The social factor
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Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings S-commerce is becoming a central facet to most organizations’ ability to compete online. Building trust and surface credibility is key to improving purchase intention. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
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2018 ◽
Vol 26
(3)
◽
pp. 23-25
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