Analysis of the behavior of customers in the social networks using data mining techniques

Author(s):  
Leidys del Carmen Contreras Chinchilla ◽  
Kevin Andrey Rosales Ferreira
2019 ◽  
Vol 8 (4) ◽  
pp. 8574-8577

The unavoidable utilization of online networking like Facebook is giving exceptional measures of social information. Information mining methods have been broadly used to separate learning from such information. The character of the person is predicted whether he is good or not by using data mining techniques from user self-made data. Mining methods are being broadly using to separate learning from such information, main examples for them are network discovery and slant investigation. Notwithstanding, there is still a lot of room to investigate as far as the occasion information (i.e., occasions with timestamps, for example, posting an inquiry, altering an article in Wikipedia, and remarking on a tweet. These occasions react users' personal conduct standards and working forms in the social media websites.


Author(s):  
Anahit Martirosyan ◽  
Thomas Tran ◽  
Azzedine Boukerche

Context is any information/knowledge about an application and user that can be used by an e-commerce system to provide efficient services to the users of the system. In this article, we propose to extend usage of context as compared to previously designed context-aware e-commerce systems. While in previous work, context was mainly considered for mobile e-commerce systems, we propose to build and use context for e-commerce systems in general. The context is employed to tailor an e-commerce application to the preferences and needs of users and provide insights into purchasing activities of users and particular e-commerce stores by means of using Data Mining techniques. This article proposes a model of context that includes micro-, macro- and domain contexts that constitute knowledge about the application and its user on different levels of granularity. The article also proposes a technique for extracting groups in social networks. This knowledge is part of macro-context in the proposed model of context. Moreover, the article discusses some of the challenges of incorporating context with e-commerce systems, emphasizing on the privacy issue, with an ultimate goal of developing intelligent e-commerce systems.


Author(s):  
Sanur Sharma ◽  
Vishal Bhatnagar

In recent times, there has been a tremendous increase in the number of social networking sites and their users. With the amount of information posted on the public forums, it becomes essential for the service providers to maintain the privacy of an individual. Anonymization as a technique to secure social network data has gained popularity, but there are challenges in implementing it effectively. In this chapter, the authors have presented a conceptual framework to secure the social network data effectively by using data mining techniques to perform in-depth social network analysis before carrying out the actual anonymization process. The authors’ framework in the first step defines the role of community analysis in social network and its various features and temporal metrics. In the next step, the authors propose the application of those data mining techniques that can deal with the dynamic nature of social network and discover important attributes of the social network. Finally, the authors map their security requirements and their findings of the network properties which provide an appropriate base for selection and application of the anonymization technique to protect privacy of social network data.


Author(s):  
Su-Ling Fan ◽  
Chang-Saar Chai ◽  
Kumar Vikram

Critical Infrastructure (CI) is a term used to describe important national assets for producing or distributing a continuous flow of essential goods or services. They are marked by immense complexity, characterized predominantly by strong intra and interdependencies as well as hierarchies. These interconnections take many forms, including flows of information, shared security, physical flows of commodities, and others. Previous research has illustrated the relationship between the physical impacts of natural disasters and the social and economic factors on CI. Some research emphasized more the role of CI interdependencies and their importance and influence over the functioning of industries while others have looked the impacts due to disruption of CI after disasters. Nowadays comprehensive identification of all interdependency relationships of CI remains a challenge. As the complexity and interconnectedness of a country's CI evolve, threats and vulnerabilities increase. Thus, investigating how a set of CI interacts and identification of criticality of CI becomes an important topic. This research has made utilization of data mining techniques and proposes a method to identify the criticality of Critical Infrastructure so that to develop better disaster protection and prevention management.


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