scholarly journals Tracking customer behaviour in fashion retail using RFID

2017 ◽  
Vol 45 (7/8) ◽  
pp. 844-858 ◽  
Author(s):  
Andreas D. Landmark ◽  
Børge Sjøbakk

Purpose The purpose of this paper is to explore how tracking of products by the use of radio frequency identification (RFID) technology may describe customer behaviour in real-time. Design/methodology/approach The study was conducted as a field experiment, where a commercially available RFID platform was deployed in the fitting rooms of a fashion retail store. Findings The study demonstrates an application of in-store RFID tracking to describe customer behaviour, and some practical challenges of utilising such technology. An example typology of four fitting room traits was constructed based on the data collected. Practical implications Different customer types most likely require and respond differently to attention from the personnel operating the fitting room area. By identifying customer behaviour in real-time, it is possible to deliver “best practice” shop stewardship and create a more personalised retail experience. Originality/value The study is based on real-life retail settings, rather than anecdotal management observations or economic and demographic indicators. To the best of the authors’ knowledge, few contributions combine RFID and consumer behaviour outside conceptual work or laboratory experiments.

2015 ◽  
Vol 26 (1) ◽  
pp. 61-81 ◽  
Author(s):  
Hsin-Pin Fu ◽  
Tien-Hsiang Chang ◽  
Arthur Lin ◽  
Zi-Jun Du ◽  
Kuei-Ying Hsu

Purpose – The purpose of this study is to comprehensively examine the factors that influence the adoption of radio frequency identification (RFID) in the logistics industry in Taiwan, and to objectively identify the key factors (KFs) for successful adoption. Design/methodology/approach – First, the factors were collected from a review of the literature, and then arranged in a three-layer hierarchical table. The fuzzy analytic hierarchical process (FAHP) was then used to determine the weighting of each factor, based on the opinions of various logistics professionals. The acceptable advantage concept of VlseKriterijumska Optimizacija I Kompromisno Resenje (VIKOR) was then used to identify the KFs. Findings – Nine important factors were identified from the total of eighteen factors, with a total accumulative weight of 64.68 percent, and from these, four KFs were determined: meeting the demands of clients, sharing real-time information, creating advantages in overall delivery, and reducing operational errors. Practical implications – The results show that the logistics industry in Taiwan should focus on the improvement of four KFs when adopting RFID. Eight practical implications of this study are also discussed in the paper. Originality/value – This study used multi-criteria decision-making (MCDM) tools to obtain the importance (weighting) of each factor and to identify the KFs that influence the adoption of RFID. The research results can serve as a reference for the logistics industry, enabling firms to better allocate their resources when adopting RFID, and thus, to achieve a good outcome at lower cost and with greater efficiency.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kasper Abcouwer ◽  
Emiel van Loon

PurposeLow read rates are a general problem in library inventories. The purpose of this study is to examine the factors that contribute to the success of library inventory by means of a radio-frequency identification (RFID) inventory taker. The factors investigated were tag position, tag orientation, book thickness, tag density (related to thickness of a sequence of books) and position on the shelf.Design/methodology/approachA total of 210 books were placed in eight random permutations on three fixed book shelves. For each configuration, the RFID tags were read forty times. The resulting data were analysed by means of a generalized linear model, relating the combined contribution of tag position, tag orientation, book thickness and position on the bookshelf to the read rate.FindingsThe tags positioned directly next to the spine were always read, but those near the opening of the book (far from the spine and inventory reader) were not always read. Considering only books with tags near the opening, tag orientation and position on the shelf appeared not to be related to the read rate, while book thickness, thickness over three books and spine tag density appeared to have a small positive contribution to the read rate.Practical implicationsLow read rates during a library inventory can be prevented by placing the tags near the book spine – the other book specific factors (listed in the previous paragraph) are of little influence. When not scanned during a first sweep, repeated scanning can increase the read rate with 0.15.Originality/valueThis paper is one of the first to analyse the influence of tag location and book specific factors on the read rate of RFID tags in library books. The experimental approach sets an example for future work.


2005 ◽  
Vol 21 (5) ◽  
pp. 24-26 ◽  

PurposeReviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.Design/methodology/approachScans the top 400 management publications in the world to identify the most topical issues and latest concepts. These are presented in an easy‐to‐digest briefing of no more than 1,500 words.FindingsWithin the next ten years, all product‐based businesses will need to be well aware of the latest advances in a technology known as RFID. Radio frequency identification, which could be described as an update to barcoding, takes the form of a small tag containing electronic product code (EPC) data. This data, which may include details of cost, date of production, date of shipping, expiry date, and so on, can be picked up by an EPC reader and then transferred to a database to be used in various ways.Practical implicationsProvides strategic insights and practical thinking that have influenced some of the world's leading organizations.Originality/valueThe briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.


2017 ◽  
Vol 34 (3) ◽  
pp. 274-288 ◽  
Author(s):  
Raja Jamilah Raja Yusof ◽  
Atika Qazi ◽  
Irum Inayat

Purpose The purpose of this paper is to monitor in-class activities and the performance of the students. Design/methodology/approach A pilot study was conducted to evaluate the proposed system using a questionnaire with 132 participants (teachers and non-teachers) in a presentation style to record the participant’s perception about performance expectancy (PE), effort expectancy (EE), facilitating conditions (FC), usability expectancy (UE) and user’s satisfaction (S) based on unified theory of acceptance use of technology (UTAUT) model. Findings The results show that PE, EE, FC had positive and significant influence on the UE of the proposed system. The effect of EE and FC on UE was seen to be more in female compared to male participants. The teacher category considered the PE and EE as important factors in determining their decision to use the proposed system. Originality/value A real-time student(s) visualization system based on the concept of real-time student locating system using radio frequency identification technology is proposed. Concepts can be categorized within the Internet of Things in the education domain.


Author(s):  
Fawaz Annaz

Purpose – The paper aims to report the development of an Unmanned Aerial Vehicle (UAV) Testbed Training Platform (TTP). The development is to enable users to safely fly and control the UAV in real time within a limited (yet unconstrained) virtually created environment. Thus, the paper introduces a hardware–virtual environment coupling concept, the Panda3D gaming engine utilization to develop the graphical user interface (GUI) and the 3D-flying environment, as well as the interfacing electronics that enables tracking, monitoring and mapping of real-time movement onto the virtual domain and vice verse. Design/methodology/approach – The platform comprises a spring-shuttle assembly fixed to a heavy aluminium base. The spring supports a rotating platform (RP), which is intended to support UAVs. The RP yaw, pitch and roll are measured by an inertial measurement unit, its climb/descend is measured by a low cost infrared proximity sensor and its rotation is measured by a rotary optical encoder. The hardware is coupled to a virtual environment (VE), which was developed using the Panda3D gaming engine. The VE includes a GUI to generate, edit, load and save real-life environments. Hardware manoeuvres are reflected into the VE. Findings – The prototype was proven effective in dynamically mapping and tracking the rotating platform movements in the virtual environment. This should not be confused with the hardware in loop approach, which requires the inclusion of a mathematical model of the hardware in a loop. The finding will provide future means of testing navigation and tracking algorithms. Research limitations/implications – The work is still new, and there is great room for improvement in many aspects. Here, this paper reports the concept and its technical implementation only. Practical implications – In the literature, various testbeds were reported, and it is felt that there is still room to come up with a better design that enables UAV flying in safer and unlimited environments. This has many practical implications, particularly in testing control and navigation algorithms in hazardous fields. Social implications – The main social impact is to utilise the concept to develop systems that are capable of autonomous rescue mission navigation in disaster zones. Originality/value – The authors are aware that various researchers have developed various testbeds, at different degrees of freedom. Similarly, the authors are also aware that researchers have used game engines to simulate mobile robots or sophisticated equipment (like the VICON Motion Capture System) to measure to perform complex manoeuvres. However, the cost of this kind of equipment is very high, autonomous movements are planned in restricted environments and tested systems are only autonomous in certain setups. However, the idea of mapping the dynamics of an avatar flying object onto a 3D-VE is novel. To improve productivity and rapid prototyping, this paper proposes the use of commercially available game engines, such as the Panda3D, to create virtual environments.


Author(s):  
Numan Celebi ◽  
Kübra Savaş ◽  
Ihsan Hakan Selvi

Radio frequency identification is an automatic identification technology that is used in various applications. Despite the many academic and theoretical studies that have been conducted about this technology, only a few of these studies have concentrated on application problems in real life. Therefore, many of these theoretical studies cannot be of help to practitioners directly. In this study, to realize such an objective, in order to price forklift operations used in handling operations in logistics warehouse management, a new approach that works with RFID technology is presented. The proposed model has been used in tracking of forklift movements at the warehouse of a firm active in the logistics sector and has been tested. The results obtained from the case study have shown that developed systems can be successfully used in price determination of forklift movements in warehouse management. Although the case was small, the proposed approach works well to follow real-time forklift movements and produces encouraging and meaningful outcomes.


2014 ◽  
Vol 20 (5) ◽  
pp. 752-772 ◽  
Author(s):  
Mohammad Alamgir Hossain

Purpose – In the literature, a number of models have been developed that explain the adoption behavior of a technological innovation. Similarly, most research explaining the continuance behavior of an information system (IS) ignores the adoption processes. It is observed that researchers seem uninterested in explaining the extension of an IS. The purpose of this paper is to develop an integrated model that explains the adoption, continuance, and extension of a technological innovation – taking radio frequency identification (RFID) as the case. Design/methodology/approach – Motivated by the exploratory nature of the current research, a qualitative field-study approach is adopted. Findings – Technology-organization-environment (TOE) factors influence RFID adoption while continuance is dependent on confirmation from the initial adoption. Finally, the extension decision is influenced by the TOE factors, self-efficacy, and situational factors. Research limitations/implications – The research was conducted in eight livestock farms in Western Australia and hence the factors explored can be location specific. This is the first methodological initiative explaining the extension behavior of a technological innovation. Practical implications – IS researchers may gain insight toward understanding the diffusion of innovation in the agricultural sector while agricultural agencies and farms can use the findings for their extension plan. Originality/value – This study is a single initiative developing an integrated model that explains the adoption diffusion of a technological innovation.


Author(s):  
Nawaf Alharbe ◽  
Anthony S. Atkins

Purpose – This paper aims to outline the results of a study of the potential use of sensor technology such as radio frequency identification (RFID) and/or ZigBee technology in providing real-time tracking and tracing of patients and equipment in hospitals. The government of Saudi Arabia has given high priority to providing the best practice in patients’ care. However, the growing requirement of the healthcare industry to obtain real-time information and data from various applications that can improve the performance and accuracy of management systems has not been addressed seriously in Saudi Arabia. Design/methodology/approach – ZigBee and RFID are both emerging technologies and have become important topics in recent years. RFID technology is a non-contact identification technology that does not require direct eyesight to the target object. It is cheap and reliable, but its coverage zone is limited. ZigBee is another communication technology, which has a larger coverage and can also be used as an automatic identification technology with the benefits of lower power consumption. Findings – This paper proposes a smart hospital management system that can be used to detect, locate and monitor patients and track assets and equipment using modern sensor technologies in a real-time environment for e-health systems in Saudi Arabia. Originality/value – A novel management information system/knowledge management system framework based on sensor technologies for supporting and speeding up development of healthcare systems.


Author(s):  
Numan Celebi ◽  
Kübra Savaş ◽  
Ihsan Hakan Selvi

Radio frequency identification is an automatic identification technology that is used in various applications. Despite many academic and theoretical studies have been conducted about this technology only few of these studies have concentrated on application problems in real life. Therefore many of these theoretical studies cannot be of help to practitioners directly. In this study to realize such an objective, in order to price forklift operations used in handling operations in logistics warehouse management a new approach that works with RFID technology is presented. The proposed model has been used in tracking of forklift movements at the warehouse of a firm active in logistics sector and has been tested. The results obtained from the case study have shown that developed system can be successfully used in price determination of forklift movements in warehouse management. Although the case was small, the proposed approach works well to follow real time forklift movements and produces encouraging and meaningful outcomes pricing determination for future warehouse management policy.


2018 ◽  
Vol 19 (4) ◽  
pp. 1-3
Author(s):  
Robert Van Grover

Purpose To summarize and interpret a Risk Alert issued on April 12, 2018 by the US SEC’s Office of Compliance Inspections and Examinations (OCIE) on the most frequent advisory fee and expense compliance issues identified in recent examinations of investment advisers. Design/methodology/approach Summarizes deficiencies identified by the OCIE staff pertaining to advisory fees and expenses in the following categories: fee billing based on incorrect account valuations, billing fees in advance or with improper frequency, applying incorrect fee rates, omitting rebates and applying discounts incorrectly, disclosure issues involving advisory fees, and adviser expense misallocations. Findings In the Risk Alert, OCIE staff emphasized the importance of disclosures regarding advisory fees and expenses to the ability of clients to make informed decisions, including whether or not to engage or retain an adviser. Practical implications In light of the issues identified in the Risk Alert, advisers should assess the accuracy of disclosures and adequacy of policies and procedures regarding advisory fee billing and expenses. As a matter of best practice, advisers should implement periodic forensic reviews of billing practices to identify and correct issues relating to fee billing and expenses. Originality/value Expert guidance from experienced investment management lawyer.


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