Linear regression model fit for internal marketing and customer relationship management

2017 ◽  
Author(s):  
C. Therasa ◽  
C. Vijaya Banu ◽  
R. Gayathri ◽  
S. Gopalakrishnan ◽  
S. Manikandan
Keyword(s):  
Linear Regression ◽  
Regression Model ◽  
Customer Relationship Management ◽  
Linear Regression Model ◽  
Relationship Management ◽  
Internal Marketing ◽  
Model Fit ◽  
Customer Relationship

scholarly journals Consumer Relationship Management and Its Effect On Organizational Performance Within the Telecommunication Industry of Ghana

2019 ◽  
Vol 4 (6) ◽  
Author(s):  
Leslie Ofoe Amegavie ◽  
Naa Morkor Dzormo Mensah ◽  
Afako Jephthah Kwame
Keyword(s):  
Linear Regression ◽  
Organizational Performance ◽  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Relationship ◽  
Telecommunication Industry ◽  
Significant Finding ◽  
Area Of Interest ◽  
Strong Disagreement ◽  
Positive Effect

Customer relationship management (CRM) is a practice which is being adopted by many industries because businesses are shifting from being profit oriented to customer oriented. Recently, CRM has been an area of interest for researchers thus; it has yielded a significant number of studies.  However, results are often unclear and this may be attributed to the strong disagreement regarding the exact domain of CRM (Rigby, Reichheld, and Schefter, 2002). It is on these grounds that this study was conducted to contribute to existing literature on CRM and its effects on performance in the telecommunication industry of Ghana. Some explanations are made on the role and relationship between CRM and Organizational Performance. The study is quantitative in nature and a linear regression model was used to assess the effect CRM has on Organizational Performance. A significant finding made from the study was that CRM if well implemented has a positive effect on the performance of an organization. An important recommendation made is, industries should improve on their CRM practices since it improves their Organizational Performance.  

ANTESEDEN KEPUASAN KONSUMEN PADA SUPERMARKET BAHAN BANGUNAN MITRA 10, SIDOARJO

2019 ◽  
Vol 5 (02) ◽  
Author(s):  
Eva Desembrianita ◽  
Noneng R Sukatmadiredja
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Survey Research ◽  
Customer Service ◽  
Customer Relationship Management ◽  
Consumer Satisfaction ◽  
Relationship Management ◽  
Service Innovation ◽  
Customer Relationship ◽  
Independent Variables

This research was conducted to analyzed the effect of independent variables consisting of serviceinnovation, customer service and customer relationship management on the variables of customersatisfaction. This research is a survey research by distributing questionnaires with a nonprobabilitysampling design, to 96 respondents / consumers of Mitra 10, Sidoarjo. Data analysistechnique uses multiple linear regression. The results showed that Fcount of 72.595 was greaterthan Ftable (72.595> 2.699). The t test on each variable gives the results of service innovation hasa significant effect on consumer satisfaction because t table is 1,984, the value of t count in X1 is5.614 (t count> t table). Customer service has a significant effect on consumer satisfaction becausethe tcount value at X2 is 2.834 (t count> t table). Customer Relationship Management (CRM) has asignificant effect on consumer satisfaction because thitung in X3 is 3.817 (thitung> t table). ServiceInnovation variables have an effect of 18.4% on customer satisfaction, while Customer Service is4.9% and Customer Relationship Management (CRM) is 9.5%. Of the three, service innovation isthe dominant variable influencing consumer satisfactionKeywords: Service Innovation, Customer Service, Customer relationship Management,Customer Satisfaction

ANTESEDEN KEPUASAN KONSUMEN PADA SUPERMARKET BAHAN BANGUNAN MITRA 10, SIDOARJO

2019 ◽  
Vol 5 (02) ◽  
Author(s):  
Eva Desembrianita ◽  
Noneng R Sukatmadiredja
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Survey Research ◽  
Customer Service ◽  
Customer Relationship Management ◽  
Consumer Satisfaction ◽  
Relationship Management ◽  
Service Innovation ◽  
Customer Relationship ◽  
Independent Variables

This research was conducted to analyzed the effect of independent variables consisting of serviceinnovation, customer service and customer relationship management on the variables of customersatisfaction. This research is a survey research by distributing questionnaires with a nonprobabilitysampling design, to 96 respondents / consumers of Mitra 10, Sidoarjo. Data analysistechnique uses multiple linear regression. The results showed that Fcount of 72.595 was greaterthan Ftable (72.595> 2.699). The t test on each variable gives the results of service innovation hasa significant effect on consumer satisfaction because t table is 1,984, the value of t count in X1 is5.614 (t count> t table). Customer service has a significant effect on consumer satisfaction becausethe tcount value at X2 is 2.834 (t count> t table). Customer Relationship Management (CRM) has asignificant effect on consumer satisfaction because thitung in X3 is 3.817 (thitung> t table). ServiceInnovation variables have an effect of 18.4% on customer satisfaction, while Customer Service is4.9% and Customer Relationship Management (CRM) is 9.5%. Of the three, service innovation isthe dominant variable influencing consumer satisfactionKeywords: Service Innovation, Customer Service, Customer relationship Management,Customer Satisfaction

scholarly journals The Influence of Service Quality and Customer Relationship Management on Customer Loyalty at Bank BSI KC Bengkulu S. Parman 2

2021 ◽  
Vol 2 (4) ◽  
pp. 488-499
Author(s):  
Mita Handayani ◽  
Merta Kusuma
Keyword(s):  
Linear Regression ◽  
Service Quality ◽  
Hypothesis Testing ◽  
Multiple Linear Regression ◽  
Customer Relationship Management ◽  
Customer Loyalty ◽  
Linear Regression Analysis ◽  
Relationship Management ◽  
Customer Relationship ◽  
Coefficient Of Determination

Bank Syariah Indonesia provides more complete services, wider reach, and has a better capital capacity. Supported by synergies with parent companies (Mandiri, BNI, BRI) and the government's commitment through the Ministry of SOEs, Bank Syariah Indonesia is encouraged to be able to compete at the global level. This study aims to determine how much influence service quality and customer relationship management have on customer loyalty. In this study, data were obtained through observation and distributing questionnaires that were distributed to 110 respondents, namely customers who saved at Bank BSI KC Bengkulu S. Parman 2. Then, data analysis was carried out using quantitative data. Quantitative analysis includes instrument testing, Classical Assumption Test, multiple linear regression analysis, coefficient of determination (R2) and hypothesis testing. The results of this study can be seen from the multiple linear regression test using the SPSS program, namely Y = Y = 4.388 + 0.158 (X1) + 0.357 (X2). The result of the coefficient of determination (R2) the value of R Square is 0,718 or 71,8%, where the coefficient of determination means that together the service quality and customer relationship management variables contribute to influencing customer loyalty at Bank BSI KC Bengkulu S. Parman 2 , while the remaining 0,282 or 28,2% is influenced by other variables outside the study that were not examined in this study. Hypothesis testing using t test and F test shows that service quality (X1) and customer relationship management (X2) variables have a significant effect on customer loyalty (Y), where the significance level is <0.05. This means that Ho is rejected, Ha is accepted.

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