Social Media Content Strategy for Higher Education, Indonesia

2020 ◽  
Author(s):  
Sari Ramadanty ◽  
Yulianne Safitri ◽  
Haris Suhendra
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Media Content ◽  
Content Strategy

Social media content strategy for sport clubs to drive fan engagement

2021 ◽  
Vol 62 ◽  
pp. 102648
Author(s):  
Balamurugan Annamalai ◽  
Masayuki Yoshida ◽  
Sanjeev Varshney ◽  
Atul Arun Pathak ◽  
Pingali Venugopal
Keyword(s):  
Social Media ◽  
Media Content ◽  
Content Strategy ◽  
Sport Clubs ◽  
Fan Engagement

scholarly journals Social Media Content Analysis in the Higher Education Sector

2015 ◽  
Vol 7 (2) ◽  
pp. 16-32 ◽  
Author(s):  
Luciana Oliveira ◽  
Álvaro Figueira
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Content Analysis ◽  
Science Communication ◽  
Education Sector ◽  
Media Content ◽  
Media Content Analysis ◽  
Audience Engagement ◽  
Two Stages

Social media has become one of the most prolific fields for interchange of multidisciplinary expertise. In this paper, computer science, communication and management are brought together for the development of a sound strategic content analysis, in the Higher Education Sector. The authors present a study comprised of two stages: analysis of SM content and corresponding audience engagement according to a weighted scale, and a classification of content strategies, which builds on different noticeable articulations of editorial areas among organizations. Their approach is based on an automatic classification of content according to a pre-defined editorial model. The proposed methodology and research results offer academic and practical findings for organizations striving on social media.

Marketing communication objectives through digital content marketing on social media

2020 ◽  
pp. 79-104
Author(s):  
Janice J. Nieves-Casasnovas ◽  
Frank Lozada-Contreras
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Digital Content ◽  
Media Content ◽  
Marketing Communication ◽  
Case Study Design ◽  
Multiple Case ◽  
Content Marketing

The purpose of this study was to determine what type of marketing communication objectives are present in the digital content marketing developed by luxury auto brands with social media presence in Puerto Rico, particularly Facebook. A longitudinal multiple-case study design was used to analyze five luxury auto brands using content analysis on Facebook posts. This analysis included identification of marketing communication objectives through social media content marketing strategies, type of media content and social media metrics. Our results showed that the most used objectives are brand awareness, brand personality, and brand salience. Another significant result is that digital content marketing used by brands in social media are focused towards becoming more visible and recognized; also, reflecting human-like traits and attitudes in their social media.

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