The Effects of Emotional Design on Multimedia Learning and Appreciation of Chinese Poetry

Painting, music, literature, and other art forms embody the essence of human wisdom and induce esthetic experience, among which poetry is inherently creative, because it contains a wealth of symbols, imageries, insights, and so forth. The appreciation and learning of Chinese poetry is an important part of the curriculum in secondary schools. However, studies have mainly focused on textual characters of poetry, with little literature focusing on esthetic appreciation and in-depth learning of poetry. In this vein, we ask whether emotional designs will promote the appreciation and learning of Chinese poetry. To answer this question, we explored the influence of the combination of external emotion induction (positive and neutral movie clips) and internal colorful design (chromatic and achromatic) on esthetic preference and learning of poetry. One hundred and sixty-six participants (14–15 years old) were randomly assigned to one of four conditions created by two factors (external emotion induction and internal colorful design). The results showed that the combination of external emotion induction and internal colorful design promoted positive emotions, retention, and transfer performances of learners. Furthermore, perceived difficulty of learners decreased significantly when external emotional induction and internal colorful design were both positive. Consequently, these findings indicated that emotional designs in multimedia facilitated the learning performance of middle school students in Chinese poetry, and supported the cognitive-affective theory of learning with media. This research was a preliminary exploration of emotional design in humanities.

Examining Structural Relationships among Night Tourism Experience, Lovemarks, Brand Satisfaction, and Brand Loyalty on “Cultural Heritage Night” in South Korea

The night-time economy is an important part of the urban economy and contributes significantly to modern cities’ GDP. The development of night tourism is one of the crucial means to enrich and prosper the night-time economy. Recently, as a popular topic of sustainable development, night tourism has received extensive attention. However, little attention has been paid to night tourism, especially from the emotional perspective of tourists. Furthermore, discussions on how and why tourists become interested in night tourism are still lacking. To fill the research gap, based on the theory of experience economy, we used the concept of lovemarks to explore the influence of tourists’ tourism experience and lovemarks on their brand satisfaction and brand loyalty. A self-administered questionnaire was completed by 487 tourists of “Cultural Heritage Night”, a night tourism brand in South Korea. The results indicate that tourists’ entertainment and educational experience significantly influence their lovemarks (both of brand love and respect), and esthetic experience only significantly influences brand respect. Furthermore, the influence of tourists’ lovemarks on brand satisfaction and loyalty is also validated. To retain the sustainable development of night-time economy and night tourism, local authorities and destination managers are recommended to provide night tourism brands (products) with optimal experience effects and entirely emotional and functional attributes.

The detail is more pleasant than the whole: Global and local prime affect esthetic appreciation of artworks showing whole-part ambiguity

Esthetic experience is the result of the coordination of different cognitive processes. It has been widely reported that top-down processes of orienting of attention interact with bottom-up perceptual facilitation occurring during esthetic experience of artworks. Here we use whole-part ambiguity as a tool to test the effect of global and local prime on esthetic appreciation of complex visual artworks. To this aim 139 healthy young individuals completed an esthetic judgment of Arcimboldo’s ambiguous artworks, which were preceded by a local or global prime. Their perceptual style was also assessed using a Navon task. We found that local prime significantly enhanced esthetic appreciation of ambiguous portraits. Also, we found that prime level interacted with individual’s perceptual style: participants showing local perceptual style liked less ambiguous portraits when they were preceded by global prime. Overall, the present findings shed some light on the processes involved in esthetic experience, pointing towards a pivotal role of re-direction of attention towards perceptual features of the artworks and its interaction with individual factors, such as perceptual style.

Self-Representation

Self-imaging has become a ubiquitous part of global networking and selfies have an impact on visual culture and portraiture, since they challenge the aesthetics of self-representation. The differences between a self-portrait and a selfie are not solely in the manner they are produced but also in the way they are structured, distributed and acknowledged by society. A self-portrait is not the same as a selfie; there is a difference in their origin. The definition of a selfie, given by the Oxford dictionary, is a photograph that one has taken of oneself, typically one taken with a smartphone or webcam and shared via social media. While the definition of self-portrait is “a portrait of an artist produced or created by that artist.” The aim of this paper is to describe the way self-representation has changed in relation to the media, its distribution and consumption. In this case, the speed of the information flow does not allow for a long contemplation, the seduction of the selfie lies in the attraction towards the ephemeral and overexposed, the hyper realistic version of a person. The mass reproduction of objects, images included, is the trace of modernity; it has become a global cognitive process. Nevertheless, the postmodern legacy is the rapid production and disposal of stories and meaning. The selfie has served as an attempt to answer some questions about the changes within an esthetic experience, where time is important in order to discriminate diverse layers of significance.

Investigating the Effect of Experience in an Airport on Pleasure, Satisfaction, and Airport Image: A Case Study on Incheon International Airport

This study aimed to empirically explore the effects of the experience economy of Incheon International Airport (IIA) on pleasure, satisfaction, and airport image. A survey was conducted with a total of 416 airport users at IIA, and the collected data were analyzed using a structural equation model. Among the four realms of experience, esthetic experience and escapist experience had positive effects on pleasure. In addition, pleasure had a positive effect on satisfaction and airport image, and that satisfaction had a significant effect on airport image. It is expected that the results of this study can serve as fundamental data to enhancing the satisfaction level of airport users and increasing the sustainable development of IIA.

Experience economy in ethnic cuisine: a case of Chengdu cuisine

Purpose The concept of experience economy states that customers seek experiences whether from products and services. Tourism is at the forefront of the experience economy because tourists are looking for staged experience encompassing the four realms (entertainment, educational, esthetic and escapism). The purpose of this paper is to empirically explore the effects of the experience economy on tourists’ word-of-mouth (WOM) in Chengdu cuisine through satisfaction and memory. Design/methodology/approach In total, 397 valid data were collected from the tourists who have experienced the ethnic cuisine in Chengdu. A partial least-square structural equation modeling technique was used to examine the research model. Findings The empirical results indicated that esthetic is the antecedent of the other three realms of experience economy; esthetic, educational and entertainment experiences influence satisfaction; four realms of experience economy influence memory; and satisfaction and memory ultimately influence WOM. Practical implications The findings of this study provide practical implications for operators of ethnic restaurants in designing their restaurants and menus, travel agencies in planning the tour itinerary and governments in using ethnic cuisine for destination marketing. Originality/value This study is a pioneer in studying the experience economy in the ethnic cuisine. It has identified the relationships between four dimensions of experience economy of ethnic cuisine, tourist satisfaction, memory and WOM toward ethnic cuisine in a tourist destination. It has also integrated the senses of Chinese cuisine (“sight,” “smell” and “taste”) into the measures of esthetic experience for studying experience economy in ethnic cuisine.

A dimensão estética e democrática da experiência: uma contribuição da filosofia deweyana para novas propostas educacionais

A continuidade entre experiência e conhecimento, ação e reflexão, indivíduo e sociedade são os fundamentos da concepção de educação na filosofia deweyana que trazem sentido para este nosso questionamento da prática pedagógica e suas relações com a arte. Analisar a educação como reconstrução contínua da experiência e pensar nos pressupostos do hábito inteligente e cooperativo de julgamento nos faz compreender melhor a função democratizante que a perspectiva deweyana traz às propostas educativas. A reflexão sobre as qualidades educativas da experiência estética nos possibilita ainda, no viés desta filosofia, compreender as necessidades e condições essenciais sobre as quais devem ser desenvolvidas essas propostas. Palavras-chave: experiência estética; educação democrática; reconstrução da experiência; participação social. Abstract Continuity between experience and knowledge, action and reflection, individual and society are the key elements of the education conception according to Dewey’s philosophy, which brings meaning to our questioning on pedagogical practices and their relationships with art. Analyzing education as the continuous reconstruction of experience and thinking on the premises of intelligent and cooperative habit for judging lead to a better understanding of the democratizing role, which are brought to educational proposals by Dewey’s perspective. Reflection on the educational qualities of esthetic experience allows, as an additional consequence of this philosophy, the understanding of the needs and essential conditions for the proper development of such proposals. Keywords: esthetic experience; democratic education; experience reconstruction; social participation.