scholarly journals Commentary: The moral limits of service markets – just because we can, should we?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Maria Raciti ◽  
Foluké Abigail Badejo ◽  
Josephine Previte ◽  
Michael Schuetz

Purpose This commentary extends our 2020 11th SERVSIG Panel The moral limits of service markets: Just because we can, should we?, inspired by Michael J. Sandel’s book What Money Can’t Buy: The Moral Limits of Markets. In Sandel’s (2012) book, the pursuit of “the good life” is a common motivation for pushing the moral boundaries of markets and “the good life” is dominated by service consumption. Design/methodology/approach Like Sandel (2012), this commentary begins with a provocation regarding the need for moral development in services marketing. Next, we present three real-life case studies about a modern slavery survivor service, aged care services and health-care services as examples of moral limits, failings and tensions. Findings The commentary proposes four guidelines and a research agenda. As service marketers, we must reignite conversations about ethics and morality. Taking charge of our professional moral development, exercising moral reflexivity, promoting an ethics of care and taking a bird’s-eye perspective of moral ecologies are our recommended guidelines. Morality is an essential condition – a sine qua non – for service marketers. Hence, our proposed research agenda focuses first on the service marketer and embeds a moral gaze as a universal professional protocol to engender collective moral elevation. Originality/value This commentary highlights the need for a moral refresh in services marketing and proposes ways to achieve this end.

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tim Gorichanaz

PurposeThis paper offers a conceptual discussion of repetition and joy in the context of information and their relation to the good life.Design/methodology/approachJoy is defined as an integrative element of the good life which can be achieved through repetition. This may be surprising, given that our most ready-to-hand associations with “repetition” are negative in tenor rather than positive. Building on the work of repetition theorists Søren Kierkegaard and Gertrude Stein, we can discern three different forms of repetition: that looking backwards (e.g. rereading), that looking forwards (e.g. art-making) and that looking inwards (e.g. chiasmus). Throughout this paper, information-related examples are given and discussed as vignettes that move the conversation forward.FindingsThese examples lead to a nascent theory of why the repetition of information can spark joy and not just tedium. First, its stability and predictability that instill comfort in us. Second, its unifying force that brings us to experience wholeness. Third, its invitation to keep the repetition going through creation, further helping us feel part of the world. And finally, its paradoxicality—as strict repetition is impossible—which requires change, paving the way for satisfying surprises and delights.Originality/valueRepetition is a ubiquitous and theoretically interesting phenomenon when it comes to information, and though it is implicit in some information science research, it has not yet been theorized directly. Moreover, this paper connects this issue to an emerging “positive” orientation in information studies.


2013 ◽  
Vol 60 (1) ◽  
pp. 14-21
Author(s):  
Miloš Bednář

Abstract Our study aims to contribute to the approach of leading an optimal life and especially to the role of sport and physical activities in this life. First, we have tried to find the optimal personal qualities which may be proper for the ars vitae (the art of life). Five of them (creativity, calculation, cooperation, concentration, and credibility) were chosen (on the empirical bases of long-time ethical seminars with students studying physical education) and annotated. This was done taking into account the practical applicability in sport. Further, we have focused on proper biodromal projects, which are based on some traditional models. We judge sport can significantly contribute to the study three of these; at the same time, they are very useful in the sphere of sport. Thus the opposites of the Dionysian and Apollonian tendency of life, and the authentic and inauthentic one, were chosen for closer analysis. The third proper model (hedonism versus asceticism) was examined in an earlier study. More attention has been paid to antagonistic and integrative models of authenticity, and our conclusion was that we ought to consider them in mixed form when periods of antagonistic authenticity are replaced with periods of integrative authenticity in real life. Concrete examples have been taken from the field of sport. Kretchmar’s structural model of the good life is connected with this field more firmly and has been critically examined in the last chapter. In conclusion, we name four conditions for the creation of optimal biodromal projects and for forming the real ars vitae.


2015 ◽  
Vol 31 (6) ◽  
pp. 27-29

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Eliminating ill-being no longer seems satisfactory from a societal point of view in the current Zeitgeist. Societies have been searching for ways to alleviate illnesses and to increase the well-being of its citizens. Social marketing, as a powerful social technology for behavior change, must be part of this broader movement, achieving a better positioning in the marketplace of ideas. The paper proposes a six-point agenda to reach these goals. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


1998 ◽  
Vol 43 (10) ◽  
pp. 667-668
Author(s):  
Isaac Prilleltensky
Keyword(s):  

1999 ◽  
Author(s):  
Christie K. Napa ◽  
Laura A. King
Keyword(s):  

1990 ◽  
Vol 9 (2) ◽  
pp. 153-155
Author(s):  
Esmee Cromie Bellalta
Keyword(s):  

2020 ◽  
Vol 97 (2) ◽  
pp. 112-123
Author(s):  
John D. Fair

Uneasily situated between counterculture images projected by James Dean in Rebel Without a Cause (1955) and the dawning of the “Age of Aquarius” a decade later, there emerged a motion picture interlude of innocence on the beaches of Southern California. It was fostered by Gidget (1959) and then thirty “surf and sex” movies that focused on young, attractive bodies and beach escapades rather than serious social causes.The films, argues Kirse May, “created an ideal teenage existence, marked by consumption, leisure, and little else.” Stephen Tropiano explains how their popularity helped shape “the archetypal image of the American teenager” and, reinforced by the surfin' sounds of Jan and Dean, the Beach Boys, and other recording groups, “turned America's attention to the Southern California coastline,” where “those who never set foot on its sandy shores were led to believe that life on the West Coast was a twenty-four-hour beach party.” This study examines a notable film of this genre to determine how musclemen were exploited to exhibit this playful spirit and how their negative reception reinforced an existing disregard toward physical culture. Muscle Beach Party illustrates how physical culture served other agendas, namely the need to address American fears of juvenile delinquency and to revive sagging box-office receipts within the guise of the “good life” of California.


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