scholarly journals Online innovation and repurchase intentions in hotels: the mediating effect of customer experience

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
George Kofi Amoako ◽  
Joshua Kofi Doe ◽  
Emmanuel Kotey Neequaye

PurposeThis study investigates how customer experience mediates the relationship between online innovation and repurchase intention in the hotel industry in Ghana.Design/methodology/approachData was collected from 167 clients from a two-star hotel in Accra, the capital city of Ghana. Structural equation modelling was used to analyse the relationship between the variables.FindingsResults from the analysis indicate that online innovation positively leads to higher repurchase intentions and better customer experience, affirming that customer experience leads to repurchase intentions. Thus, while online innovation leads to repurchase intentions, the strength of this repurchase intention depends on customer experience. Therefore, customer experience mediates the relationship between online innovation and repurchase intention in the hotel industry.Research limitations/implicationsThis study addressed only the customer's point of view; future studies could investigate the subject from the managers and other stakeholders' point of view to get a holistic view. Also, the sample size could be improved, and the study could be conducted in other African countries for comparison purposes.Practical implicationsThe study shows that online innovation does not automatically lead to increased positive repurchase intention. Hotel managers must, therefore, enforce good customer experience for better profitability.Originality/valueAs far as the researchers know, limited studies have been conducted into how customer experience mediates online innovation and repurchase intention in the hotel industry in Ghana using structural equation modelling. This makes this research unique in Ghana. This study makes an original contribution by measuring the real effect of innovation on repurchase intentions in the hotel industry in Ghana.

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nursyazwani Mohd Fuzi ◽  
Nurul Fadly Habidin ◽  
Sabrinah Adam ◽  
Sharon Yong Yee Ong

Purpose This study aims to examine the relationship between environmental cost (EC) on organisational performance (OPM) through an environmental management system (EMS) as the mediating variable. Design/methodology/approach A total of 2,600 manufacturers were identified and consequently selected as the entire study population. Additionally, this study used the structural equation modelling technique to identify the mediator effects of EMS between EC and OPM. Findings The EC and EMS relationship on OPM produced direct and indirect consequences. Hence, it is concluded that manufacturing industry in Malaysia are focused on the OPM when implementing EC and EMS. Originality/value The model would incorporate EC and EMS implementation on OPM in the Malaysian manufacturing industry. This study could also be advantageous to the industry in improving EC, EMS and OPM.


Author(s):  
Milad Abdelnabi Salem

Purpose The purpose of this paper is to investigate the influence of both environmental practices and corporate environmental performance on competitiveness. It determines the mediating effects of corporate environmental performance on the relationship between environmental practices and competitiveness. Design/methodology/approach This study adopts a cross-sectional survey method. The data were collected from 155 industrial companies from Libya and analysed using structural equation modelling. Findings The results indicate that environmental performance partially mediates the relationship between environmental practices and competitiveness. The mediating effects occur between competitiveness and green conventional practices, organisational practices and stakeholders’ integration. Research limitations/implications The study used a self-reported questionnaire completed by managers in Libyan industrial companies. As such, the survey data might be subject to social desirability. Additionally, the results of the study may be generalised only to a similar environment and stage of development. Practical implications The results can help companies better understand how to improve their current resources base by building incremental capabilities, which, in turn, protect the surrounding environment and enhance their competitiveness. Originality/value This study is the first to have considered the issue of incremental capabilities in the environmental domain, which can contribute significantly to better understanding the role of incremental capabilities in improving the competitiveness of companies. Additionally, it provides empirical evidence on the state-of-art of environmental practices and their consequences in less-developed countries which are characterised by scarcity of research.


2019 ◽  
Vol 2 (4) ◽  
pp. 326-340 ◽  
Author(s):  
George Kofi Amoako ◽  
Emmanuel Kotey Neequaye ◽  
Solomon G. Kutu-Adu ◽  
Livingstone Divine Caesar ◽  
Kwame Simpe Ofori

Purpose The purpose of this paper is to investigate how relationship marketing practice can lead to customer satisfaction in the current practices in the hotel industry in Ghana. Globally, the hospitality industry ranks as one of the most competitive business sectors with competing organisations relying on a cocktail of strategies such as relationship marketing to stay relevant, and attract and retain customers. This paper examines how relationship marketing impacts on trust, commitment and satisfaction for customers in the Ghanaian hospitality industry. Design/methodology/approach A positivist methodological framework was used for the collection of data, analysis and theoretical development in this research. The data collection questionnaire was administered to 167 guests of a 3-star hotel in the Accra Metropolis. Structural equation modelling was used to ascertain the significance of the relationship that exists between trust, commitment and customer satisfaction with respect to the relationship marketing practices of hoteliers in Ghana. Findings Study findings provide insight into the processes and practices of relationship marketing that is based on trust and commitment. The findings show a positive and significant relationship between trust, commitment and customer satisfaction. The study also revealed that commitment partially mediates the association between trust and customer satisfaction. Research limitations/implications While this study is limited to a single hospitality and tourism company in Ghana, the findings can have far reaching implications for managers in the hospitality industry in Ghana, it provides a vivid illustration of the impact that customer satisfaction can have on the fortunes of business and a genuine desire to develop trust and be committed to the welfare of business clients can lead to higher customer patronage. Practical implications Trust and commitment in the hospitality industry requires innovative business practices that makes the client value all the service experience that he or she may encounter. The findings indicate that customer satisfaction is influenced by trust and commitment in the hospitality industry. Originality/value Value to the authors’ knowledge, the relationship between trust and commitment in relationship marketing and customer satisfaction concepts has not previously been investigated using structural equation modelling analysis within the Ghanaian hospitality industry. This implies that both trust and commitment are necessary to attain customer satisfaction.


2017 ◽  
Vol 3 (4) ◽  
pp. 350-362 ◽  
Author(s):  
Cong Chi Le ◽  
Dam Xuan Dong

Purpose The purpose of this paper is to provide a deeper understanding of the different factors of destination quality in explaining European tourist satisfaction in Nha Trang city, which has one of the 29 most beautiful bays in the world and more than one million international tourists per year. The authors will also make some recommendations to attract more European visitors to Nha Trang and to increase satisfaction, as measured by their intention to return in the future. Design/methodology/approach A sample of 356 European visitors participated in this study. A structural equation modelling was applied in order to test the relationship between the constructs, and to evaluate their reliability and validity. Findings The results indicate satisfactory reliability and validity of the constructs and support the five hypotheses within a structural equation modelling. The findings highlight the importance of incorporating the roles of different factors in explaining tourists’ satisfaction. Specially, in some previous studies, the composition of the destination quality such as accommodation, food services, the retail and souvenir shops and destination attractions has a great impact on domestic tourist’s satisfaction. While the study found that the biggest factor affecting European tourist’s satisfaction was the friendliness and hospitality of the local people in Nha Trang city. Research limitations/implications Future studies should test the difference in satisfaction with the quality of destinations of European tourists to Nha Trang city. Research sample surveys should be collected in order to the magnitude and priority of key European tourist markets such as Russia, England, France, Spain and Germany. In addition, future studies should include more representative samples in other cities and include both domestic and international visitors. The proposed model intends to combine some components of tourism behaviour dimensions (value, involvement, knowledge, ambivalence, certainty, preference, trust, etc.) to test the satisfaction and destination intentional loyalty within this multidimensional perspective in a tourist destination context. The study has not considered the relationship between the increase of Russian tourists to the Nha Trang city in recent years and the decline of the European tourists (England, France, Spain, and so on). Thus, future studies should extend the model to have a more comprehensive picture about the cultural differences and cultural conflict in explaining the loyalty destination of European tourists. Practical implications Based on the research findings, the paper strongly recommends the city government to build an image of Nha Trang with friendly and hospitable people. Schools, tourism companies, and local authorities should pay attention to education and training to raise public awareness for tourism development and respect for tourists. The local government needs to develop activities to help the city residents become the typical citizen in the eyes of European tourists, contributing to the sustainable development of tourism in the city. Originality/value This study explores and tests the different factors of destination quality in explaining European tourists’ satisfaction. The research findings confirm that different dimensions of perceived destination quality are important variables to explain European tourist satisfaction.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Lei Mee Thien ◽  
Donnie Adams ◽  
Hai Ming Koh

PurposeThis study aims to investigate the relationships between distributed leadership, teacher academic optimism and teacher organisational commitment with the contextual influence of gender and teaching experience.Design/methodology/approachThis study employed partial least squares structural equation modelling for data analysis. This study has selected 421 teachers from 18 secondary schools in Penang.FindingsDistributed leadership has a positive direct effect on teacher academic optimism and organisational commitment. The relationship between distributed leadership and teacher academic optimism was stronger for male teachers and senior teachers who have more than ten years of teaching experience. However, gender and teaching experience have no significant moderating effects on the relationship between distributed leadership and teacher organisational commitment.Research limitations/implicationsThe reason for the non-existent relationship between distributed leadership and teacher organisational commitment across gender and teaching experience remains unknown. In-depth investigation using interview method is required for further exploration.Practical implicationsThis study complements and extends prior research on the relationships between distributed leadership, teacher organisational commitment and teacher academic optimism by providing evidence from Malaysia on how they contribute to the organisational conditions of their school.Originality/valueThis study has its originality in investigating the relationships between distributed leadership, teacher organisational commitment and academic optimism with the contextual influence of gender and teaching experience in the non-western society.


2017 ◽  
Vol 17 (4) ◽  
pp. 613-628 ◽  
Author(s):  
Orapan Khongmalai ◽  
Anyanitha Distanont

Purpose Corporate governance (CG) is a mechanism for directing, administering and controlling organisations. CG has become a vital component in driving efficient operation of state-owned enterprises (SOEs). The purpose of this paper is to examine the relationship between CG practices and the performance of Thai SOEs. Design/methodology/approach This research is quantitative in nature; data were collected through a questionnaire, which was distributed to a sample of 1,140 respondents from 38 Thai SOEs. Structural equation modelling was used for data analysis. Findings The results indicate that the board of directors has a direct negative influence on the performance of Thai SOEs. However, management systems play a significant role in mediating the relationship between boards of directors and the performance of Thai SOEs. Additionally, corporate governance practices should be implemented not only at the board-of-director level but also at all levels of operation throughout the organisation. Practical implications To develop effective boards of directors, SOEs should be pushed to develop the appropriate strategic management systems (i.e. risk management, internal controls, internal audits, human resource management and information technology). These systems allow boards of directors to access and use important information that will help guide the business process, which leads to performance improvement in SOEs. Originality/value This empirical study investigates the relationships between CG practices and the performance of SOEs in the context of developing countries.


2019 ◽  
Vol 33 (2) ◽  
pp. 133-147 ◽  
Author(s):  
Christian Nedu Osakwe

PurposeAlthough customer-perceived quality (CPQ) has been studied for years, very little is known about the implications of CPQ to informal retail stores particularly in collectivist and high uncertainty avoidance societies like Nigeria. More specifically, this study aims to investigate the indirect implications of CPQ to post-purchase behaviour primarily word-of-mouth (WoM) communication which is even more critical for customer acquisition in the research context. By so doing, it develops a contextualised model in which the emerging concept of commercial friendship (CF) is incorporated to mediate the relationship between CPQ and WoM communication.Design/methodology/approachUsing a survey-based design, data were gathered from 372 informal merchants’ customers. Structural equation modelling technique primarily PLS-SEM (partial least squares structural equation modelling) was used in analysing the data.FindingsThe data confirm that the multifaceted CPQ construct has an important implication for WoM through the mediation of CF. Supplementary analysis reveals that CF fully mediates one of the sub-components of CPQ, namely, personal interaction in relationship to WoM in addition to acting as a partial mediator between store policy, physical aspect and reliability and WoM.Originality/valueThe value of this study is that it draws attention to the special role that CF plays in the investigation of the relationship between CPQ and WoM communication in the research context. Additionally, it is a step towards extending and contextualising research about service quality perceptions and its outcomes in non-traditional Western contexts.


2018 ◽  
Vol 13 (4) ◽  
pp. 794-814 ◽  
Author(s):  
Simon Ayo Adekunle ◽  
Jones O. Ejechi

PurposeThis study aims to model repurchase intention among smartphones users by using structural equation modelling. The model was used to determine the impact of service quality measured by convenience, functionality and perceived usefulness on users’ satisfaction and repurchase intention. The study also examined the mediating role of users’ satisfaction on repurchase intention.Design/methodology/approachA survey research design was adopted to gather data used for this study through questionnaire administration. In total, 500 copies of the questionnaire were administered to smartphones users in Nigeria, and 486 copies of the questionnaire were found usable for data analyses. The data obtained were analysed using different statistical tools such as mean, standard deviation, correlation, confirmatory factor analysis and structural equation modelling through the use of Analysis of Moment Structures software.FindingsThe study revealed that users’ satisfaction is significantly influenced by convenience, functionality and perceived usefulness. Similarly, repurchase intention is significantly impacted by perceived usefulness. The results further showed that there is a positive and statistically significant relationship between users’ satisfaction and repurchase intention. However, convenience and functionality were found to have positive but statistically insignificant relationship with repurchase intention.Originality/valueThis study contributes to the emerging discourse on the perception of smartphone users with respect to convenience, functionality, perceived usefulness, satisfaction and repurchase intention in the Nigerian context. It presents a latest attempt and useful insights on the service quality–users’ satisfaction–repurchase intention nexus among smartphone users in Nigeria.


2020 ◽  
Vol 27 (10) ◽  
pp. 3363-3393
Author(s):  
Emmanuel Adinyira ◽  
Patrick Manu ◽  
Kofi Agyekum ◽  
Abdul-Majeed Mahamadu ◽  
Paul Olaniyi Olomolaiye

PurposeWork on construction sites involves individuals with diverse character, temperament,age, physical strength, culture, religion and experience level. A good number of these individuals are also alleged to involve themselves in substance and alcohol abuse due to the physically demanding nature of their work. These could promote the prevalence of violence on construction sites which could in turn affect safety on construction sites. However, there is a lack of empirical insight into the effect of violent behaviour and unsafe behaviour on construction sites. This study therefore pioneers an empirical inquiry into the relationship between violent behaviour and unsafe behaviour on construction sites.Design/methodology/approachSeventeen violent behaviours and 15 unsafe behaviours were measured on 12 construction sites among 305 respondents using a structured questionnaire. A total of 207 valid questionnaire responses were collected from site workers. Partial least square–structural equation modelling (PLS-SEM) technique was used to examine the relationship between violent behaviour and unsafe behaviour.FindingsThe results indicate that there is a significant positive relationship between violent behaviour and unsafe behaviour on construction sites.Originality/valueThe findings from this study provide valuable insight into a less investigated dimension of the problem of construction site safety management. A focus on attitudinal issues such as how workers relate toward others and toward self should be an important consideration in safety improvement interventions on construction sites.


Author(s):  
Sümeyye Kuşakcı ◽  

This work firstly aims to develop a sustainability model based on Ibn Haldun’s teaching of sustainability. Religious coloring refers to the spirituality, which is re-discovered in modern ages and transferred to the workplace. Spirituality stimulates virtuousness at personal and organizational level, which in turn generates managerial sustainability meaning the lifespan of a company. While personal virtuousness refers social ethics, organizational level virtuousness could be considered as Corporate Social Responsibility. Secondly, it attempts to evaluate the relevance of Ibn Haldun’s approach to contemporary business organizations. In order to demonstrate the relationship between spirituality, virtuousness, CSR, and sustainability; data collected from Corporate Knights’ Global 100 companies were analyzed using structural equation modelling. According to the results, while workplace spirituality leads to ethical conduct and higher CSR/CS score, the relationship between spirituality or CSR/CS and financial performance is not significant. However, it seems that higher lifespan of business enterprises is related to their CSR/CS score.


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