information dispersion. Marketers should also improve brand-strength that can protect the brand against the adverse impact of fake news. Originality/value This study contributes to the emerging literature on fake news by studying the impact of fake news on consumer intentions and attitudes toward the brand, which are critical for the success of any brand.

Explaining Consumer Intentions for Foods with Antioxidant Properties: Predictors of Choice and Purchase Barriers

Today, food products not only should serve the source of main nourishment but also must minimize the risk of negative impact on the human body. Products enriched with antioxidants can be referred to such category. For food producers, the development of products “for health” is usually connected with significant investment, whereas the final success of innovative products does not always meet the expectations. The greatest part of such products is withdrawn from the market during the first year. It is important for manufacturers to learn consumer behavior in order to ensure sale growth and a stable market position. The purpose of this study was to study consumer reception of products containing antioxidants. (It is important to conduct market research to identify the needs of buyers in order to maintain a stable position in the market. In order to study this issue, we analyzed the consumer perception of foods with antioxidant properties.) We studied the consumer perception of products with antioxidant properties with regard to choice predictors and barriers for purchasing, which finally determine the success of the product on the market. For this purpose, we conducted a survey of 721 consumers of the South Urals. The results of the statistical analysis done with the help of SPSS proved that South Ural consumers in general are ready to purchase products containing antioxidants. Besides, producers must bring information concerning the real value of the product and win the consumer trust and confidence as far as these are the main predictors determining the choice for purchasing the products containing antioxidants. Misunderstanding of the role antioxidants play in the human body may lead to perception of risk concerning consumption of such products and rejection of the purchase.