In order to solve the problem of road feel feedback of vehicle steer-by-wire (SBW) system based on joystick, a road feel control strategy was established to analyze the road feel theory of traditional steer system, which included return, assist and damp control module. By verifying the computer simulation results with the control strategy from software of CarSim and Matlab/Simulink, it shows that the proposed strategy can effective get road feel in different vehicle speed conditions and could improve the vehicle maneuverability to achieve desired steering feel by different drivers.