CEO as a brand: managing the key dimensions

2016 ◽  
Vol 32 (5) ◽  
pp. 34-37

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings In the sporting arena, it is often stated that no one individual is bigger than the team. This message surfaces most when a key performer is set to retire or move to pastures new. Its implication is that any disruption will be minimal at worst. An era might have ended but the club will remain strong. Perceptions in a business context can be somewhat different. Certain CEOs are so high profile that they become wholly synonymous with their firm. One without the other is thus almost unthinkable. Some observers firmly believe that the company would cease to exist should the CEO leave. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Organizations need to use, create, and share knowledge to gain competitive advantage. Many organizations are traditionally based on a male culture. This means that men are seen as the “norm” and women as the “other.” Women, thus, feel excluded and their voices, opinions, and knowledge go unheard. This can be detrimental to successful organizational learning. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


2017 ◽  
Vol 25 (5) ◽  
pp. 25-27

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Picture this – you have recruited a new member for your team, we will call her Jane. Jane was the best candidate on paper and gave a stunning interview. She will fill the vacant role in your team and then some with her wide-ranging experience, insights from previous role at a major competitor and highly advanced skill set. She started last week and seems to have understood all the induction training so far, and even stayed late on the first few nights when she did not have to. She is booked onto some further high-profile training courses shortly, and seems to be really hitting the ground problem. There is only one problem: Jane is sitting by herself in the staff restaurant at lunch times and does not seem to be talking much with her fellow team members. But this is not going to affect her performance, right? Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


2016 ◽  
Vol 24 (5) ◽  
pp. 40-42
Author(s):  
Simon Linacre

Purpose Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Portrayals of superiors in film or on television are rarely positive. Think about it for a second. The cliche of the boss or supervisor is of an aggressive male, barking orders at employees, showing barely any humanity and never satisfied by anything his charges do for him. Alternatively, there is the stereotypically “hard-assed” woman boss who is similarly unyielding or sometimes the other end of the spectrum is used, and a boss is shown to be slightly deranged or so ineffectual as to be rendered irrelevant by their subordinates. Practical Implications Provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


2015 ◽  
Vol 31 (6) ◽  
pp. 24-26

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – It has become something of a cliché to borrow cues from successful sporting managers and coaches and apply them to a modern business context. Indeed, many former managers are getting in on the act – see the success of some former coaches on the speaking circuit and even the increasing amount of work ex-Manchester United manager Sir Alex Ferguson has been doing with Harvard Business School. It seems that there is a lucrative life after all when it is time to hang up the whistle and clipboard. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


2019 ◽  
Vol 35 (1) ◽  
pp. 30-32

PurposeThis paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.Design/methodology/approachThis briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.FindingsIt is a truism to say that all firms were small-to-medium-sized enterprises (SMEs) once. Even born global giants like Facebook were an SME as they grew from the college dorm to employing a few people. Often companies such as Facebook do not stay SMEs very long, but for that brief time they went through the same growing pains of every firm as it employs its 50th person. Although some, of course, rarely get above 50 people, and many others go just as fast the other way and go bust.Originality/valueThe briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


2015 ◽  
Vol 31 (6) ◽  
pp. 18-20

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – The case study illustrates the complex paradigm that interlinks economic and human rights obligations of states on one side of the spectrum and property rights and social responsibilities of tobacco companies on the other. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – One of the perennial challenges facing leaders is which side of the fence they sit on regarding the “personality versus process” debate. Typically, one group of leaders will firmly believe in the cult of personality, and will trust in their own vision and their will to impose it on their organization. However, in the other camp, there will be those who believe it is all about process and control, that “what can’t be measured, can’t be managed”. Sadly, the greater challenge is often missed, which is not how you implement one over the other but how you reconcile them. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds his/her own impartial comments and places the articles in context. Findings Can a community have a strategy? For those who work in business and read about, design and enact strategy on a daily basis, one would suspect that could have two very distinct answers to this question. The first camp would nod in agreement, and agree that almost any person or group can benefit from having a strategy, although they may not be clear on what that could look like for any given community. On the other hand, it is also easy to imagine a second group shaking their head dismissively, saying that without a clear purpose, vision and hierarchy any such idea would be like herding cats and, therefore, doomed to failure. Practical implications This paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


2019 ◽  
Vol 35 (3) ◽  
pp. 21-22

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Both organizational strategy and culture as fundamental to success. Yet, while both can operate devoid of the other, to gain competitive advantage, an organization needs to cultivate both. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


2016 ◽  
Vol 24 (2) ◽  
pp. 10-12

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – What makes a good leader? The text books are full of examples such as Jack Welch or Steve Jobs as major figures in business who have led major corporations effectively with certain styles. Their high profile and media images have meant that their characters have endlessly been dissected, whether it be by themselves as in Welch’s example or by others as it has been with Jobs. However, the more these characters are analyzed, the clearer it seems that rather than being able to identify any meaningful traits, all one is able to do is remark on how unusual they were as leaders. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


Sign in / Sign up

Export Citation Format

Share Document