Organic food women entrepreneurs-TISM approach for challenges

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shweta Dahiya ◽  
Anupama Panghal ◽  
Shilpa Sindhu ◽  
Parveen Siwach
Keyword(s):  
Women Entrepreneurs ◽  
Scale Up ◽  
Organic Food ◽  
Free Food ◽  
Government Support ◽  
Primary Data ◽  
Food Sector ◽  
Content Type ◽  
Expert Opinions ◽  
Total Interpretive Structural Modelling

Purpose Organic food is getting attention these days from consumers and producers, in pursuit of safe and chemical-free food. In India, there is an upsurge in entrepreneurs in the organic food sector, with women entrepreneurs signalling higher numbers. Women entrepreneurs have the potential to contribute significantly to the field of organic food; the only requirement is to address the challenges faced by them. This paper aims to attempt at exploring and modelling the challenges faced by women entrepreneurs in the organic food sector. Design/methodology/approach Significant challenges were identified through literature review, primary data collection and expert opinions. The identified challenges were then modelled through total interpretive structural modelling and fuzzy-matriced impact cruises multiplication applique techniques to give a meaningful contextual relationship. Findings This study identified “poor government support” and “less awareness” amongst the stakeholders, as the most strategic challenges with the highest driving power to influence other challenges. In contrast, “low funding options” and “fewer buyers” emerged as the most dependent challenges for organic food women entrepreneurs in India. Originality/value The model proposed in the study gives a roadmap for different stakeholders in the food industry to scale up organic food women entrepreneurs in India.

Etching a place in the design industry – case of DesignTheme Innoventics

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Satyanandini Arjunan ◽  
Prathima Bhat ◽  
Ganesh R. Kumar
Keyword(s):  
Economic Growth ◽  
Small Business ◽  
Women Entrepreneurs ◽  
Scale Up ◽  
Business Administration ◽  
Work Life ◽  
Work Life Balance ◽  
Life Balance ◽  
Content Type ◽  
Woman Entrepreneur

Study level/applicability This case can be used in the core course on entrepreneurship for Bachelor of Business Administration (BBA) and Master of Business Administration/Post Graduate Diploma in Management (MBA/PGDM) students. It will help them to understand the motivations and challenges of women entrepreneurs, strategies to manage challenges, interactive style of leadership and their contribution to the economic growth of the country. Subject area Entrepreneurship. Case overview Roopa Rani, co-founded a digital design company, DesignTheme Innoventics (DTI), with her husband Yoganand, in November 2007, on the first floor of their residence. Yoganand’s creativity and Roopa’s determination made them bootstrap, scale slow and steady. As a novice to the industry, the initial days posed many challenges. Roopa hired artists to be appointed as designers, which gave them a unique selling preposition. They progressed slowly from a team of 2 to 20, with a revenue of INR 0.3M per annum to INR 12M per annum. As the company grew, Roopa wanted Yoganand’s support in handling the responsibilities, and hence, converted DTI into a limited liability partnership in 2013 and the couple were directors. As the client base improved, the need for shifting to a bigger space became more evident. A calculative risk-taker, Roopa, was forced to move DTI to a bigger office space end 2017, with a rent of INR60,000 per month. Meanwhile, they became a team of 20, with revenue of INR12m. The shift from no rent to a rented space made DTI slip to break-even. However, after two years, they moved into a smaller space and it coincided with the COVID-19 outbreak. Although the backlog orders were processed during the first quarter of 2020–2021, the business for the next quarter was affected. Social distancing norms created a shift in the way of doing business, which was a boon for a designing company like DTI. Now, the task before this self-made woman entrepreneur was to formulate strategies to scale up the business. Expected learning outcomes After analysing the case, the students will be able to: i. Value the contribution of women entrepreneurs towards the economy. ii. Examine the motivational factors and challenges of women entrepreneurs. iii. Understand the importance of networking. iv. Appraise the socio-cultural factors in a patriarchal society and their impact on the work-life balance of a woman entrepreneur. v. Appreciate the interactive leadership style of women entrepreneurs. vi. Formulate strategies to scale up the business. Supplementary materials • Agarwal, S., & Lenka, U. (2015). Study on work-life balance of women entrepreneurs – review and research agenda. Industrial and Commercial Training, 47(7), 356–362. doi:10.1108/ict-01–2015-0006 • Amit, R., & Muller, E. (1995). “Push” And “Pull” Entrepreneurship. Journal of Small Business & Entrepreneurship, 12(4), 64–80. doi:10.1080/08276331.1995.10600505 • Buttner, E. H. (2001). Examining Female Entrepreneurs' Management Style: An Application of a Relational Frame. Journal of Business Ethics, 29(3), 253–269. doi:10.1023/a:1026460615436 • Carter, S.C. (1997). E. Holly Buttner and Dorothy P. Moore (1997), ‘Women’s Organisational Exodus to Entrepreneurship: Self-reported Motivations and Correlates with Success', Journal of Small Business Management, January, pp34-47. • Cohoon, J. McGrath and Wadhwa, Vivek and Mitchell, Lesa, Are Successful Women Entrepreneurs Different from Men? (May 11, 2010). Available at SSRN: https://ssrn.com/abstract = 1604653 or http://dx.doi.org/10.2139/ssrn.1604653 •Fletcher, J. (1998), Relational Practice: A Feminist Reconstruction of Work, Journal of Management Inquiry, 7(2), 163-186. • Kirkwood, J. (2009). Motivational factors in a push‐pull theory of entrepreneurship. Gender in Management: An International Journal, 24(5), 346–364. doi:10.1108/17542410910968805. • Malyadri, G., Dr. (2012). Role of women Entrepreneurs in the Economic Development of India. Paripex – Indian Journal of Research, 3(3), 104–105. doi: 10.15373/22501991/mar2014/36. Pal, N. (2016). Women Entrepreneurship in India: Important for Economic Growth. International Journal of Pure and Applied Researches, 4(1), 55–64. Pugazhendhi, D. P. (2019). Problems, Challenges and Development of Women Entrepreneurs. Emperor Journal of Economics and Social Science Research, 1(4), 48–53. doi:10.35338/ejessr.2019.1407. Shastri, S., Shastri, S., & Pareek, A. (2019). Motivations and challenges of women entrepreneurs. International Journal of Sociology and Social Policy, 39(5/6), 338–355. doi:10.1108/ijssp-09–2018-0146. Tende, S.B. (2016). The Impact of Women Entrepreneurs towards National Development: Selected Study on Taraba State. Information and Knowledge Management, 6, 30–43. Xheneti, M., Karki, S. T., & Madden, A. (2018). Negotiating business and family demands within a patriarchal society – the case of women entrepreneurs in the Nepalese context. Entrepreneurship & Regional Development, 31(3–4), 259–278. doi:10.1080/08985626.2018.1551792 Subject code CCS 3: Entrepreneurship.

Triple bottom line model and food safety in organic food and conventional food in affecting perceived value and purchase intentions

2019 ◽  
Vol 121 (2) ◽  
pp. 333-346 ◽  
Author(s):  
Shu Yen Hsu ◽  
Chiao-Chen Chang ◽  
Tyrone T. Lin
Keyword(s):  
Food Safety ◽  
Organic Food ◽  
Perceived Value ◽  
Triple Bottom Line ◽  
Purchase Intentions ◽  
Primary Data ◽  
Equation Modeling ◽  
Bottom Line ◽  
Content Type ◽  
Significant Difference

Purpose The purpose of this paper is to investigate whether there is a significant difference in consumer’s attitude and purchase intentions toward organic food and conventional food (non-organic food and non-genetically modified) under the influence of corporate social responsibility (CSR) for environmental protection in the context of global warming and frequent food safety issues. Design/methodology/approach To understand the triple bottom line(TBL) affect the consumers’ attitude and purchase intentions of organic food and conventional food from the consumer’s point of view, primary data collected via 363 valid questionnaires tested the conceptual model by structural equation modeling (SEM). Findings The results show that CSR has a significant influence on consumers’ perceived value. Moreover, perceived value is an important factor in affecting consumers’ attitude and purchase intentions. And consumers’ attitude toward environmental concern, food safety concern and CSR also have an indirect effect on purchase intentions. Originality/value The findings of the study would help corporations not only pursue economic profit but also keep a balance within the environment and the ecosystem, and serve as a reference to corporations to fulfill CSR for the goal of sustainable management.

Mediating role of opinion seeking in explaining the relationship between antecedents and organic food purchase intention

2015 ◽  
Vol 7 (4) ◽  
pp. 321-337 ◽  
Author(s):  
Shivendra Kumar Pandey ◽  
Arpita Khare
Keyword(s):  
Purchase Intention ◽  
Empirical Studies ◽  
Organic Food ◽  
Primary Data ◽  
Environmental Consciousness ◽  
Content Type ◽  
Mediating Role ◽  
Food Purchase ◽  
Opinion Seeking

Purpose – The purpose of this paper is to understand the effect of antecedents like environmental consciousness and cosmopolitanism (COS) on organic food purchase intention (OFPI) with the possible mediation of opinion seeking (OS) and opinion leadership (OL). Design/methodology/approach – A model drawn largely from environmental value–attitude–system model (Dembkowski and Hanmer-Lloyd, 1994) has been proposed and tested. Primary data from four cities across India were collected using a survey. Findings – COS was the primary factor determining purchase intention. A full mediation of OS behaviour was observed between environmental consciousness and OFPI. No effect of OL on OFPI could be established. Research limitations/implications – Because COS is positively affecting the organic food patronage and cosmopolitans are more likely to be socially responsible consumers, the organic food (OF) manufacturers should target brick and mortar stores in more cosmopolitan cities like Bangalore, Delhi, etc. The mediating role of OS has wider implications for marketers and advertisers both. In line with both theoretical underpinning (theory of planned behaviour), empirical studies (Chakrabarti and Baisya, 2009) and ours, it seems that the customer seeks credible information before purchasing organic food. The word-of-mouth and social media are recommended channels for similar reasons. The websites are a must for OF manufacturers because retailers may not provide adequate promotion/information of the products to the consumers. Practical implications – This study enables marketers in the field of OF domain to target the customers better. It also guides them to have a good integrated marketing communication to cater to the opinion-seeking phenomenon of consumers. Originality/value – The paper investigates the OFPI model better suited to urban cities in India. COS construct usage is a novelty of the paper as well as the mediation of opinion-seeking behaviour. Findings have value both for researchers and practitioners in the OF domain.

Gender perspectives on agricultural adaptation to climate change in drought-prone Nguru Local Government Area in the semiarid zone of northeastern Nigeria

2014 ◽  
Vol 6 (3) ◽  
pp. 250-271 ◽  
Author(s):  
Jummai Othniel Yila ◽  
Bernadette P. Resurreccion
Keyword(s):  
Climate Change ◽  
Local Government ◽  
Smallholder Farmers ◽  
Local Government Area ◽  
Government Support ◽  
Primary Data ◽  
Crop Failure ◽  
Adaptation To Climate Change ◽  
Content Type ◽  
Individual Vulnerability

Purpose – This paper aims at understanding how smallholder farmers are adapting to drought and what shapes their vulnerabilities and ability to adapt. Considering that their capacity to adapt to climate change has been undermined not only by the natural vulnerabilities due to their geographic location but also by the social context, gender and institution that interact to influence and determine household and individual vulnerability and responses to drought. Design/methodology/approach – Both primary and secondary data were used. Primary data were collected by use of structured questionnaires from 128 male-headed households and 122 female-headed households in eight villages in the Nguru Local Government Area, as well as from key informant interviews and focus group discussions. Findings – Climate change is not a concept recognized by most farmers and does not have standard translation in the local language; farmers believe the term refers to change in weather. Drought and crop failure are causing despair and frustration, and farmers reported that they are struggling to adapt. The resources and support inputs required for responding to climate change and variability are socially differentiated by gender, women’s and men’s responses to drought impacts as well as their access to adaptation resources and support differ significantly. Women are in particular unable to access the favored adaptation strategies promoted by Yobe State Agricultural Development Programme as a government support institution assigned with the responsibility of helping farm households adapt to climate change in ways that will increase their adaptive capacity. Originality/value – These findings are essential for informing policy decisions by ensuring that the experiences of both women and men and the context in which they operate are embedded into policy design.

Marketing and financial barriers in agri-food exporting

2017 ◽  
Vol 119 (3) ◽  
pp. 613-624 ◽  
Author(s):  
Tomislav Sudarevic ◽  
Predrag Radojevic ◽  
Darko Marjanovic ◽  
Radovan Dragas
Keyword(s):  
Data Collection ◽  
Secondary Data ◽  
Organizational Factors ◽  
Government Support ◽  
Primary Data ◽  
Hypotheses Testing ◽  
Financial Barriers ◽  
Content Type ◽  
Test Dimensionality ◽  
Export Barriers

Purpose The purpose of this paper is to empirically research marketing and financial export barriers by perceptions of agri-food firms from small developing country with preferential trade position in Europe. Using resource-based and contingency theories as framework, differences in barriers perceptions between exporters classified by five organizational factors were tested. Design/methodology/approach Secondary data collection for literature review, conceptualization and hypotheses setting, and primary data collection for hypotheses testing were employed. Survey’s variables and their measurement were derived from previous studies, so exploratory factor analysis was utilized to test dimensionality. A total of 224 agri-food exporters were surveyed and 86 usable responses were collected. The single export venture was used as unit of analysis. ANOVA and t test were utilized for hypotheses testing. Findings Results indicate that the biggest barriers are price competitiveness and insufficient government support. Larger firms and foreign-owned ones perceive researched export barriers as lower than smaller firms and domestic-owned ones. Research limitations/implications The primary limitation of the paper is its one country scope, limiting generalizability. Despite this, research derives several implications especially for management and policy-makers. Originality/value This research confirmed propositions of resource-based and contingency theory in export barriers researching in a case of agri-food sector of small, developing economy with preferential position in European trade, but challenges treating export experience, intensity, and product type as firm’s valuable resources and internal contingencies.

Organic food consumers: what do we really know about them?

2012 ◽  
Vol 114 (8) ◽  
pp. 1157-1183 ◽  
Author(s):  
Carolyn Dimitri ◽  
Rachael L. Dettmann
Keyword(s):  
Organic Food ◽  
Discrete Choice Models ◽  
Economic Research ◽  
Primary Data ◽  
Unique Contribution ◽  
Specific Product ◽  
Content Type ◽  
The Usa ◽  
The Impact ◽  
The Relationship

PurposeThe organic trade literature in the USA makes strong claims about the relationship between income, ethnicity, and other factors and the likelihood of purchasing organic food products. However, previous economic research focusing on the socio‐economic characteristics of organic food consumers yields mixed findings. One explanation for the literature's inconsistent findings is that most studies rely on one specific product or one region of the country, or base their analysis on data collected from in‐store surveys. Another shortcoming in the existing literature is the failure to account for how access to organic food influences the likelihood of buying organic food. This paper's goal is to identify what is known, as well as what is not known, about consumers of organic food.Design/methodology/approachThe paper extends the literature through the combination of a novel approach and unique dataset of US consumers, and addresses the relationship between demographic traits and the likelihood of buying organic food. The dataset consists of primary data recording all purchases of food as well as household demographic data, such as income, education, gender, and ethnicity, over a one‐year period for 44,000 households. The study uses different discrete choice models and multiple product categories to explore the likelihood of buying organic food from many angles, in order to assess the robustness of the statistical relationship between income, education, ethnicity, and other factors on the likelihood of buying organic food, as well as the frequency of buying organic food.FindingsThe results indicate that education has a strong effect on the likelihood of buying organic products, and that the impact of marital status, income, and access to organic are consistent across models. The findings also suggest that further research on the links between ethnicity and consumption of organic food is necessary.Research limitations/implicationsOne possible drawback to this dataset is that older, urban households are overrepresented, in comparison to the entire USA.Practical implicationsThese findings will appeal to those interested in consumer behavior in addition to those interested in organic food consumption, from both the research and trade perspectives. The research indicates that access to organic food is an important determinant of the likelihood of a household buying organic food, the industry in the USA can expand sales by increasing consumer access to organic food.Originality/valueThis paper's unique contribution is the exploration of the robustness of the impact of different factors on the likelihood of buying organic food. The inclusion of access to organic food is also new to the literature, and as expected, households with greater access to organic food are more likely to purchase organic food.

scholarly journals Running their own show: Malaysian women entrepreneurs’ kaleidoscope careers

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Wee Chan Au ◽  
Mina Beigi ◽  
Melika Shirmohammadi
Keyword(s):  
Women Entrepreneurs ◽  
Career Choices ◽  
Cultural Practices ◽  
Government Support ◽  
National Context ◽  
Content Type ◽  
Opt Out ◽  
Career Model ◽  
Context Specific ◽  
Malaysian Women

PurposeConsiderable research has been conducted to highlight women's career decisions to opt-out of corporate positions, but little is said about those who leave to become entrepreneurs. The purpose of this paper is to theorize kaleidoscope career parameters in relation to entrepreneurship stages and demonstrate the role of macro-national context (i.e. government initiatives and cultural practices) in women entrepreneurs' career choices.Design/methodology/approachThe authors interviewed 34 Malaysian women entrepreneurs (MWEs) who were established in their careers and explored the following two research questions: (1) what career parameters are prioritized at different entrepreneurship stages? and (2) how does macro-national context influence women entrepreneurs' careers?FindingsAdopting a kaleidoscope career lens, the authors show that authenticity was prioritized during the initial entrepreneurship stage, while balance and challenge were prioritized during the establishment and business advancement stages, respectively. The authors demonstrate that government support was conducive to women's decision to opt-in and stay in the entrepreneurship path. The findings also denote that cultural practices facilitated women's pursuit of entrepreneurship by encouraging family members to support women entrepreneurs in their career choices and actions.Originality/valueThe qualitative approach enabled us to specify the context-specific meaning women entrepreneurs in our study associated with authenticity, balance, and challenge. In doing so, this research extends the kaleidoscope career model to better understand women's career patterns at different entrepreneurship stages.

Can opinion leaders through Instagram influence organic food purchase behaviour in Saudi Arabia?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ahlam Ibrahim Al-Harbi ◽  
Nada Saleh Badawi
Keyword(s):  
Saudi Arabia ◽  
Organic Food ◽  
Opinion Leadership ◽  
Food Sector ◽  
Content Type ◽  
Food Purchase ◽  
Intention To Purchase ◽  
Middle East Countries ◽  
Opinion Seeking ◽  
The Impact

Purpose This study aims to investigate the influence of online opinion leadership and opinion seeking the intention to purchase and purchase behaviour of organic food in Saudi Arabia. Design/methodology/approach This study used an online questionnaire as a method to collect data from Instagram users in Saudi Arabia. Statistical analysis was performed using the SmartPLS to test the research model. Findings The study demonstrates the links between the perceived benevolence of the opinion leadership through Instagram and purchase behaviour of organic food and between opinion seeking and intention to purchase. Practical implications This study provides insights into the favourable impact of opinion leadership and opinion seeking on consumers’ intention to purchase and purchase behaviour for marketers, especially in the organic food sector of a Middle Eastern context. Originality/value Prior studies have investigated the impact of opinion leadership and opinion seeking on purchase behaviour, but not within the organic food sector. This study attempts to fill this gap in the literature by providing useful insights to enhance the understanding of the influence of online opinion leadership on purchase behaviour of organic food. This study also makes a valuable contribution to organic food research in Middle East countries, where there is a lack of research on organic food purchase behaviour.

Organic food consumer profile in the Republic of Serbia

2016 ◽  
Vol 118 (1) ◽  
pp. 164-182 ◽  
Author(s):  
Aleksandar Grubor ◽  
Nenad Djokic
Keyword(s):  
Cluster Analysis ◽  
Market Segmentation ◽  
Methodological Approach ◽  
Organic Food ◽  
Primary Data ◽  
Content Type ◽  
Starting Point ◽  
Food Market ◽  
The Republic ◽  
And Cluster Analysis

Purpose – Having the discrepancies between different descriptions of an organic food consumer profile in various researches worldwide as well as the causes of their emergence as a starting point, the purpose of this paper is to apply the method of preference-based market segmentation (by means of conjoint and cluster analysis) to Serbian organic food market, searching for advantages of using that methodological approach and deepening knowledge about specific organic food market. Design/methodology/approach – The research was conducted from May to July 2014 with 400 respondents participating (aged 18-30). Primary data were gathered by means of focus groups and a survey – structured personal interviews by using a questionnaire. Findings – When applying conjoint and cluster analysis to data about Serbian consumers’ preferences towards researched product, it is possible to identify a segment that prefers organic food the most. Compared to other segments, these consumers are predominantly female, somewhat more mature, with the highest proportion of employed and near the top by the percentage of respondents who are married and have children. They strongly value the importance of diet for health, a number of them have experience with a disease of a close person, which is believed that could be prevented by proper diet, but they do the least sports. Practical implications – The authors give managerial recommendations to actors operating at domestic organic food market. Originality/value – According to the authors’ knowledge, the first application of preference-based market segmentation by conjoint and cluster analysis to organic food market, performed in Serbia, generally characterised by scarce food consumer research.

Investigating entrepreneurial success factors of women-owned SMEs in UAE

2018 ◽  
Vol 56 (1) ◽  
pp. 219-232 ◽  
Author(s):  
Namrata Gupta ◽  
Anita Mirchandani
Keyword(s):  
Women Entrepreneurs ◽  
Success Factors ◽  
Small And Medium Enterprises ◽  
Arab World ◽  
Mail Survey ◽  
Government Support ◽  
Entrepreneurial Success ◽  
Content Type ◽  
Factors Affecting ◽  
Medium Enterprises

Purpose The purpose of this paper is to investigate the key factors affecting the success of women entrepreneurs who own and manage Small and Medium Enterprises (SMEs) in UAE. The extant literature on the relationship between determinants of entrepreneurial success points to a lack of clarification of the link between success factors (Personal, environmental and other) and performance of women-owned SMEs particularly in UAE. Design/methodology/approach A self-administered questionnaire, through mail survey, is used to collect the data. Cronbach’s α test and factor analysis have been carried out to test the reliability of data and validate the hypothesis. Findings The results suggested that the personal, environmental factors and government support affect positively and significantly to the success of women-owned SMEs in UAE. Research limitations/implications The study has some limits as to its potential for generalization owing to the sample size, wide geographic spread of respondents and time limitations with the respondents. Practical implications The results indicate that several factors including personal, environmental and government support are linked with the success of women entrepreneurs of UAE. The results of this study will provide some insights to policymakers and business practitioners to formulate the strategies intended to promote unveiled potential among women entrepreneurs in UAE. Originality/value Most of the studies focused on women entrepreneurship have taken either their motives or the hurdles faced by them into consideration. Moreover, only a few studies have been carried out in Arab world particularly in UAE. Therefore, this study is an attempt to fill the gap and contribute to a better understanding of UAE’s women-owned SMEs.

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