With the wide usage of the internet and mobile apps, various e-business models are created and realized. Although most of them have a short history, their economic and social impact are significant. This paper describes the background and status quo of several representative emerging e-business models, including marketplace lending, mobile-enabled transportation, peer-to-peer rental, and personalized marketing. In addition, this paper discusses how these e-business models are transforming the landscape of our society and our social relations.