scholarly journals Internationalization process through an opportunity lens

2018 ◽  
Vol 53 (3) ◽  
pp. 422-440
Author(s):  
Sérgio Rezende ◽  
Kátia Galdino ◽  
Bruce Lamont
Keyword(s):  
Design Methodology ◽  
International Entrepreneurship ◽  
Foreign Market ◽  
Internationalization Process ◽  
Foreign Markets ◽  
Statistical Validation ◽  
Content Type ◽  
Embedded Case Study ◽  
Practical Implications

Purpose The purpose of this paper is to establish a conversation between international business and international entrepreneurship literatures by analyzing if and how international opportunities are related to the internationalization process of the firm. Design/methodology/approach This paper reports finding from a backward-looking longitudinal, qualitative, embedded case study of an internationalized Brazilian firm, covering all 13 foreign markets where the firm has operated over 18 years. Findings Modal shifts within foreign markets were rare. Over time, the firm learned how to refine, rather than change, the servicing modes within each foreign market; it also learned how to better develop internal and exploitative opportunities, manage a portfolio of servicing modes across foreign markets, and use more complex mode servicing packages. Overall, international opportunities and the internationalization process of the firm were inextricably connected. Research limitations/implications The authors acknowledge limitations related to the statistical generalizability of the research method and suggest that statistical validation is needed as the research on opportunities and the internationalization process of the firm progresses. Practical implications Internationalizing firms should carefully consider the choice of entry mode in foreign markets. They should also understand that learning is not necessarily associated with change. Originality/value The authors show that the internationalization process of a traditional firm can be analyzed through an opportunity lens. This means associating characteristics of international opportunities with mode continuation and modal shifts in all foreign markets where the firm operates.

Deciding where in the world to expand when determining a subsidiary strategy

2020 ◽  
Vol 36 (4) ◽  
pp. 33-35
Keyword(s):  
Design Methodology ◽  
Geographic Distance ◽  
Foreign Market ◽  
Strategy Formation ◽  
Content Type ◽  
Managerial Perceptions ◽  
Pertinent Information ◽  
Set Up ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings This case study paper concentrates on the managerial perceptions that determine where to establish a subsidiary and which strategies to follow in doing so. Cultural and economic distances have the biggest impacts on such strategy formation, followed by secondary administrative and geographic distance factors. Most managers preferred to adapt their marketing approach to the foreign market, to give high autonomy to acquired subsidiaries to manage their market, and to set up a subsidiary in a neighboring country. The interviewed Portuguese companies therefore predominantly opened a foreign subsidiary in Spain. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Attitudinal commitment in firms’ de-internationalization processes

2020 ◽  
Vol 28 (4) ◽  
pp. 567-588
Author(s):  
Andrea Kuiken ◽  
Robert Wentrup ◽  
Roger Schweizer
Keyword(s):  
Design Methodology ◽  
Local Market ◽  
Internationalization Process ◽  
Continuance Commitment ◽  
Content Type ◽  
Fine Grained ◽  
Different Types ◽  
Foreign Operations ◽  
Practical Implications

Purpose This paper aims to examine the de-internationalization process to determine how different forms of attitudinal commitment influence the de-internationalization process. Design/methodology/approach Because of the exploratory nature of the study, a case study design is used. Two cases of Swedish companies, which de-internationalize from the French market, are studied. Findings Different commitment profiles influence the de-internationalization process. In particular, a general commitment profile, in which affective, normative, instrumental and continuance commitment play a role, influences the timing of de-internationalization, while the effort directed toward the execution of de-internationalization is mainly influenced by normative commitment and the extent of de-internationalization mainly by instrumental commitment. Research limitations/implications By offering three propositions regarding the four types of commitment and the effects of these commitment types on the process of de-internationalization, the authors contribute to the literature on de-internationalization and the commitment literature. Practical implications The findings suggest that there is a risk that managers continue to commit resources to a market for a longer period without clear benefits because of affective and continuance commitment. As local employees persist in committing to the local market because of continuance commitment, offering viable alternatives reduces commitment to the foreign operations. Originality/value Distinguishing between different types of commitment, the paper builds on a more fine-grained typology of commitment than previous internationalization literature. Thereby, the paper opens up for new insights in the de-internationalization process.

Internationalization and relationship marketing: an introduction

2014 ◽  
Vol 26 (3) ◽  
pp. 238-253 ◽  
Author(s):  
Morteza Khojastehpour ◽  
Raechel Johns
Keyword(s):  
Relationship Marketing ◽  
Design Methodology ◽  
Foreign Market ◽  
Internationalization Process ◽  
Content Type ◽  
Extant Literature ◽  
Internationalization Strategy ◽  
Two Stages ◽  
Practical Implications

Purpose – This paper aims to integrate the concepts of the internationalization process and relationship marketing (RM). It identifies two stages for internationalization (pre-internationalization and post-internationalization) and assigns RM components for each step. Design/methodology/approach – The study undertakes a review and synthesis of the extant literature examining internationalization and RM. It then identifies two stages of the internationalization process and its steps, associated with RM components. Findings – The study highlights that each step in the internationalization process requires appropriate RM component to be implemented successfully. Practical implications – Findings of this study highlight the importance of managing internationalization for firms intending to enter to foreign market and identify the issues that need to be understood, if firms are to effectively manage their internationalization strategy. Originality/value – The paper is the first to integrate the concepts of internationalization and RM and to identify the factors that make managing these two types of firm's strategy.

Harnessing the power of reputation for business cooperation

2020 ◽  
Vol 36 (12) ◽  
pp. 5-7
Keyword(s):  
New Product Development ◽  
Design Methodology ◽  
New Product ◽  
Collaborative Partnerships ◽  
Foreign Markets ◽  
Content Type ◽  
Potential Partner ◽  
Pertinent Information ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings This case study paper concentrates on why small and medium-sized enterprises (SMEs) enter into collaborative partnerships, and how reputation impacts how they choose partners to work with. To understand the dynamics of cooperation agreements, managers and owners are advised to analyze the reputation and trustworthiness of any potential partner in the context of whether they’re an asset for new value creation. A credible and trustworthy partner can in turn grant easier access to foreign markets, smooth the path to new product development, and/or offer to share efficiency-driving resources. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Value creation of tourist experiences in spectacular and spontaneous designs

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Marcelo Jacques Fonseca ◽  
Laura Tonon Zuanazzi ◽  
Rodrigo B. Castilhos ◽  
Guilherme Trez
Keyword(s):  
Value Creation ◽  
Design Methodology ◽  
Southern Brazil ◽  
Consumer Experience ◽  
Content Type ◽  
Consumer Experiences ◽  
Different Types ◽  
Embedded Case Study ◽  
Practical Implications

PurposeThis study aims at understanding how consumers engage with and perceive value in “spectacular” versus “spontaneous” designs of tourist experiences. Building on the idea that experiences unfold over time through consumers' interactions with multiple touchpoints composed of assemblages of material and interpersonal elements, how these designs can be conducive to various dimensions of the consumer experience value is shown.Design/methodology/approachA qualitative comparative “embedded case study” (Yin, 2018) of the tourist experiences at In Vino (pseudonym), a traditional winery located in the Vale dos Vinhedos (Valley of the Vineyards) in southern Brazil, was conducted. Based on initial archival research into relevant and noteworthy experiences, two distinct tourist experiences for In Vino were designed. Both experiences were implemented, and participant observations and interviews with participants were conducted.FindingsThe two experiences effectively lead visitors to unique and separate interpersonal, temporal and materially engaging experiences. Both generated educational, entertainment, esthetic and escapist value when well executed, and the comparative analysis by the authors helped in outlining a potential combination of the characteristics of spectacular and spontaneous designs that can enhance authenticity value for tourists.Practical implicationsThis study provides practical information to help companies develop positive consumer experiences in tourism by employing different combinations of temporal, material and interpersonal elements to emphasize different types of value. It also suggests guidelines for what to do and what to avoid in order to create this value.Originality/valueThis paper shows that it is the very union of elements from two apparently antagonistic types of encounters that provides positive values in tourism-related experiences. It also extends the notion of authenticity as an outcome that can potentially be perceived in both types of experiences. Finally, it introduces guidelines on how to manage the different values in order to help companies offer a positive tourist experience.

Size does matter – span of control in hospitals

2017 ◽  
Vol 31 (2) ◽  
pp. 192-206 ◽  
Author(s):  
Christina Holm-Petersen ◽  
Sussanne Østergaard ◽  
Per Bo Noergaard Andersen
Keyword(s):  
Design Methodology ◽  
Hospital Staff ◽  
Leadership Capacity ◽  
Decision Makers ◽  
Span Of Control ◽  
Content Type ◽  
Frontline Leaders ◽  
Practical Implications

Purpose Centralization, mergers and cost reductions have generally led to increasing levels of span of control (SOC), and thus potentially to lower leadership capacity. The purpose of this paper is to explore how a large SOC impacts hospital staff and their leaders. Design/methodology/approach The study is based on a qualitative explorative case study of three large inpatient wards. Findings The study finds that the nursing staff and their frontline leaders experience challenges in regard to visibility and role of the leader, e.g., in creating overview, coordination, setting-up clear goals, following up and being in touch. However, large wards also provide flexibility and development possibilities. Practical implications The authors discuss the implications of these findings for decision makers in deciding future SOC and for future SOC research. Originality/value Only few studies have qualitatively explored the consequences of large SOC in hospitals.

How “The Three Rules” guide strategy and investment decisions at Deloitte Consulting LLP

2015 ◽  
Vol 43 (3) ◽  
pp. 7-14 ◽  
Author(s):  
Jim Moffatt
Keyword(s):  
Design Methodology ◽  
Large Scale ◽  
Investment Decisions ◽  
Decision Makers ◽  
Research Project ◽  
Content Type ◽  
First Case ◽  
Practical Implications ◽  
Thought Leadership

Purpose – This case example looks at how Deloitte Consulting applies the Three Rules synthesized by Michael Raynor and Mumtaz Ahmed based on their large-scale research project that identified patterns in the way exceptional companies think. Design/methodology/approach – The Three Rules concept is a key piece of Deloitte Consulting’s thought leadership program. So how are the three rules helping the organization perform? Now that research has shown how exceptional companies think, CEO Jim Moffatt could address the question, “Does Deloitte think like an exceptional company?” Findings – Deloitte has had success with an approach that promotes a bias towards non-price value over price and revenue over costs. Practical implications – It’s critical that all decision makers in an organization understand how decisions that are consistent with the three rules have contributed to past success as well as how they can apply the rules to difficult challenges they face today. Originality/value – This is the first case study written from a CEO’s perspective that looks at how the Three Rules approach of Michael Raynor and Mumtaz Ahmed can foster a firm’s growth and exceptional performance.

scholarly journals Bringing the national interlending system into the local document supply process – a Swedish case study

2015 ◽  
Vol 43 (2) ◽  
pp. 104-109
Author(s):  
Ylva Gavel
Keyword(s):  
System Integration ◽  
Management System ◽  
Design Methodology ◽  
Management Systems ◽  
Local Management ◽  
Content Type ◽  
Practical Implications

Purpose – The purpose of this paper is to describe how systems automating the local document supply process (such as integrated library systems and ILL management systems) can be integrated with systems automating regional document requesting (interlending). This is illustrated with a case study of DocFlow, an ILL management system developed in-house at Karolinska Institutet and its integration with Libris, the national interlending system in Sweden. Design/methodology/approach – The present paper describes how system integration between Libris and DocFlow was accomplished in practice. It also discusses various aspects of integration between systems offering automation of document supply. Findings – Integration between local document supply workflows and regional document request flows may involve techniques such as import of outgoing and incoming interlending requests, synchronization of status values between systems, exchange of messages between systems and quick links to the native interfaces of external systems. Practical implications – The paper brings up various aspects to consider when developing or procuring a system for the local management of ILL workflows. Originality/value – The paper may provide a deeper understanding of system integration, as it applies to the document supply process.

What does the new 2011-12 IIP series tell about the Indian manufacturing sector?

2018 ◽  
Vol 11 (2) ◽  
pp. 90-106
Author(s):  
Radhika Pandey ◽  
Amey Sapre ◽  
Pramod Sinha
Keyword(s):  
Design Methodology ◽  
Manufacturing Sector ◽  
High Growth ◽  
Industrial Output ◽  
Content Type ◽  
Annual Survey ◽  
Two Measures ◽  
Indian Manufacturing Sector ◽  
Practical Implications

Purpose This paper aims to discuss the changes in the new 2011-12 base year series of the Index of Industrial Production (IIP) to determine whether the new series has improved the understanding of the growth in the manufacturing sector. Design/methodology/approach This paper develops a simple framework to separately estimate the contribution of value- and volume-based commodities in the growth of the manufacturing index. The authors present a case study by analysing the growth performance of IIP drugs and pharmaceuticals sector by comparing it with real net sales of a common sample of firms in this segment. Findings The authors find that growth in value-based commodities contributes significantly in moving the index in either direction, and that high growth in value-based commodities coincides with periods of low inflation. On comparability, using real net sales as an alternate indicator of industrial output for the pharmaceuticals sector, the authors find that IIP and real net sales show contrasting trends, thereby raising issues of reliability. The authors also find that the IIP shows a disconnect with growth rates from Annual Survey of Industries for several industries. Practical implications The divergence between two measures of industrial activity raises crucial questions on the representativeness of the IIP. Originality/value The study builds a framework to separately estimate the contribution of value- and volume-based commodities in the growth of the manufacturing index.

Framing the local food experience: a case study of a Finnish pop-up restaurant

2018 ◽  
Vol 120 (1) ◽  
pp. 133-145 ◽  
Author(s):  
Inari Aaltojärvi ◽  
Maija Kontukoski ◽  
Anu Hopia
Keyword(s):  
Cultural Context ◽  
Design Methodology ◽  
Local Food ◽  
Regional Identity ◽  
Research Setting ◽  
Content Type ◽  
Food Experience ◽  
Group Interviews ◽  
Practical Implications

Purpose The purpose of this paper is to analyse how Finnish customers at the pop-up restaurant event Trip to Province, which took place in South Ostrobothnia, Finland, make sense of the locality. Design/methodology/approach The data consist of 3 group interviews and 18 respondents, whose responses were analysed using a frame analysis. Findings Locality is discussed in the context of three frames: the immediate surroundings, the Finnish national ethos and the global discourses of food enthusiasts. The results show that, in terms of local food events, locality comprises not only food, but also place, people and cultural context conveying national and global elements. Research limitations/implications The data of this study are limited in size, and limited to the Finnish context. Practical implications Local food events could be promoted to locals and nearby residents, not just to tourists. With the design of the eating environment (music and visuals), the local food experience can be enhanced. Social implications Local food events strengthen the residents’ regional identity. Originality/value The research setting for this paper is original; the study takes part in the scarce discussion about gastronomic tourism in Finland. The study broadens the view that local food is just about food; regarding local food events, locality also entails place, people, nationality and globality.

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