Consumers’ luxury value perception in the Brazilian premium beer market

2016 ◽  
Vol 28 (4) ◽  
pp. 369-386 ◽  
Author(s):  
Karim Marini Thomé ◽  
Guilherme da Mata Pinho ◽  
Daiane Pereira Fonseca ◽  
Ariel Barros Pirangy Soares
Keyword(s):  
Structural Equation ◽  
Reliability And Validity ◽  
Measurement Model ◽  
Equation Modeling ◽  
Content Type ◽  
Four Dimensions ◽  
Value Perception ◽  
Beer Consumption ◽  
Confirmatory Factor ◽  
Practical Implications

Purpose The purpose of this paper is to analyze the consumers’ luxury value perception in Brazilian premium beer market. Design/methodology/approach Data from a survey of 418 Brazilian consumers were used to test the research model. Confirmatory factor analysis was conducted to examine the reliability and validity of the measurement model, and the structural equation modeling was used to analyze the consumers’ luxury value perception. Findings The analytical results showed that the dimensions of social, individual and functional values featured items with high significance. For the fourth dimension (financial value), just one item presented relevance. Along with it, correlation between dimensions was analyzed. All four dimensions have higher significance and great estimates. Research limitations/implications This research was executed in a single country environment. Practical implications Results suggest that the only significant item to the consumers’ luxury value perception in the dimension of financial value is the higher price of premium beers. Other dimensions are well fit for the premium beer market. Originality/value To present date, marketing literature in the beer issue approaches its consumption as an economic phenomenon. This paper develops a notion that beer consumption can also be approached in a luxury consumption perspective. The framework developed in this paper can assist future researchers to consider consumption of different types and levels of beer, based on luxury value perception.

The experience economy approach to festival marketing: vivid memory and attendee loyalty

2014 ◽  
Vol 28 (1) ◽  
pp. 22-35 ◽  
Author(s):  
Aikaterini Manthiou ◽  
Seonjeong (Ally) Lee ◽  
Liang (Rebecca) Tang ◽  
Lanlung Chiang
Keyword(s):  
Structural Equation ◽  
Equation Modeling ◽  
Experience Economy ◽  
Content Type ◽  
Four Dimensions ◽  
Confirmatory Factor ◽  
Design Activities ◽  
Experience Education ◽  
Positive Effect ◽  
Practical Implications

Purpose – A desirable experiential environment is an essential source of competitive advantage in the festival industry. Understanding festival attendees' experience is imperative for festival organizers because attendees' experience is a predictor of their future behavior. With the experience economy concept of Pine and Gilmore (1998), the study identified four underlying dimensions of festival attendees' experience (education, entertainment, esthetics, and escapism) and examined the impacts of these experience dimensions on festival attendees' vividity of memory and loyalty. Design/methodology/approach – Data were collected from online surveys completed by 338 attendees of VEISHEA festival. This study employed confirmatory factor analysis, regression analysis, and structural equation modeling to achieve its goals. Findings – Experience has a positive effect on vivid memory, which consequently influences loyalty. Each dimension of experience economy significantly influences vividity of memory. However loyalty is affected only by the entertainment and esthetics dimensions. Practical implications – Festival marketers are advised to design activities that provide memorable experiential products and services for attendees based on the four dimensions of the experience economy. Originality/value – The study is a pioneer in the evaluation of vividity of memory to the festival context.

Experience economy in ethnic cuisine: a case of Chengdu cuisine

2019 ◽  
Vol 122 (6) ◽  
pp. 1801-1817 ◽  
Author(s):  
Ivan K.W. Lai ◽  
Dong Lu ◽  
Yide Liu
Keyword(s):  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Experience Economy ◽  
Content Type ◽  
Four Dimensions ◽  
Tourist Satisfaction ◽  
Esthetic Experience ◽  
Practical Implications

Purpose The concept of experience economy states that customers seek experiences whether from products and services. Tourism is at the forefront of the experience economy because tourists are looking for staged experience encompassing the four realms (entertainment, educational, esthetic and escapism). The purpose of this paper is to empirically explore the effects of the experience economy on tourists’ word-of-mouth (WOM) in Chengdu cuisine through satisfaction and memory. Design/methodology/approach In total, 397 valid data were collected from the tourists who have experienced the ethnic cuisine in Chengdu. A partial least-square structural equation modeling technique was used to examine the research model. Findings The empirical results indicated that esthetic is the antecedent of the other three realms of experience economy; esthetic, educational and entertainment experiences influence satisfaction; four realms of experience economy influence memory; and satisfaction and memory ultimately influence WOM. Practical implications The findings of this study provide practical implications for operators of ethnic restaurants in designing their restaurants and menus, travel agencies in planning the tour itinerary and governments in using ethnic cuisine for destination marketing. Originality/value This study is a pioneer in studying the experience economy in the ethnic cuisine. It has identified the relationships between four dimensions of experience economy of ethnic cuisine, tourist satisfaction, memory and WOM toward ethnic cuisine in a tourist destination. It has also integrated the senses of Chinese cuisine (“sight,” “smell” and “taste”) into the measures of esthetic experience for studying experience economy in ethnic cuisine.

Do tourists’ emotional experiences influence images and intentions in yoga tourism?

2019 ◽  
Vol 74 (3) ◽  
pp. 646-665 ◽  
Author(s):  
Pramod Sharma ◽  
Jogendra Kumar Nayak
Keyword(s):  
Behavioral Intentions ◽  
Structural Equation ◽  
Design Methodology ◽  
Predictive Power ◽  
Equation Modeling ◽  
Emotional Experiences ◽  
Content Type ◽  
Confirmatory Factor ◽  
Using Data ◽  
Practical Implications

Purpose The purpose of this study is to investigate the influence of tourists’ emotional experiences on predicting behavioral intentions via cognitive, affective and overall image in yoga tourism. Design/methodology/approach This study was conducted using data collected from 398 tourists visiting a yoga tourism destination in India. Confirmatory factor analysis and structural equation modeling were used in analyzing the collected data. Findings The study confirmed that specific tourists’ emotions act as a predictor of cognitive, affective and overall image. This in turn influenced the behavioral intentions of tourists. The effect of specific emotions on affective image was stronger than on cognitive image in yoga tourism. Practical implications The marketing campaign of yoga tourism should highlight the special benefits of yoga to activate, stimulate and influence tourists toward yoga tourism, thereby improving the flow of future tourists. It would also help in better positioning and promoting yoga tourism as a unique and distinct niche tourism market. Originality/value This study contributed to the literature by understanding the predictive power of specific emotions on behavioral intentions via, cognitive, affective and overall image in yoga tourism. As far as the authors’ knowledge is concerned, this study is first known attempt to investigate such relationships in tourism literature.

Holistic spiritual capital: definition and its measurement

2019 ◽  
Vol 22 (1) ◽  
pp. 96-110 ◽  
Author(s):  
Marta Mas-Machuca ◽  
Frederic Marimon
Keyword(s):  
Structural Equation ◽  
Ethical Climate ◽  
Equation Modeling ◽  
Content Type ◽  
Spiritual Capital ◽  
Four Dimensions ◽  
Increase Productivity ◽  
Confirmatory Analysis ◽  
Practical Implications ◽  
Metric Scale

Purpose The purpose of this paper is to define a new and broader concept of spirituality called holistic spiritual capital (HSpC), which encompasses and identifies the dimensions proposed by various authors and to propose a metric scale for HSpC and its validation. Design/methodology/approach The analysis is based on a survey of 201 residents of Spain administered in May, 2015. Exploratory factor analysis and a subsequent confirmatory analysis were conducted using structural equation modeling (SEM) techniques with EQS software. Findings Four dimensions reflect the latent construct of HSpC in different ways: health, creativity, morality and religiosity. Practical implications The measurement of HSpC should be considered relevant to organizations, but not merely because it may be a tool to increase productivity. Ethical climate influenced organizational commitment and hence it enhances performance indicators. Originality/value The proposed scale encompasses in a unique instrument some dimensions considered previously in the literature independently.

A cross-national study on restaurant attributes between Korea and China

2019 ◽  
Vol 13 (2) ◽  
pp. 167-182 ◽  
Author(s):  
Seong-Soo Cha ◽  
Cheol Park ◽  
Xiaowu Wang
Keyword(s):  
Structural Equation ◽  
Reliability And Validity ◽  
Equation Modeling ◽  
National Study ◽  
Hedonic Consumption ◽  
Content Type ◽  
Functional Attributes ◽  
Cross National Study ◽  
The Relationship ◽  
Practical Implications

Purpose IThis study aims to investigate the effects of the consumption motivations of restaurant customers on their perception of the importance of experiential and functional restaurant attributes. Design/methodology/approach A total of 330 questionnaires were issued in China (168) and Korea (162). The resulting data were analyzed using SPSS 22.0 to verify the reliability and validity of the measured variables. Structural equation modeling was used to test the hypotheses of the study. Findings The results showed that customers with hedonic consumption motivation were more sensitive to the experiential attributes than to the functional attributes of a restaurant. In addition, those customers with utilitarian consumption motivation were more influenced by functional attributes than by experiential attributes. However, these relationships differed between China and Korea. In China, the consumers’ hedonic motivation had a stronger relationship with functional restaurant attributes, which reflects a culture that emphasizes pragmatism. Originality/value This study analyzed the relationship between the motives to eat at a restaurant and the evaluation of restaurant attributes and how this differed between China and Korea, while suggesting practical implications.

Retail brand experience: scale development and validation

2016 ◽  
Vol 25 (5) ◽  
pp. 435-451 ◽  
Author(s):  
Imran Khan ◽  
Zillur Rahman
Keyword(s):  
Factor Analysis ◽  
Structural Equation ◽  
Reliability And Validity ◽  
Equation Modeling ◽  
Brand Experience ◽  
Content Type ◽  
Confirmatory Factor ◽  
Consumer Intentions ◽  
Validity Tests ◽  
Development And Validation

Purpose The purpose of this paper is to develop and validate a multi-dimensional scale to measure retail brand experience. Design/methodology/approach Literature review and open-ended survey have been carried out to generate an initial pool of items. Item reduction has been done using exploratory factor analysis and validation of measures performed through confirmatory factor analysis and structural equation modeling. A total of six separate studies have been conducted to develop and validate the retail brand experience scale. Findings A 22-item seven-dimensional retail brand experience scale is developed. The proposed scale has exhibited sound psychometric properties based on the findings from different reliability and validity tests, as well as from robust scale replications across several different samples. Findings support that retail brand experience has a significant impact on consumer intentions (word-of-mouth and pay more). Practical implications This research develops a set of retail brand experience measures that can provide retailers a way to examine the experiences evoked through retail brand-related stimuli. Originality/value This study is the first of its kind of its kind that develops and validates the measures of the retail brand experience.

scholarly journals Dark tourism: motivations and visit intentions of tourists

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Heather Lewis ◽  
Thomas Schrier ◽  
Shuangyu Xu
Keyword(s):  
Structural Equation ◽  
Learning Experience ◽  
Reliability And Validity ◽  
Model Fit ◽  
Theoretical Research ◽  
Equation Modeling ◽  
Dark Tourism ◽  
Adequate Model ◽  
Content Type ◽  
Confirmatory Factor

PurposeThe overall purpose of this study is to utilize the Theory of Planned Behavior (TPB) in combination with four dark tourism constructs (dark experience, engaging entertainment, unique learning experience, and casual interest) to gain a better understanding of behaviors and intentions of tourists who have visited or plan to visit a dark tourism location.Design/methodology/approachA total of 1,068 useable questionnaires was collected via Qualtrics Panels for analysis purposes. Confirmatory Factor Analysis (CFA) was used to verify satisfactory reliability and validity regarding the measurement of model fit. With adequate model fit, structural equation modeling was employed to determine positive and negative relationships between TPB and dark tourism constructs. In all, 11 hypotheses statements were tested within this study.FindingsResults of this study indicate that tourists are curious, interested, and intrigued by dark experiences with paranormal activity, resulting in travel choices made for themselves based on personal beliefs and preferences, with minimal outside influence from others. It was determined that dark experience was the most influential of the dark tourism constructs tested in relationship to attitudes and subjective norm.Research limitations/implicationsThe data collected for this study were collected using Qualtrics Panels with self-reporting participants. The actual destination visited by survey participants was also not factored into the results of this research study.Originality/valueThis study provides a new theoretical research model that merges TPB and dark tourism constructs and established that there is a relationship between TPB constructs and dark tourism.

Using transaction cost economics to explain open innovation in start-ups

2016 ◽  
Vol 54 (9) ◽  
pp. 2133-2156 ◽  
Author(s):  
Ching-Tang Hsieh ◽  
Hao-Chen Huang ◽  
Wei-Long Lee
Keyword(s):  
Transaction Cost ◽  
Open Innovation ◽  
Structural Equation ◽  
Transaction Cost Economics ◽  
Measurement Model ◽  
Asset Specificity ◽  
Equation Modeling ◽  
Content Type ◽  
Confirmatory Factor ◽  
Start Ups

Purpose The basic concept of transaction cost theory is that firms like to conduct transactions in a channel with lower transaction costs. Therefore, the purpose of this paper is to use the transaction cost perspective to identify which conditions cause companies to choose between outbound open innovation (hierarchy governance) and inbound open innovation (market governance). Design/methodology/approach Accordingly, transaction cost economics was used to relate the choice and implementation of open innovation using a sample of 250 electronics and information start-ups in China. Structural equation modeling was used to conduct confirmatory factor analysis to evaluate measurement model, while logistic regression analysis was used to test the hypotheses. Findings As expected, the dedicated asset specificity, human asset specificity, behavioral uncertainty, transaction frequency, and small number exchange were positively associated with outbound open innovation. Originality/value The contribution of this paper lies in explaining the role played by transaction cost economics in the process of open innovation for start-ups through empirical analysis.

Extending the knowledge on cause-related marketing (CrM) campaign with focus on skepticism

2019 ◽  
Vol 50 (2) ◽  
pp. 329-348
Author(s):  
Madhurima Deb ◽  
Vibhas Amawate
Keyword(s):  
Structural Equation ◽  
Brand Identity ◽  
Equation Modeling ◽  
Content Type ◽  
Campaign Evaluation ◽  
Cause Related Marketing ◽  
Confirmatory Factor ◽  
Patronage Intention ◽  
Hedonic Utilitarian ◽  
Practical Implications

Purpose This study aims to gain insight on evaluation of cause-related marketing (CrM) campaigns by the millennial with focus on skepticism, brand identity and patronage intention. Design/methodology/approach To attain the above objective a conceptual model was developed and tested using structural equation modeling and confirmatory factor analysis. Findings The finding suggests that sub-segments exist among millennial segments. They can be classified into hedonic, utilitarian, individualistic and collectivists. Compared to utilitarian and individualistic customers hedonic and collectivists were found to evaluate CrM campaign more favorably. Utilitarian and individualistic depict skepticism toward CrM campaign. Practical implications The in-depth knowledge gained about millennials is expected to benefit academicians and marketers alike. Academicians will be enriched by the knowledge of the micro-segments that exists among the millennial and how that had differential impact on their skepticism while evaluating CrM campaign. The marketers involved in the designing and implementation of the CrM campaign will be benefited from the in-depth knowledge of segments with lower and higher levels of skepticism. Such knowledge gained will help them develop more effective CrM campaign. Originality/value One of the contributions of the present study is that it extends the existing knowledge about millennials, particularly in the context of CrM campaign evaluation integrating it with other important variables such as skepticism, brand identity and patronage intention.

The nexus between the increasing involvement of youth in betting games and unemployment: the Nigerian perspective

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Gbemi Oladipo Olaore ◽  
Bimbo Onaolapo Adejare ◽  
Ekpenyong Ekpenyong Udofia
Keyword(s):  
Structural Equation ◽  
Family Income ◽  
Equation Model ◽  
Content Type ◽  
Global Industry ◽  
Youth Involvement ◽  
Technology Advancement ◽  
Confirmatory Factor ◽  
The Government ◽  
Practical Implications

Purpose Betting games have become a global industry worth billions of dollars providing employment to millions and contributing to the gross domestic product (GDP) of several countries. While there are debates and controversies surrounding betting games discourse, a growing body of literature shows that it has been exacerbated by growing unemployment rates. This paper aims to examine the nexus between the increasing involvement of youth in betting games and unemployment from the Nigerian perspective. Design/methodology/approach The study adopts simple random and stratified sampling techniques to select participants for the study. Three hypotheses were tested for this study and confirmatory factor analysis (CFA) and structural equation model (SEM) was used to test the hypotheses. Findings The three hypotheses tested in this study were coined from previous literature. The study established a direct link between technology advancement, promises of winning big coupled with bonuses while unemployment was not significant to youth involvement in betting games. The study also showed that playing betting games provides another source of income to the youth, who are already engaged in one form of work or another. Finally, youth involvement in betting games has created awareness regarding different sports in the world, while contributing to Nigeria’s economy. Practical implications As betting games centre as a business in Nigeria has contributed substantially and positively to unemployment in Nigeria; the Government of Nigeria are encouraged to streamline and regulate the activities of the sector such that they can contribute significantly to the country GDP and provide employment opportunities to the youths. Originality/value The research shows that the reason why betting games have a massive turnaround of youths in Nigeria is not majorly because of unemployment but as another means to a substantial financial individual/family income. Thus, Nigerian youths see betting games as an avenue to make more money. The study is the first of its kind to examine the nexus between betting games, technology and unemployment hence, its contribution to knowledge.

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