Background/Objectives: This paper investigated and analyzed the phenomena in implementing the curriculum and characteristics of an entrepreneurship education model existing technology-driven agri-food industry.
Methods/Statistical analysis: The line-by-line coding method of grounded theory approach by Strauss & Corbin was applied for this study and the collected data was analyzed with the NVIVO 12 program from QSR which is a tool for analyzing quality comparative analysis for better efficiency in open coding.
Findings: The contents and the design of education are drawn from founders who are participants of the education, education supply organizations and lecturers and traits in an education model were derived by analyzing the structural relationship between them. This study reveals that entrepreneurial education with contextual knowledge in the agri-food industry strengthens achievements in boosting up competitiveness for industry, local areas, sales and enhancing the field response-ability. Yet, unbalanced educational contents can be caused by a biased education devoted to technologies only for production and cultivation and a lack of diversity and professionalism. Phenomena in implementing curriculum and characteristics of an education model also reveal a lack of support for educational institutions and trainees and unsatisfactory of overall administration system due to an insufficient post management system. In this paper, an essential education contents needed by the agri-food sector entrepreneur are related to information competency enhancement.
