Applying Data Mining Techniques to Predict Student Dropout: A Case Study

Author(s):  
Boris Perez ◽  
Camilo Castellanos ◽  
Dario Correal
2020 ◽  
Vol 7 (2) ◽  
pp. 200
Author(s):  
Puji Santoso ◽  
Rudy Setiawan

One of the tasks in the field of marketing finance is to analyze customer data to find out which customers have the potential to do credit again. The method used to analyze customer data is by classifying all customers who have completed their credit installments into marketing targets, so this method causes high operational marketing costs. Therefore this research was conducted to help solve the above problems by designing a data mining application that serves to predict the criteria of credit customers with the potential to lend (credit) to Mega Auto Finance. The Mega Auto finance Fund Section located in Kotim Regency is a place chosen by researchers as a case study, assuming the Mega Auto finance Fund Section has experienced the same problems as described above. Data mining techniques that are applied to the application built is a classification while the classification method used is the Decision Tree (decision tree). While the algorithm used as a decision tree forming algorithm is the C4.5 Algorithm. The data processed in this study is the installment data of Mega Auto finance loan customers in July 2018 in Microsoft Excel format. The results of this study are an application that can facilitate the Mega Auto finance Funds Section in obtaining credit marketing targets in the future


Significant data development has required organizations to use a tool to understand the relationships between data and make various appropriate decisions based on the information obtained. Customer segmentation and analysis of their behavior in the manufacturing and distribution industries according to the purposefulness of marketing activities and effective communication and with customers has a particular importance. Customer segmentation using data mining techniques is mainly based on the variables of recency purchase (R), frequency of purchase (F) and monetary value of purchase (M) in RFM model. In this article, using the mentioned variables, twelve customer groups related to the BTB (business to business) of a food production company, are grouped. The grouping in this study is evaluated based on the K-means algorithm and the Davies-Bouldin index. As a result, customer grouping is divided into three groups and, finally the CLV (customer lifetime value) of each cluster is calculated, and appropriate marketing strategies for each cluster have been proposed.


Author(s):  
Dayana Vila ◽  
Saúl Cisneros ◽  
Pedro Granda ◽  
Cosme Ortega ◽  
Miguel Posso-Yépez ◽  
...  

2013 ◽  
Vol 5 (1) ◽  
pp. 66-83 ◽  
Author(s):  
Iman Rahimi ◽  
Reza Behmanesh ◽  
Rosnah Mohd. Yusuff

The objective of this article is an evaluation and assessment efficiency of the poultry meat farm as a case study with the new method. As it is clear poultry farm industry is one of the most important sub- sectors in comparison to other ones. The purpose of this study is the prediction and assessment efficiency of poultry farms as decision making units (DMUs). Although, several methods have been proposed for solving this problem, the authors strongly need a methodology to discriminate performance powerfully. Their methodology is comprised of data envelopment analysis and some data mining techniques same as artificial neural network (ANN), decision tree (DT), and cluster analysis (CA). As a case study, data for the analysis were collected from 22 poultry companies in Iran. Moreover, due to a small data set and because of the fact that the authors must use large data set for applying data mining techniques, they employed k-fold cross validation method to validate the authors’ model. After assessing efficiency for each DMU and clustering them, followed by applied model and after presenting decision rules, results in precise and accurate optimizing technique.


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