A decision analysis for introducing corporate social responsibility on science and technology industry

Author(s):  
Tyrone T. Lin ◽  
Pei-Hsin Lai
2019 ◽  
Vol 23 (5) ◽  
pp. 975-997 ◽  
Author(s):  
Jaime González-Masip ◽  
Gregorio Martín-de Castro ◽  
Adolfo Hernández

PurposeThis paper aims to propose that firms located in science and technology parks (STP) developing corporate social responsibility practices can attract talented workers as an effective knowledge management spillover mechanism.Design/methodology/approachA longitudinal study has been carried out from the Spanish Panel of Technological Innovation database (PITEC). The statistical method used for data treatment has been a logistic regression for panel data.FindingsEmpirical results show a positive moderating effect of corporate social responsibility practices on the relationship between the firm’s belonging to a STP and talent attraction.Originality/valueThis research follows previous claim for additional research on the phenomenon of talent management and clusters and STP. In that sense, and to the best of the authors’ knowledge, there is no previous empirical research about the complementarily effect of corporate social responsibility practices and the belonging to a STP in talent attraction.


Author(s):  
John A. List ◽  
Fatemeh Momeni

This paper uses a natural field experiment to connect corporate social responsibility (CSR) to an important but often neglected behavior: employee misconduct and shirking. Through employing more than 1,500 workers, we find that our use of CSR increases employee misbehavior—24% more employees act detrimentally toward our firm by shirking on their primary job duties when we introduce CSR. Observed data patterns across the treatments are consonant with a model of “moral licensing,” whereby the “doing good” nature of CSR induces workers to misbehave on another dimension that is harmful to the firm. This paper was accepted by Yan Chen, decision analysis.


2019 ◽  
Vol 17 (1) ◽  
pp. 216-229 ◽  
Author(s):  
Victor O. Okolo

The purpose of this study is to investigate the impact of corporate social responsibility (CSR) strategies on consumer patronage of telecommunication industry: an MTNF Science and Technology State. It specifically aims to determine the influence of MTNF Science and Technology Scholarship Scheme as a CSR strategy on consumer patronage of MTN and also, to assess the influence of MTN Foundation Restructured Schools Connect Project as a CSR strategy on the corporate image of MTN. The survey research method was chosen for the study. The study population comprises subscribers of MTN in Enugu State, which is 1,295.918. A sample size of 400 was determined using Taro Yamane’s formula. Applying the simple linear regression, the findings revealed that MTNF Science and Technology Scholarship Scheme as a CSR strategy has a significant influence on consumer patronage of MTN (r = 0.945; t = 56.377; F = 3173.334; p < 0.05). Similarly, it was revealed that there is significant influence of MTN Foundation Restructured Schools Connect Project as a CSR strategy on corporate image of MTN (r = 0.978; t = 92.313; F = 8521.649; p < 0.05). Consequently, the study concludes that CSR is an effective marketing strategy for acquiring customer patronage and generating goodwill and good corporate image. Therefore, MTN should consolidate on executing and improving on CSR projects. This is highly significant as improved CSR will ensure improved customer patronage and boost good corporate image for MTN.


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