IoT adoption in agriculture: the role of trust, perceived value and risk

2018 ◽  
Vol 33 (6) ◽  
pp. 804-821 ◽  
Author(s):  
Priyanka Jayashankar ◽  
Sree Nilakanta ◽  
Wesley J. Johnston ◽  
Pushpinder Gill ◽  
Reed Burres
Keyword(s):  
Technology Acceptance ◽  
Perceived Risk ◽  
Perceived Value ◽  
Epistemic Value ◽  
Data Handling ◽  
Service Dominant Logic ◽  
Content Type ◽  
B2b Marketing ◽  
Dominant Logic ◽  
Research Findings

PurposeThis paper aims to study the antecedents of Internet of Things (IoT) adoption among farmers and determine how trust in the technology influences its adoption when mediated by perceived value and risk. Through the conceptualization of trust and perceived risk, the authors factor in farmers’ perceptions of agricultural technology providers and discuss different forms of perceived value, spanning economic, green and epistemic value.Design/methodology/approachThis paper develops a distinctive research design, drawing on elements of the value-based adoption and technology acceptance models. By linking different elements of perceived value with IoT technology, the authors also apply the service-dominant logic to this study. They study how trust affects perceived value and risk and then determine how perceived value and risk, in turn, affect IoT adoption. The authors test the hypotheses by developing a structural equation model to analyze the results of a survey, wherein 492 farmers from Iowa, the USA, participated.FindingsThe results show a positive relationship between trust and perceived value and a negative relationship between trust and perceived risk. Perceived value had a positive impact on IoT adoption, whereas perceived risk had a negative impact on IoT adoption.Practical implicationsThe research findings on trust and perceived value and risk are timely and relevant for business-to-business (B2B) marketing practitioners and agricultural stakeholders, especially in an era where farmers are expressing growing concerns about data handling risk posed by IoT technology adoption.Originality/valueThe research findings signal a transition in focus from the goods-dominant logic to the service-dominant logic in agriculture, whereby farmers are drawn to IoT technology because of perceived economic, green and epistemic value and as a result, can differentiate themselves on how well they deploy operant resources. This paper not only provides a unique conceptualization of perceived value but also pave the way for a richer conceptualization of IoT core functions that enable farmers to fulfill green and epistemic goals. This is the first B2B marketing paper discussing the antecedents of IoT adoption in agriculture, such as farmers’ perceptions of both monetary and non-monetary forms of value and perceived data handling risk.

scholarly journals The antecedents of Muslim customers’ intention to invest in an Islamic bank’s term deposits: evidence from a Muslim majority country

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sri Rahayu Hijrah Hati ◽  
Sigit Sulistiyo Wibowo ◽  
Anya Safira
Keyword(s):  
Perceived Risk ◽  
Online Survey ◽  
Perceived Value ◽  
Perceived Quality ◽  
Equation Modeling ◽  
Product Knowledge ◽  
Islamic Banks ◽  
Content Type ◽  
Islamic Bank

Purpose The purpose of this study is to examine the impacts of product knowledge, perceived quality, perceived risk and perceived value on customers’ intention to invest in Islamic Banks. This study specifically examines an Islamic bank’s term deposits. Design/methodology/approach Structural equation modeling was used to analyze the data collected from 217 customers of an Islamic bank in Indonesia using an online survey. Findings This study highlights the central and dual roles of perceived risk as both the independent and the intervening variable that mediates the relationship between product knowledge and Muslim customer intention to invest in an Islamic bank’s term deposits. Research limitations/implications This study only investigates term deposits as one type of investment in Islamic banks. This study contributes to the literature by examining the role of product knowledge, perceived quality, perceived risk and perceived value on Muslim customer intention to invest in Islamic term deposits. Practical implications The results of this study highlight the requirement for Islamic banks to educate customers to improve the depositors’ product knowledge because Muslim customers’ risk and value perception and intention are strongly influenced by product knowledge. Originality/value The investigation of perceived risk is particularly relevant for Islamic financial products because of the inherent nature of risk sharing in Islamic finance. This study investigates the role of product knowledge in influencing the Muslim customers’ perception of risk, quality, value and their intention to invest in Islamic bank term deposits. Ideally, the profit loss sharing concept (PLS) should be applied; however, in this context, revenue sharing is applied because of Indonesia’s central bank regulation.

Project-based learning in human–computer interaction: a service‐dominant logic approach

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Amela Karahasanović ◽  
Alma Leora Culén
Keyword(s):  
Human Computer Interaction ◽  
Real Life ◽  
Project Based Learning ◽  
Service Dominant Logic ◽  
Teaching Innovation ◽  
Content Type ◽  
Research Education ◽  
Dominant Logic ◽  
Service Ecosystem ◽  
Computer Interaction

Purpose This study aims to propose a service-dominant logic (S-DL)-informed framework for teaching innovation in the context of human–computer interaction (HCI) education involving large industrial projects. Design/methodology/approach This study combines S-DL from the field of marketing with experiential and constructivist learning to enable value co-creation as the primary method of connecting diverse actors within the service ecology. The approach aligns with the current conceptualization of central university activities as a triad of research, education and innovation. Findings The teaching framework based on the S-DL enabled ongoing improvements to the course (a project-based, bachelor’s-level HCI course in the computer science department), easier management of stakeholders and learning experiences through students’ participation in real-life projects. The framework also helped to provide an understanding of how value co-creation works and brought a new dimension to HCI education. Practical implications The proposed framework and the authors’ experience described herein, along with examples of projects, can be helpful to educators designing and improving project-based HCI courses. It can also be useful for partner companies and organizations to realize the potential benefits of collaboration with universities. Decision-makers in industry and academia can benefit from these findings when discussing approaches to addressing sustainability issues. Originality/value While HCI has successfully contributed to innovation, HCI education has made only moderate efforts to include innovation as part of the curriculum. The proposed framework considers multiple service ecosystem actors and covers a broader set of co-created values for the involved partners and society than just learning benefits.

Accounting at your service: university survival recovery and revolution from COVID-19

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Frederick Ng
Keyword(s):  
Intellectual Capital ◽  
Capital Investment ◽  
Business Models ◽  
Recovery Phase ◽  
Crisis Response ◽  
Regulatory Environment ◽  
Service Dominant Logic ◽  
Content Type ◽  
Dominant Logic ◽  
Stakeholder Alignment

Purpose The purpose of this paper is to discuss the roles of accounting for university survival, recovery and revolution from the COVID-19 pandemic. It constructively critiques the use of compliance and cost-centric accounting to inform crisis response and proposes roles for accounting to better serve decision-making in a crisis. Design/methodology/approach This paper discusses limitations about how accounting information was used in a university’s response to the COVID-19 pandemic. This paper describes potential roles for accounting across crisis phases. These proposals recognise requirements arising from the university’s regulatory environment and apply concepts from intellectual capital accounting and service-dominant logic. Findings This paper proposes that in the survival phase, accounting can mitigate rash responses by clarifying the crisis’s impact and stakeholder alignment. In the recovery phase, accounting can inform resourcing decisions by balancing signals from accounting about staff expense and capital investment. In the revolution phase, accounting helps develop the business models needed to adapt to changing student needs, hybrid teaching delivery and importance of intellectual capital. Research limitations/implications The case study discusses the early stages of a university’s response to the COVID-19 pandemic. It does not provide a comprehensive analysis of success or failure of accounting in a crisis. The case raises directions for accounting to clarify the ambiguities in objectives and cause-and-effect relationships from the pandemic. Practical implications This paper proposes actions for accounting to support the survival, recovery and revolution of the university sector from the pandemic. The actions cover stakeholder engagement, university sector governance and strategic planning. Originality/value This paper proposes a lifecycle of accounting roles at different stages of the COVID-19 response that reflects requirements from the university’s regulatory environment and draws on intellectual capital and service-dominant logic literature.

Nilai Cipta–sama Sistem Pengurusan Pembelajaran Awal

2012 ◽  
Vol 60 (1) ◽  
Author(s):  
Mohamed Nazul Ismail ◽  
Yazrina Yahya ◽  
Muriati Mukhtar
Keyword(s):  
Management System ◽  
Learning Management System ◽  
Generic Model ◽  
Data Sampling ◽  
Service Dominant Logic ◽  
Critical Feature ◽  
Dominant Logic ◽  
Lecture Notes ◽  
Research Findings ◽  
Learning Management

The purpose of this study is to identify the value co-creation of a Learning Management System. Data were collected through a Laddering Technique based on Means-End Chain Theory, Service Dominant Logic and Rokeach Value List (1973). Value co-creation elements are important to identify the critical feature during the design process of the Learning Management System. A number of 30 respondents were selected using purposive data sampling technique. This is a case study based on Sistem Pengurusan Pengajaran dan Pembelajaran Interaktif, UKM (SPIN). Research findings listed six value co-creation elements consists of self directed, capability, intellectual, ambitious (hardworking), responsibility and helpful. The findings were shown in an implication matrix and Value Hierarchy Map (VHM). Significant of the study is to help identify co-creation value based on critical features such as Lecture Notes, Annoucement and Course Profile. These critical features are able to provide great impact on the success of a Learning Management System. The research findings could be developed into a generic model of value co-creation model. Keywords: Laddering technique; learning management system; value co-creation; means-end theory;servic dominant logic Kajian ini bertujuan untuk mengenal pasti nilai cipta-sama dari sebuah sistem pengurusan pembelajaran. Data diperoleh melalui Teknik Laddering berlandaskan Teori Means-End, Service Dominant Logic dan Senarai Nilai Rokeach(1973). Elemen nilai cipta-sama ini penting dalam mengenal pasti fitur kritikal semasa proses mereka bentuk sistem pengurusan pembelajaran yang berjaya. Seramai 30 orang responden dipilih melalui teknik persampelan bertujuan. Reka bentuk kajian ini berasaskan kajian kes dengan menjadikan Sistem Pengurusan Pengajaran dan Pembelajaran Interaktif, UKM (SPIN) sebagai medium kajian. Dapatan kajian ini menyenaraikan 6 elemen nilai cipta-sama iaitu kawalan kendiri, berkebolehan, intelektual, cita-cita (kesungguhan), tanggungjawab dan saling bantu. Hasil kajian ini dipaparkan dalam bentuk matrik implikasi dan Rajah Hirarki Nilai (RHN). Sumbangan daripada kajian ini dapat membantu mengenal pasti elemen nilai cipta-sama yang diwakili oleh fitur kritikal seperti Lecture Notes, Annoucement dan Course Profile. Fitur kritikal ini berupaya memberi impak besar terhadap kejayaan sesebuah sistem pengurusan pembelajaran. Hasil kajian ini penting untuk dikembangkan sehingga terbina model generik berasaskan nilai cipta-sama. Kata kunci: Teknik laddering; sistem pengurusan pembelajaran; nilai cipta-sama; teori means-end; service dominant logic

Studying customers’ resource integration by service employees in interactional value co-creation

2016 ◽  
Vol 30 (2) ◽  
pp. 152-164 ◽  
Author(s):  
Loïc Plé
Keyword(s):  
Conceptual Framework ◽  
Design Methodology ◽  
Customer Participation ◽  
Resource Integration ◽  
Service Dominant Logic ◽  
Content Type ◽  
Service Employees ◽  
Dominant Logic ◽  
Managerial Implications ◽  
Practical Implications

Purpose Noting that resource integration is a pivotal dimension of value co-creation in Service-Dominant logic, this paper aims to explore how service employees engaged in co-creation processes with customers integrate the latter’s resources. Design/methodology/approach To address the limitations of previous research on customer resources and their integration by service employees, this study turns to the concept of customer participation to identify the nature of customers’ resources. A conceptual framework of their integration by service employees underpins nine key propositions. This foundation leads to the development of theoretical contributions, managerial implications and avenues for research. Findings Customers can use 12 types of resources in value co-creation. Contrasting with earlier findings, the conceptual framework reveals that service employees may not only integrate these customers’ resources but also either misintegrate or not integrate them. Non-integration and misintegration may be intentional or accidental. Accordingly, value co-creation or co-destruction may result from interactions. Research limitations/implications This conceptual and exploratory text requires complementary theoretical and empirical investigations. It also does not adopt an ecosystems view of co-creation. Practical implications Knowing the different steps of resource integration and what influences them should increase the chances of value co-creation and limit the risks of value co-destruction. Originality/value Scant research has examined the nature of customer resources and how service employees integrate them. This paper also is the first to distinguish among resource integration, misintegration and non-integration.

Co-creation and higher order customer engagement in hospitality and tourism services

2016 ◽  
Vol 28 (2) ◽  
pp. 222-245 ◽  
Author(s):  
Prakash K. Chathoth ◽  
Gerardo R. Ungson ◽  
Robert J. Harrington ◽  
Eric S.W. Chan
Keyword(s):  
Value Creation ◽  
Higher Order ◽  
Customer Engagement ◽  
Service Dominant Logic ◽  
Content Type ◽  
Dominant Logic ◽  
Ex Post ◽  
Ex Ante ◽  
Experiential Value

Purpose – This paper aims to present a review of the literature associated with co-creation and higher-order customer engagement concepts and poses critical questions related to the current state of research. Additionally, the paper presents a framework for customer engagement and co-creation with relevance to hospitality transactions. Design/methodology/approach – Earlier research on co-production, co-creation, consumer engagement and service-dominant logic are discussed and synthesized. Based on this synthesis, links and contrasts of these varying research streams are presented providing an articulation of key characteristics of each and how these might be applied within a hospitality context. Findings – Modalities in service transactions vary among traditional production, co-production and co-creation based on changes in attitudes, enabling technologies and the logic or ideology supporting the change. Transaction characteristics vary among manufacturing, quasi-manufacturing and services based on several key categories including differences in boundary conditions, enablers, success requirements, sustainability requirements, the dominant logic used and key barriers/vulnerabilities. When creating experiential value for consumers, firms should consider several aspects ex-ante, in-situ and ex-post of the change and during the change process. Research limitations/implications – Firms need to move toward higher-order customer engagement using co-creative modalities to enhance value creation. Current practices in the hotel industry may not in their entirety support this notion. Ex-ante, in-situ and ex-post considerations for creating experiential value need to be used as part of a checklist of questions for firms to pose in order to move toward managing customer experiences using the service-dominant logic as part of the firm’s orientation toward its market. This would give it the required thrust to create superior engagement platforms that use co-creative modalities while addressing the barriers to higher-order customer engagement as identified in the literature. Originality/value – The hospitality and tourism literature on co-creation and higher-order customer engagement is still in its infancy. A synthesis of these early studies provides support for the need for future research on co-creation that more clearly articulates the modality firms could use to move toward co-creation. This paper develops a dynamic framework using characteristics of co-creation that integrate the various stages of value creation (i.e. input, throughput and output).

Senior consumers and risk/benefit trade-off in functional foods

2017 ◽  
Vol 119 (6) ◽  
pp. 1232-1246 ◽  
Author(s):  
Aina Ravoniarison
Keyword(s):  
Perceived Risk ◽  
Functional Foods ◽  
Perceived Value ◽  
Repurchase Intention ◽  
Significant Discrepancy ◽  
Trade Off ◽  
Content Type ◽  
Personal Variables ◽  
Practical Implications ◽  
Insight Into

Purpose The purpose of this paper is to examine how French senior consumers deal with duality between perceived risk and perceived value associated with functional foods (FFs) and to analyze whether the risk-value trade-off may help to derive different consumer profiles. Design/methodology/approach Data were collected from 220 senior consumers (50-70). A two-step clustering analysis was carried out on factor scores of perceived value and perceived risk. Discriminant analysis was then employed to verify the classification reliability, and analysis of variance was performed to profile the clusters on the basis of additional variables. Findings Four distinctive profiles of FF senior consumers were identified. Significant differences were found to be attributed to personality traits. Interestingly, the “Trustful enthusiasts” and the “Ambivalents” consumers do not differ in their repurchase intention, despite a significant discrepancy in risk perception. Practical implications The study is an opportunity to offer a segmentation of this attractive growing target of health-enhancing products. The typology can help the practitioners to find out a new valuable scope of messages to better communicate to elderly market. Originality/value The research seeks to contribute to the existing knowledge on seniors’ nutrition-related behavior, by proposing a segmentation still lacking in research works. Since FF perceived value appears to be multidimensional and not only utilitarian, the study provides a new insight into the experiential approach of health-enhancing eating. Also, it shows how the differences between FF consumers could be attributed to certain personal variables.

A character social network relationship map tool to facilitate digital humanities research

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Chih-Ming Chen ◽  
Chung Chang ◽  
Yung-Ting Chen
Keyword(s):  
Social Network ◽  
Technology Acceptance ◽  
Real Time ◽  
Digital Humanities ◽  
Control Group ◽  
Content Type ◽  
Interaction Interface ◽  
Research Findings ◽  
System Effectiveness ◽  
Ancient Texts

PurposeDigital humanities aim to use a digital-based revolutionary new way to carry out enhanced forms of humanities research more effectively and efficiently. This study develops a character social network relationship map tool (CSNRMT) that can semi-automatically assist digital humanists through human-computer interaction to more efficiently and accurately explore the character social network relationships from Chinese ancient texts for useful research findings.Design/methodology/approachWith a counterbalanced design, semi-structured in-depth interview, and lag sequential analysis, a total of 21 research subjects participated in an experiment to examine the system effectiveness and technology acceptance of adopting the ancient book digital humanities research platform with and without the CSNRMT to interpret the characters and character social network relationships.FindingsThe experimental results reveal that the experimental group with the CSNRMT support appears higher system effectiveness on the interpretation of characters and character social network relationships than the control group without the CSNRMT, but does not achieve a statistically significant difference. Encouragingly, the experimental group with the CSNRMT support presents remarkably higher technology acceptance than the control group without the CSNRMT. Furthermore, use behaviors analyzed by lag sequential analysis reveal that the CSNRMT could assist digital humanists in the interpretation of character social network relationships. The results of the interview present positive opinions on the integration of system interface, smoothness of operation, and external search function.Research limitations/implicationsCurrently, the system effectiveness of exploring the character social network relationships from texts for useful research findings by using the CSNRMT developed in this study will be significantly affected by the accuracy of recognizing character names and character social network relationships from Chinese ancient texts. The developed CSNRMT will be more practical when the offered information about character names and character social network relationships is more accurate and broad.Practical implicationsThis study develops an ancient book digital humanities research platform with an emerging CSNRMT that provides an easy-to-use real-time interaction interface to semi-automatically support digital humanists to perform digital humanities research with the need of exploring character social network relationships.Originality/valueAt present, a real-time social network analysis tool to provide a friendly interaction interface and effectively assist digital humanists in the digital humanities research with character social networks analysis is still lacked. This study thus presents the CSNRMT that can semi-automatically identify character names from Chinese ancient texts and provide an easy-to-use real-time interaction interface for supporting digital humanities research so that digital humanists could more efficiently and accurately establish character social network relationships from the analyzed texts to explore complicated character social networks relationship and find out useful research findings.

Post-purchase behaviour from customer perceived value of mobile payment services

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ming-Hsiung Hsiao
Keyword(s):  
Perceived Risk ◽  
Perceived Value ◽  
Behavioural Intention ◽  
Mobile Payment ◽  
Research Model ◽  
Data Set ◽  
Content Type ◽  
Utilitarian Value ◽  
The Difference ◽  
Post Purchase

Purpose Mobile payment (MP), near field communication-based particularly, has become one of the future payment tools. This study aims to indicate the difference between consumer users and non-users by examining the effect of MP users’ perceived value on their satisfaction and on MP non-users behavioural intention. Once those MP users’ have achieved satisfaction, the study then investig ates how consumers bring about the need recognition and are more desirable to buy more products. Design/methodology/approach This study develops a research model, which examines the effect of consumer perceived value, including utilitarian value, technicality and perceived risk, on MP users’ satisfaction and MP non-users behavioural intention. In methodology, it adopts structural equation modelling to verify the proposed research model for empirical studies. The data set consists of 161 MP users and 277 non-users of consumers. Findings The findings show that consumers, both MP users and non-users included, are encouraged to improve utilitarian value if they are favourable to adopt MP services. Relatively, female users emphasize more on perceived risk, whilst male users emphasize more on technicality. Moreover, MP non-users and female users still have much concern about perceived risk such that they are inclined to avoid adopting MP services. Originality/value Past research has examined the adoption of MP services from the perspective of consumers with a focus on the perceived value, satisfaction and behavioural intention. However, only limited research examined the post-purchase evaluation of MP users. The study fills this gap by clarifying the difference between consumer users and non-users in the effect of MP users’ perceived value on their satisfaction and on their non-users behavioural intention.

Construction and empirical research on acceptance model of service robots applied in hotel industry

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Lina Zhong ◽  
Xiaoya Zhang ◽  
Jia Rong ◽  
Hing Kai Chan ◽  
Jinyu Xiao ◽  
...  
Keyword(s):  
Factor Analysis ◽  
Technology Acceptance ◽  
Empirical Research ◽  
Hotel Industry ◽  
Perceived Value ◽  
Service Robots ◽  
Content Type ◽  
Hotel Service ◽  
Acceptance Model ◽  
Robot Selection

PurposeRobots, as the crystallization of new artificial intelligence, are being applied in various fields, especially the hotel industry. They are seizing the opportunities, using technology to improve the overall quality and comprehensive competitiveness. However, they also cause many problems due to practical limitations. The purpose of this paper is to study customers' recognition and acceptance of hotel service robots to guide the successful promotion of this technology.Design/methodology/approachThis paper proposed a comprehensive model based on the theory of planned behavior, the technology acceptance model and then the perceived value-based acceptance model. Exploratory factor analysis, confirmatory factor analysis, grouped regression analysis and path analysis was adopted to validate the impacts of each variable to obtain the final reliable model using data collected from hotel guests using a self-designed questionnaire.FindingsThe empirical research based on the theoretical model shows that the constructed conceptual model can thoroughly explain the influencing factors of hotel robot acceptance, enrich the acceptance theory and provide academic support for the use and popularization of hotel service robots. Among all variables, attitude, usefulness and perceived value are the factors that have the greatest impact on acceptance. They have significant differences in the effects of adjustment variables such as gender, educational level, whether hotel robots have been used, and whether other robot services have been experienced on different paths in the model.Practical implicationsThis paper explored the customer acceptance of service robots in hotels, helped to understand the process of decision-making on service robot selection and contributed to the theoretical extension of the hospitality industry. The work guides hotel management to promote better-personalized products and services of robot technology in the hospitality industries.Originality/valueThe acceptance study on hotel service robots provides insight into the hotel industry to understand customers' attitudes and acceptance of emerging technology.

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