scholarly journals Quantifying the effects of online review content structures on hotel review helpfulness

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Wenjie Fan ◽  
Yong Liu ◽  
Hongxiu Li ◽  
Virpi Kristiina Tuunainen ◽  
Yanqing Lin

PurposeDrawing on attribution theory, the current paper aims to examine the effects of review content structures on online review helpfulness, focusing on three pertinent variables: review sidedness, information factuality, and emotional intensity at the beginning of a review. Moreover, the moderating roles of reviewer reputation and review sentiment are investigated.Design/methodology/approachThe review sentiment of 144,982 online hotel reviews was computed at the sentence level by considering the presence of adverbs and negative terms. Then, the authors quantified the impact of variables that were pertinent to review content structures on online review helpfulness in terms of review sidedness, information factuality and emotional intensity at the beginning of a review. Zero-inflated negative binomial regression was employed to test the model.FindingsThe results reveal that review sidedness negatively affects online review helpfulness, and reviewer reputation moderates this effect. Information factuality positively affects online review helpfulness, and positive sentiment moderates this impact. A review that begins with a highly emotional statement is more likely to be perceived as less helpful.Originality/valueUsing attribution theory as a theoretical lens, this study contributes to the online customer review literature by investigating the impact of review content structures on online review helpfulness and by demonstrating the important moderating effects of reviewer reputation and review sentiment. The findings can help practitioners develop effective review appraisal mechanisms and guide consumers in producing helpful reviews.

2019 ◽  
Vol 119 (8) ◽  
pp. 1565-1580 ◽  
Author(s):  
Shuiqing Yang ◽  
Yusheng Zhou ◽  
Jianrong Yao ◽  
Yuangao Chen ◽  
June Wei

Purpose As retailers have increasingly embraced an omnichannel retailing strategy, explaining and predicting the helpfulness of online review should consider both online-based and offline-based reviews. The paper aims to discuss this issue. Design/methodology/approach Based on the signaling theory, this study intends to examine the impacts of review-related and reviewer-related signals on review helpfulness in the context of omnichannel retailing. The proposed research model and corresponding hypotheses were tested by using negative binomial regression. Findings The results shown that both review-related (review rating and review sentiment strength) and reviewer-related (reviewer real name and reviewer expertise) signals positively affect review helpfulness. Contrary to the authors’ expectations, review length negatively affects review helpfulness. Specifically, when the review submitted from an omnichannel retailer’s offline channel, the positive impacts of reviewer real name on review helpfulness will be stronger, and the positive impacts of reviewer expertise on review helpfulness will be weaker. Originality/value Unlike many previous studies tend to explore the antecedents of review helpfulness in a single-channel setting, the study examined the factors that affect review helpfulness in an omnichannel retailing context.


2017 ◽  
Vol 43 (12) ◽  
pp. 1348-1357
Author(s):  
Marcus T. Allen ◽  
Carol A. Sweeney

Purpose The increasing use of non-tenure employment contracting as a cost savings and/or management flexibility increasing mechanism in colleges and universities raises concerns about the impact of this strategy on other aspects of the higher education system. The purpose of this paper is to document reduced research productivity at a university that uses rolling contracts in comparison to research productivity at another university in the same state university system in the USA that uses tenure track contracting. Design/methodology/approach Negative binomial regression analysis allows investigation of the primary variable of interest (appointment type) while controlling for other factors that may also affect research productivity. Findings The findings suggest that non-tenure track employment contracting may have other long-term implications for institutions of higher education that warrant consideration. Originality/value No prior study has investigated the topic of comparative research productivity in business schools using this methodology or data source.


2019 ◽  
Vol 40 (5) ◽  
pp. 624-646
Author(s):  
Heidi Paesen ◽  
Kristel Wouters ◽  
Jeroen Maesschalck

Purpose Leadership is considered to be a crucial situational factor in predicting and explaining employee deviance. The purpose of this paper therefore is to investigate the relationship between servant leadership on the one hand and employee deviance on the other. While previous studies on the impact of servant leadership on employee deviance typically aggregated all its dimensions into a single scale, this study also explores the impact of the various dimensions of servant leadership separately. Design/methodology/approach Data were collected via an online survey in two ministries of the Belgian Federal Government (n=3,445). The analyses were conducted using confirmatory factor analysis and multiple linear and negative binomial regression analysis. Findings The empirical results suggest that the generic servant leadership scale has the expected negative, protective effect on both self-reported and observer-reported employee deviance. As for the dimensions, the authors found that only the “putting subordinates first” dimension had a significant negative, protective effect on both self-reported and observer-reported employee deviance. The dimensions “behaving ethically” and “emotional healing” negatively impacted only observer-reported employee deviance and the dimension “creating value for society” negatively impacted only self-reported employee deviance. Surprisingly, the dimension “empowering” had a significant positive, strengthening effect on both self-reported and observer-reported employee deviance. Originality/value While most research assesses servant leadership’s impact on desirable behaviour, this study is about its impact on employee deviance. Also unlike most previous research, this study looks not only at the overall effect of servant leadership, but also at the impact of the various dimensions of servant leadership separately.


Author(s):  
Francesco Capone ◽  
Niccolò Innocenti

Purpose The purpose of this paper is to investigate the relational dynamics for innovation and, in particular, the impact of the openness of innovation process on the innovation capacity of organisations in restricted geographical contexts. Design/methodology/approach Through a negative binomial regression, the work analyses how the characteristics of the openness of the organisation’s innovation process in the period 2004-2010 influence the firm’s patent productivity in the following period (2011-2016). Findings The breadth of the open innovation (OI) process, here measured by the number of external network ties that an organisation realises for the realisation of its patents, has a positive effect on patent productivity. The depth of the openness, that is, the intensity of external network ties, has an equally positive influence on the innovative performance. However, after a tipping point, the patent productivity tends to decrease, underlining the costs and problems of OI practices. Research limitations/implications This study considers only patent collaborations in the city of Florence. Therefore, it focusses on codified innovations and on a single territorial case study. Practical implications The results underline the importance of the adoption of OI practices in restricted geographical contexts (such as cities, clusters or industrial districts) but with several limitations. Only collaborating more with others does not foster the organisation’s invention productivity, but different types of evidence are found here. Originality/value An original database has been created, containing all the information on patents realised in the area of Florence from 2004 until 2016, and a social networks analysis was applied to identify the local innovation networks.


2019 ◽  
Vol 44 (1) ◽  
pp. 90-113 ◽  
Author(s):  
Ming-Yi Chen ◽  
Ching-I Teng ◽  
Kuo-Wei Chiou

Purpose Online reviews are increasingly available for a wide range of products and services in e-commerce. Most consumers rely heavily on online reviews when making purchase decisions, so an important topic is that of understanding what makes some online reviews helpful in the eyes of consumers. Researchers have demonstrated the benefits of the presence of customer reviews to an online retailer, however, few studies have investigated how images in review content and the facial expressions of reviewers’ avatars influence the judgment of online review helpfulness. This study draws on self-construal theory, attribution theory and affect-as-information theory to empirically test a model of the interaction effects of images in review content and the facial expressions of reviewers’ avatars on online review helpfulness. Furthermore, the purpose of this paper is to identify an underlying mechanism of causal attribution toward store performance on the above effects. Design/methodology/approach This study conducted two online experiments. Study 1 is a 2 (images in review content: one person with a product vs a group of people with a product) ×2 (facial expression of the reviewer’s avatar: happy vs angry) between-subjects design. Study 2 is a 3 (image: product alone vs one person with a product vs a group of people with a product) ×2 (facial expression of the reviewer’s avatar: happy vs angry) ×3 (valence of the review: positive vs negative vs neutral) between-subjects design. Findings The results indicate that when consumers were exposed to a happy-looking avatar, they were likely to express higher perceptions of online review helpfulness in response to an image showing a group of people in a restaurant than they would for an image of one person in the same situation. In contrast, when consumers were exposed to an angry-looking avatar, their perceptions of online review helpfulness did not differ in response to images of either a group of people or of one person. Furthermore, cause attribution toward store performance mediated the interaction between images in content of reviews and the facial expression of a reviewer’s avatar on the perceptions of online review helpfulness. Practical implications The authors provide insights into how to develop guidelines on how online reviews should be written so that readers perceive them to be helpful, and how to design effective reward mechanisms for customer feedback. Originality/value Compared with previous studies, this study provides further contributions in three ways. First, it contributes to the literature on review content by showing which images in reviews are deemed to be helpful. Second, it extends previous findings from the literature relating to online peer reviews by demonstrating the importance of facial expressions in reviewers’ avatars (i.e. happy vs angry) when explaining helpfulness, rather than the strength of purchase intent. Third, this study contributes by further highlighting a novel mechanism which shows that a causal attribution toward store performance motivates the perceptions of online review helpfulness.


2019 ◽  
Vol 121 (3) ◽  
pp. 711-724 ◽  
Author(s):  
Adriano Profeta ◽  
Ulrich Hamm

Purpose The purpose of this paper is to analyse if German consumers are willing-to-pay a price premium for local food produced with local feed. The study provides insights into reasons explaining consumer preferences for animal products produced with local feed. Design/methodology/approach Computer self-assisted personal interviews (CASI) with 1,602 German consumers were conducted. To calculate the price premium for local feed, consumers were asked about their willingness-to-pay (WTP) for local feed. The respondents had to indicate their WTP for the local feed share levels 75, 90 and 100 per cent for pork cutlets, beef steaks, eggs and milk. To measure the impact of consumers’ attitudes and sociodemographic background on the WTP, a zero-inflated negative binomial regression model (ZINB) was calculated. Findings The study reveals that there is a high WTP for animal products produced with local feed. Furthermore, it delivers interesting insights into the WTP for different shares of local feed. Increasing WTPs for a 75, 90 and 100 per cent local feed origin could be found. The logit model in the zero-inflated regression showed that the buying frequency of organic foods exerted a particularly significant impact on one’s belonging to the group which has, in general, no additional WTP for locally produced feed. Originality/value Consumers’ perception of the supply chain of local products is virtually unexplored. This is one of the first papers that take this topic into account.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nadia Hanif ◽  
Jianfeng Wu ◽  
Ahmad Bilal Babar

Purpose The primary purpose of this study is to explore the impact of acquired ownership in Chinese target firm on the innovation performance of developed economies (DE) acquiring firms. Furthermore, the study aims to empirically investigate the moderating influence of institutional distance between two parties’ home countries. Design/methodology/approach For the empirical investigation of the hypotheses, the authors identified cross-border technological acquisitions from the Securities Data Company between 1995 and 2015. A hierarchical negative binomial regression technique was used to analyze 177 technological acquisitions completed by DE acquiring firms in China. Findings Analysis of technological acquisition deals confirmed that acquired ownership undertaken in the Chinese target firms increases the DE acquiring firms’ post-acquisition innovation performance. The authors found that DE acquiring firms underperform in innovation in institutionally distant host countries. Originality/value This study contributes to the international business literature by explaining the importance of acquired ownership undertaken in the Chinese target firms for the DE acquiring firm’s innovation performance. Second, institutional theory defines how institutional uncertainty in terms of distance modifies the positive impact of acquired ownership on acquiring firm’s innovation performance.


Author(s):  
Nourhene BenYoussef ◽  
Mohamed Drira

Purpose Prior research has examined the impact of corporate governance mechanisms, including external auditing, on accounting restatements likelihood. However, little is known about auditor’s monitoring role in restatement disclosure practices. The purpose of this study is to address this gap by investigating the impact of auditor’s oversight on the timeliness of accounting restatement disclosures as measured by the length of the restatement dark period. Design/methodology/approach The study examines panel data from a sample of restating publicly traded US firms. Negative binomial regression is used to analyze the data because the dependent variable is a count variable and is over-dispersed. Findings The main study’s results indicate that longer auditor tenure and non-audit services provision improve restatement disclosure timeliness. Conversely, companies whose auditors exerted abnormally high levels of audit effort have longer restatement dark periods. Originality/value This study is the first archival research that focuses on auditor’s monitoring role and its impact on the timeliness of restatement disclosures. By doing so, this study contributes to the auditing academic research, professional practice and regulation by providing empirical evidence on an exasperating issue for all participants in the financial markets. In addition, it provides a better understanding of auditor’s monitoring role in the accounting restatement process and offers insights to policymakers, practitioners and investors interested in corporate financial transparency and corporate governance.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Wooseok Kwon ◽  
Minwoo Lee ◽  
Ki-Joon Back ◽  
Kyung Young Lee

Purpose This study aims to uncover how heuristic information cues (HIC) and systematic information cues (SIC) of online reviews influence review helpfulness and examine a moderating role of social influence in the process of assessing review helpfulness. In particular, this study conceptualizes a theoretical framework based on dual-process and social influence theory (SIT) and empirically tests the proposed hypotheses by analyzing a broad set of actual customer review data. Design/methodology/approach For 4,177,377 online reviews posted on Yelp.com from 2004 to 2018, this study used data mining and text analysis to extract independent variables. Zero-inflated negative binomial regression analysis was conducted to test the hypothesized model. Findings The present study demonstrates that both HIC and SIC have a significant relationship with review helpfulness. Normative social influence cue (NSIC) strengthened the relationship between HIC and review helpfulness. However, the moderating effect of NSIC was not valid in the relationship between SIC and review helpfulness. Originality/value This study contributes to the extant research on review helpfulness by providing a conceptual framework underpinned by dual-process theory and SIT. The study not only identifies determinants of review helpfulness but also reveals how social influences can impact individuals’ judgment on review helpfulness. By offering a state-of-the-art analysis with a vast amount of online reviews, this study contributes to the methodological improvement of further empirical research.


2016 ◽  
Vol 40 (3) ◽  
pp. 316-332 ◽  
Author(s):  
Ming-Yi Chen

Purpose – Online reviews are increasingly available for a wide range of products and services. Several studies have demonstrated the benefits of the presence of customer reviews to an online retailer, but the issue of what makes online reviews helpful to a consumer in the process of making a purchase decision remains uninvestigated. The paper aims to discuss this issue. Design/methodology/approach – Given the strategic potential of online reviews, this study drew on past research to develop a conceptual understanding of the components of helpfulness and to further empirically test the model using actual online review data from iPeen.com in Taiwan. A content analysis of 989 reviews across four products identified the interplay effects of review sidedness, reviewer’s expertise, and product type on the helpfulness of an online review. Findings – For search goods, consumers consider two-sided reviews to be more helpful than one-sided reviews when the reviewers are experts in writing such articles, whereas they consider two-sided reviews to be equally helpful as one-sided reviews when the reviewers are novices. Conversely, for experience goods, consumers consider one-sided reviews to be more helpful than two-sided reviews when the reviewers are experts in writing review articles, but they consider one-sided reviews to be equally helpful as two-sided reviews when the reviewers are novices. Practical implications – With an understanding of how review sidedness affects online review helpfulness, online retailers could establish the policy for promoting the helpfulness of reviews more effectively. Originality/value – This research yields at least three important contributions: first, it contributes to the message sidedness literature by showing which arguments (one- or two-sided) are deemed to be helpful; second, it contributes to the online peer review literature by demonstrating the importance of considering product type and heuristic cues (i.e. the reviewer’s expertise) when explaining helpfulness; and third, the results in this research demonstrate that people are drawn to dual-processing; that is, the judgment of online review helpfulness is determined by heuristic cues (e.g. the status of the reviewer) and systematic processing (e.g. review content).


Sign in / Sign up

Export Citation Format

Share Document