Digital technology-enabled transformative consumer responsibilisation: a case study

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shalini Shalini ◽  
Bhupesh Manoharan ◽  
Rishikesan Parthiban ◽  
Israr Qureshi ◽  
Babita Bhatt ◽  
...  
Keyword(s):  
Food Consumption ◽  
Market Failures ◽  
Agricultural Ecosystem ◽  
Consumer Engagement ◽  
Content Type ◽  
Digital Platform ◽  
Long Run ◽  
Responsible Consumption ◽  
Material Identity

Purpose This paper aims to explore how a socio-digital platform can facilitate consumer responsibilisation in food consumption to encourage sustained responsible consumption and uncovers its possible impacts on different stakeholders in the agricultural ecosystem. Design/methodology/approach Two-year-long case study of a socio-digital platform that aims to integrate consumers with the farming process; creating value for them and the farmers in India. Findings The process of consumer responsibilisation happens through three mechanisms; construction of a moral-material identity, vicarious self-artisanship and shared responsibilisation. Through these key mechanisms, the socio-digital platform could foster consumer responsibilisation and engender positive societal impacts by promoting both responsible production and consumption. Research limitations/implications This study shows how the construction of moral–material identity could move beyond an either-or choice between moralistic and material identity and allow space for the coexistence of both. This paper highlights how a socio-digital platform can be leveraged to facilitate responsible consumer engagement in an aestheticised farming process. Practical implications This paper aims to guide policymakers to design digitally-enabled human-centred innovation in facilitating consumer engagement with farming and cultivating responsible consumers in achieving sustainable development goals. Social implications This study shows how consumer responsibilisation can actually address market failures by enhancing the value created in the system, reducing wastage and cutting costs wherever possible, which drive better incomes for the farmers. Originality/value Previous studies have discussed heterogeneous motivations for responsible food consumption. However, this research explores the processes through which an individual reconnects to food production and the mechanisms that support this process in the long run.

Digital platforms in Russia: competition between national and foreign multi-sided platforms stimulates growth and innovation

2019 ◽  
Vol 21 (2) ◽  
pp. 129-145 ◽  
Author(s):  
Yaroslav Eferin ◽  
Yuri Hohlov ◽  
Carlo Rossotto
Keyword(s):  
Emerging Markets ◽  
Business Models ◽  
Emerging Market ◽  
Policy Framework ◽  
Policy Objective ◽  
Content Type ◽  
Digital Platforms ◽  
Digital Platform ◽  
Winner Takes All

Purpose This paper aims to test the “winner-takes-all” vs the “winner-takes-some” scenarios in digital platform competition dynamics in emerging markets. Design/methodology/approach This paper uses an analytical reference framework to assess the emergence of digital platforms in Russia, including four elements: definition of multi-sided platforms (MSPs), platform enablers, business models and competitive dynamics. Findings This paper concludes that Russia shows that a healthy competition between national and foreign MSPs led to the emergence of a shared equilibrium, where local platforms were able to retain a significant, often majority, share vis-à-vis foreign and global platforms. Research limitations/implications This paper stands as a counterpoint to the widespread conviction that digital platform dynamics will result into a “winner-takes-all” scenario and dominance of global platforms. Practical implications This case study offers practical data and analysis that can be used to create a baseline and evaluate the dynamics of digital platforms in emerging markets. It offers data, trends and evidence on Russia’s digital economy. Social implications This research provides a logical framework to help policymakers take decisions on a policy framework to regulate platforms in emerging markets. The good outcome of competition between local and foreign platforms should emerge as a policy objective to achieve in most emerging markets. Originality/value This case study is the first baseline to assess the dynamics of competition between national and foreign digital platforms in the Russian market. It is one of the first papers to tackle the market of digital platforms in an emerging and developing economy. It tries to address the debate between “winner-takes-all” and “winner-takes some” competition equilibrium through a concrete case study in an important G20 emerging market economy.

The Sicilian cooperative system of wine production

2020 ◽  
Vol 32 (3) ◽  
pp. 391-421
Author(s):  
Valeria Borsellino ◽  
Francesca Varia ◽  
Cinzia Zinnanti ◽  
Emanuele Schimmenti
Keyword(s):  
Strategic Alliances ◽  
Strategic Alliance ◽  
Cooperative System ◽  
Agricultural Policies ◽  
Strategic Choices ◽  
Wine Production ◽  
Content Type ◽  
Structural Problems ◽  
Long Run

Purpose The purpose of this paper is to verify whether, besides the traditional organisational models mainly implemented by wine-making cooperatives, more modern and hybrid organisational forms can be profitably applied within an increasingly competitive wine market. Design/methodology/approach The study outlined in this paper deployed a mixed method. Specifically, an archived analysis, a survey and a descriptive case study (including visits, interviews and documentary analysis) were the methodological techniques used in this study, which were “in series but integrated” between themselves. In this paper, the landscape of Sicilian wine cooperatives is described by collating and processing different types of statistical sources, which have been integrated by direct surveys undertaken in 2017. Thereafter, the study focussed on a wine cooperative with a specific business model and a strategic edge by analysing its strategic choices and main structural and governance characteristics. Within this case study, a financial ratio analysis, which was based on 2011-2017 financial statements, was conducted to analyse the profitability, financial balance, capital structure and debt relationships of the wine cooperative. Findings The Sicilian wine cooperative system is still predominantly characterised by partial and vertical integration, implemented by cooperatives which elect to sell mainly bulk wine to wine merchants. In such a context, there is scope for other degrees of integration and strategic inter-firm alliances; the latter includes “vertical quasi-integration”. The study demonstrated how the wine cooperative under investigation is overcoming the structural problems of the regional wine sector and why it is retaining such a strategic alliance with one of the most important Italian wine conglomerates. Indeed, it has acquired greater strength and reliability since its collaboration with the aforementioned wine company. Thus, total revenue and the company’s market share of packaged wine have increased. However, there are still margins for improving sales’ profitability. Research limitations/implications This study has territorial limitations but Sicilian wine cooperatives generally play an important role in the regional, Italian and European wine industries. As such, this research should be considered as an exploratory study, deserving further investigation into different strategic choices within the wine cooperative system by performing cross-case comparisons. Results may also be useful in orienting cooperative strategies in Sicily (or further afield) to small-to-medium wine cooperatives, often lacking specific abilities relating to the distribution, marketing and selling of their wine. Public agricultural policies may also be enlightened by these research pathways. Originality/value The authors contend that their study provides hitherto missing information relating to inter-firm strategic alliances, which wine cooperatives might implement to enhance their competitiveness and survive in the long-run.

The responsibility of an ethnocentric consumer – nationalistic, patriotic or environmentally conscientious? A critical discourse analysis of “buy domestic” campaigns

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tiia-Lotta Pekkanen ◽  
Visa Penttilä
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Corporate Responsibility ◽  
Methodological Approach ◽  
Critical Discourse ◽  
Content Type ◽  
Responsible Consumption ◽  
Consumer Responsibility ◽  
Practical Implications

PurposeThe study examines the responsibilisation of an ethnocentric consumer in commercial, meta-organisational discourses. In addition to nationalistic and patriotic discourses, the focus is on wider conceptualisations of consumer responsibility.Design/methodology/approachThe paper uses critical discourse analysis as a methodological approach to conduct an empirical case study on the texts of two producer-driven labelling campaigns.FindingsThe campaign texts create possibilities for ethnocentric consumption with positioning, argumentative and classificatory discourses. Patriotic responsibilisation is emphasised, together with rationales to take action on environmental concerns.Practical implicationsThe study highlights the responsibility of marketers over their corporate responsibility communication, suggesting that ethnocentric promotions may have the power to alter how consumers take action on various responsibility concerns.Social implicationsThe study surfaces the tensions that responsible consumption can entail for consumers. Indeed, nationalistic and patriotic discourses may alter our understanding of responsibility issues that may seem completely separate from the concepts of nationalism and patriotism.Originality/valueThe paper shows how different organisational texts are deployed to bring about the idea of ethnocentric consumption and how this relates to responsibility discourses, nationalism and patriotism.

The demand for qualified personnel: a case study on Northern Italy

2017 ◽  
Vol 7 (1) ◽  
pp. 51-69 ◽  
Author(s):  
Sonia Bertolini ◽  
Valentina Goglio
Keyword(s):  
College Graduates ◽  
School Administrators ◽  
Qualitative Interviews ◽  
Added Value ◽  
Working Relationships ◽  
Small Companies ◽  
Content Type ◽  
Long Run ◽  
Qualified Personnel

Purpose The purpose of this paper is to contribute to the debate on the employability of graduates from the standpoint of employers by presenting original empirical evidence from a case study on Piedmont, in Northwestern Italy. Design/methodology/approach The empirical material of this paper provides an encompassing view of the educational system and of the labor market, based on qualitative data collected from 98 qualitative interviews and two focus groups that involved employers, teachers, school administrators, and public service authorities. Findings Despite important differences between big and small companies, the findings show some common traits that influence decisions on hiring: interpersonal skills, reliability, and motivation to learn and adapt to change are highly valued; social networks play a central role in finding a job, with consequences in terms of equality of opportunities; firms tend to establish long working relationships with the new hirees (especially college graduates), considering them as investments whose potential will be fulfilled in the long run. Originality/value The focus on the aspect of the demand is the added value of this paper. In fact, while scholars have largely addressed the supply of human capital, the demand side has received little attention and little evidence is available on employers’ decision-making process in hiring new personnel. In addition, the Northwest of Italy is known for its good economic performance but also has some potential weaknesses due to a production system that is rather traditional. Although geographically delimited, the case study provides interesting insights on the employers’ demand, which can be generalized to other contexts. The findings of this work can also have significant applications in other European contexts with similar characteristics, particularly Southern European countries.

The impact of corruption on sport demand

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Carlo Amenta ◽  
Paolo Di Betta
Keyword(s):  
Design Methodology ◽  
Linear Models ◽  
Negative Externalities ◽  
Data Set ◽  
Content Type ◽  
Long Run ◽  
Log Linear ◽  
Systemic Corruption ◽  
The Impact

PurposeThe article presents an empirical analysis that evaluates the effects of a systemic corruption scandal on the demand in the short and the long run. In 2006, the Calciopoli scandal uncovered the match rigging in the Italian soccer first division. The exemplary sportive sanction of relegating the primary culprit to the second division imposed further negative externalities on the other clubs. Should we prefer the sportive sanction on the team or the monetary fines for the club?Design/methodology/approachWe estimated two log-linear models of the demand side (stadium attendance) using a fixed effect estimator, on two panel data set made of all the Italian soccer clubs in the first and second division (Serie A and Serie B) for the seasons 2004/2005 to 2009/2010, considering the relegation of the Juventus as the event which impacted the demand for soccer.FindingsRelegating Juventus to Serie B caused an immediate decrease of 18.4% in the attendance for all the teams, both in Serie A and in Serie B, for the three seasons considered, and 1% decrease when all the seasons are considered to measure the fallout of the scandal on the fans' disaffection.Originality/valueThe effect of corruption in sport on demand is an important issue, and there are few studies already published. As for sports economics and management, our results are of interest for sport-governing bodies – as a case study that can help in designing a more effective sanctioning system to prevent corruption episodes.

The Members Engagement of Health-Oriented Brand Communities in Iranian Social Networks: Developing Suitable Content Strategy

2019 ◽  
Author(s):  
Kianoush Nazari Ameleh ◽  
Pejman Jafari ◽  
Farhad Ghaffari
Keyword(s):  
Case Study Method ◽  
Consumer Engagement ◽  
Content Type ◽  
Brand Communities ◽  
Health Clinics ◽  
Meaningful Relationship ◽  
Multiple Case ◽  
Content Strategy ◽  
Tone Of Voice

Introduction: Creating engagement with generated content has become a major challenge for health-oriented brand communities. Therefore, the present study seeks to fully understand the brand - consumer and consumerconsumer engagement with the content generated by the Instagram social network health clinics. Method The present study was conducted in two steps. In the first step, data was collected by interviewing nine native experts and a review of previous studies. And designed research model with the axial, open, and selective coding. In the second step, with the Nethnography method, 1572 posts of Instagram 8 health clinics were coded for 1 year period and analyzed by SPSS using multiple variance analysis and correlation tests. In general, the present study was conducted as a multiple case study method. Results: 95% confidence level there is a meaningful relationship between content type, hashtag, content agility (except saved post and discovery percentage), content day (except discovery percentage and reach), content context (except profile visit and percentage discovery) and tone of voice (except like, impression, discovery percentage and new follower) with brand-consumer engagement and also between the content type, content day, content context, content agility (except mention), tone of voice (except comment) and hashtag (except mention) with consumer-consumer engagement. Conclusion: In order to creating engagement, we must raise brand-consumer and consumer-consumer engagement, this requires the production of appropriate content.

Town centre cooperation: changing perception of property owners

2017 ◽  
Vol 45 (11) ◽  
pp. 1200-1212 ◽  
Author(s):  
Johan Håkansson ◽  
Madelen Lagin ◽  
Johanna Wennström
Keyword(s):  
Strategic Alliance ◽  
Structured Interviews ◽  
Content Type ◽  
Long Run ◽  
Property Owners ◽  
Town Centre ◽  
Big Box ◽  
The Town

Purpose The purpose of this paper is to investigate if, and how, different stakeholders perceive property owners (PO) have changed their activities in a town centre after increased competition, and if this has led to a different perception of the PO’ stakeholder group. Design/methodology/approach A comparative follow-up case study is conducted through semi-structured interviews on changes in the town centre management (TCM) stakeholders’ perceptions of the role, benefit, and contribution of PO. The interviews are carried out before and after the establishment of a big-box retailer, which makes it possible to analyse possible changes in the perceptions in relation to the overall role of the PO when retail competition increases. Findings A limited number of PO and local authorities have started working more strategically and proactively by creating a time-restricted alliance that goes beyond the work of the TCM organisation. Although the activities of the PO have increased, this is not fully understood by everyone in the town centre, especially the retailers. Research limitations/implications In comparison with other studies, this study clearly indicates that the property owner plays a key strategic role in enabling town centre development. This role is broader than what the original TCM literature suggests and is based on the aspects of resource coordination and distribution. Practical implications In order to create the opportunity to develop a town centre in the long run, it is of strategic importance that the PO are in agreement with the development plans. In addition, it is necessary to consider those members who should be part of the strategic alliance. Originality/value By conducting a comparative follow-up case study, the authors are able to contribute with a deeper understanding of how stakeholders’ perceptions change over time. The authors extend the current literature by showing that the PO are a key stakeholder due to their organisational resources and their ability to facilitate town centre development.

Transformative rural tourism strategies as tools for sustainable development in Transylvania, Romania: a case study of Sâncraiu

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Oana Adriana Gica ◽  
Monica Maria Coros ◽  
Ovidiu Ioan Moisescu ◽  
Anca C. Yallop
Keyword(s):  
Sustainable Development ◽  
Sustainable Tourism ◽  
Good Practice ◽  
Tourism Industry ◽  
Rural Tourism ◽  
Content Type ◽  
The Sustainable Development ◽  
Responsible Consumption ◽  
Research Findings

Purpose According to the United Nations World Tourism Organization, sustainable tourism is a form of tourism that meets the needs of present tourists and host regions, while protecting and enhancing the opportunity for the future. It aims at having a low impact upon the environment and local culture; generating income and employment; and ensuring the conservation of local ecosystems. This paper aims to examine the ways in which the development and promotion of a new tourism product based on unique rural heritage and traditions contribute to the development of sustainable tourism by relating the practices to the sustainable development goals (SDGs) 1, 8, 10, 11, 12 and 17. Design/methodology/approach Drawing on a literature review on the topic of sustainable rural tourism, this paper uses a case-study methodological approach and provides an example of a sustainable rural tourism destination from the North Western development region of Romania (Cluj County, Transylvania) to depict specific sustainable tourism practices. The study uses a comprehensive desk-research based on secondary data from key industry and academic sources. Findings The research findings show that sustainable rural tourism can greatly support the development of rural destination and makes a significant contribution to the sustainable development of the Romanian tourism industry, in general, and rural economies in particular, as shown in the case examined in the paper. Sâncraiu represents an example of sustainable tourism practices that contribute to poverty reduction (SDG1 – Target 1.A), provide decent work and ensure economic growth (SDG8 – Target 8.9), help reducing inequalities (SDG10 – Target 10.3), protect and safeguard the world’s cultural and natural heritage (SDG 11 – Target 11.4), promote responsible consumption and production (SDG 21 – Target 12.b) and last but not least this destination demonstrates that development is only possible when partnerships are forged (SDG 17). Social implications This paper illustrates that fostering unique rural heritage and traditions can contribute to the sustainable development of destinations. Sustainable tourism practices contribute not only financially to a destination but also to its social infrastructures, jobs, nature conservation, adoption of new working practices and the revitalisation of passive and poor rural areas. Originality/value This paper examines and depicts sustainable rural tourism development as a transformative strategy contributing to the long-term viability of a rural destination. The research findings can be viewed as an example of good practice, which may be applicable to other geographic regions with similar contexts.

Consumer segments in organic foods market

2014 ◽  
Vol 31 (4) ◽  
pp. 263-277 ◽  
Author(s):  
V. Aslihan Nasir ◽  
Fahri Karakaya
Keyword(s):  
Food Consumption ◽  
Organic Food ◽  
Socially Responsible ◽  
Market Segments ◽  
Organic Foods ◽  
Content Type ◽  
Responsible Consumption ◽  
Socially Responsible Consumption ◽  
Organic Food Consumption ◽  
And Behavior

Purpose – The aim of this study is to examine profiles of consumers in organic foods market segments and determine their attitudes toward organic food consumption. Consequently, we explore whether there are differences among these consumer segments in terms of their health orientation, socially responsible consumption, environmental responsibility and values and lifestyles. Design/methodology/approach – A total of 316 consumers were surveyed at supermarkets and malls in one of the largest metropolitan areas of a European city. Findings – The cluster analysis performed indicates that there are three segments based on consumer attitudes toward organic foods: favorable, neutral and unfavorable. The results show that the consumer segment with more favorable attitudes toward organic foods exhibits higher levels of health orientation and socially responsible consumption behavior when compared to other segments. Practical implications – It important for marketers to understand organic foods market segments so that they can target them with the appropriate marketing mix. For this reason, we attempt to identify consumer segments based on their attitudes and behavior concerning organic foods. In doing so, we examine the profiles of consumers in each organic food market segment and their attitudes toward organic food consumption. Originality/value – Organic food consumption is growing at a fast pace despite economic problems around the world. This study has identified three market segments (consumer profiles) with different attitudes and behavior towards organic foods.

scholarly journals Understanding the short- and long-run relationship between vacant allotment and established house prices

2014 ◽  
Vol 10 (2) ◽  
pp. 200-217 ◽  
Author(s):  
Peter Rossini ◽  
Valerie Kupke
Keyword(s):  
Price Index ◽  
House Prices ◽  
House Price ◽  
Content Type ◽  
Land Prices ◽  
Long Run ◽  
Short Run ◽  
A Site ◽  
Urban Land Market

Purpose – The purpose of this paper is to address a key issue fundamental to the operation of land and housing markets, that is, the relationship between land and house prices. The study identifies possible causation between established house and vacant allotment prices using the metropolitan area of Adelaide, Australia as a case study. Design/methodology/approach – A key outcome of the study is the construction of a Site Adjusted Land Price Index against which a Quality Adjusted House Price Index is compared. Findings – The results show that there is a lagged effect of land prices on house prices and that this is significant at an interval of eight lag periods. The results also imply that the lead lag relationship between established house and vacant allotment prices is not unidirectional. This suggests that, while a change in house prices leads to a change in land prices in the short-run, the long-run position is for increasing land prices to lead to a delayed increase in house prices. Research limitations/implications – Rising house prices do not simply and solely reflect a shortage of land. There are suggested effects both immediate from house to land and delayed from land to house, particularly in a rising market. Originality/value – The lead lag relationships of both indexes are tested using Granger causality estimates to assess whether theoretical Ricardian concepts still hold in a modern urban land market.

Sign in / Sign up

Export Citation Format

Share Document