Strategies of children and parents during shopping for groceries

2014 ◽  
Vol 15 (1) ◽  
pp. 17-36 ◽  
Author(s):  
Vanessa Haselhoff ◽  
Ulya Faupel ◽  
Hartmut H. Holzmüller

Purpose – Only a limited number of studies have examined the behaviour and the strategies of children and parents during shopping. This ethnographical study aims at thoroughly understanding family decision-making when shopping for groceries, especially children's and parents' negotiation strategies. Design/methodology/approach – Using a qualitative ethnographical approach, seven known families were accompanied on 19 grocery shopping trips. Their behaviour, their interactions and their strategies during shopping were observed. Analysis was conducted by coding relevant information, defining categories, comparing data and identifying patterns. Findings – The results show that children constantly influence their parents, directly and indirectly. They do this by displaying various behaviours in the grocery store. Their negotiation tactics are diverse, as are parents' reactions to their children's negotiation strategies. Children aim at fulfilling spontaneous desires while parents want to restrain their children's requests. Research limitations/implications – Limitations of the study can be found in their qualitative methodology. Practical implications – This study has several implications for marketers. By learning about the joint decision-making process, companies as well as public policy makers will be able to address families more successfully and market healthy food more effectively. Originality/value – This study contributes to existing research on family decision-making by presenting different ways of children and parents behaviour during shopping trips. It applied an unusual technique of observing well-known families on their shopping trips.

2016 ◽  
Vol 17 (4) ◽  
pp. 388-403 ◽  
Author(s):  
Maria Ashraf ◽  
Kaleem Mohammad Khan

Purpose The purpose of this paper is to understand the involvement of adolescents in family vacation and dining out on the basis of the type of family. Also, the purpose of this paper is to refine the Scanzoni’s sex role orientation scale (SSRS) in the Indian context. Design/methodology/approach Data were collected using self-administered questionnaires from adolescents in Delhi and Uttar Pradesh (states in India). The response rate is 44.88 per cent. Sex role orientation was measured using the Scanzoni’s SSRS. Findings There is a decline in the involvement of adolescents through the major decision-making stages for both the services, family vacation and dining out. There is no significant difference in the involvement of adolescents in dual-income and single-income families for a vacation and dining out, except that the children from dual-income families are more involved in destination selection for a vacation. Also, the adolescents in modern families are significantly involved in the sub-decision stages, spending and selection of travel agent. Practical implications The marketers should advertise the vacation destinations to adolescent children in dual-earning families. Also, the travel agencies should design their promotion strategies so as to appeal to the adolescent children with modern attitudes. While catering to the needs of a family, travel agencies must present their services in a way that appeals to adolescents in modern families. Also, this aspect must be taken care of in all the pricing strategies and promotions for the modern families. Originality/value Despite the large number of studies in various Western countries in this area, few studies investigate adolescent influence in family decision-making in India. The present study takes into account the type of family, single income or dual income (on the basis of the employment of parents) and traditional or modern (on the basis of gender role orientation).


1984 ◽  
Vol 51 (3) ◽  
pp. 513 ◽  
Author(s):  
Steven J. Skinner ◽  
Alan J. Dubinsky

1983 ◽  
Vol 12 (2) ◽  
pp. 192
Author(s):  
Charles Lee Cole ◽  
John Scanzoni ◽  
Maximiliane Szinovacz

2009 ◽  
Vol 7 (3) ◽  
pp. 315-321 ◽  
Author(s):  
Marie T. Nolan ◽  
Mark T. Hughes ◽  
Joan Kub ◽  
Peter B. Terry ◽  
Alan Astrow ◽  
...  

AbstractObjective:Several studies have reported high levels of distress in family members who have made health care decisions for loved ones at the end of life. A method is needed to assess the readiness of family members to take on this important role. Therefore, the purpose of this study was to develop and validate a scale to measure family member confidence in making decisions with (conscious patient scenario) and for (unconscious patient scenario) a terminally ill loved one.Methods:On the basis of a survey of family members of patients with amyotrophic lateral sclerosis (ALS) enriched by in-depth interviews guided by Self-Efficacy Theory, we developed six themes within family decision making self-efficacy. We then created items reflecting these themes that were refined by a panel of end-of-life research experts. With 30 family members of patients in an outpatient ALS and a pancreatic cancer clinic, we tested the tool for internal consistency using Cronbach's alpha and for consistency from one administration to another using the test–retest reliability assessment in a subset of 10 family members. Items with item to total scale score correlations of less than .40 were eliminated.Results:A 26-item scale with two 13-item scenarios resulted, measuring family self-efficacy in decision making for a conscious or unconscious patient with a Cronbach's alphas of .91 and .95, respectively. Test–retest reliability was r = .96, p = .002 in the conscious senario and r = .92, p = .009 in the unconscious scenario.Significance of results:The Family Decision-Making Self-Efficacy Scale is valid, reliable, and easily completed in the clinic setting. It may be used in research and clinical care to assess the confidence of family members in their ability to make decisions with or for a terminally ill loved one.


2021 ◽  
pp. 0192513X2110300
Author(s):  
Zhongwu Li

It is almost a consensus that the stronger family decision-making power a woman has, the happier she will be. While using the China Family Panel Studies, this study reveals a long-overlooked fact that women’s control over more family decision-making power does not necessarily improve their happiness. The results of the ordinary least squares and ordinal logit model confirm this finding, and the propensity score matching method corroborates the conclusion. Heterogeneity analysis shows that among those women with less education and lower social status, the negative happiness effect of women’s family decision-making power is particularly significant. Women’s traditional attitudes and self-esteem are two important factors which hinder women’s family decision-making power from enhancing their happiness.


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