The paradox of business
Purpose Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the paperes in context. Findings Business has borne witness to an evolution in how it brings products and services to market since the 1980s – and hardly anyone has noticed. This is not an obvious change such as the exploitation of the internet or the effects of globalization. It is a more subtle, more varied, and has had an impact on how most businesses now operate in the modern environment. Put simply, it is the way the firms now create value through product and service development using project management techniques. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.