The new (e)commerce/(e)business paradigms forced enterprises to undertake important transformations and reorganizations. It happened with the web and will be repeated in the Cloud and social networks, following Eric Schmidt’s (Google CEO) thoughts, “better thinking now on WWC – World Wide Computer, that is, what is behind u-commerce, ubiquity”. The tourism is no more only a traditional commercial activity but ever more social- and information-oriented. The tourism services need to be effective to be aligned with tourist requirements. The globalization and easy access allows tourists to change their plans constantly. Dynamic services reconfiguration and resulting impact on their information systems need to be supported. The theme here presented explores new tourism services requirements as the ubiquity and dynamic reconfiguration, new brokering mechanisms, and reliable integration processes, and human-to-human synchronous collaboration allow the natural involvement of the tourist on the co-creation of his activity plan with other agents (humans).
Towards a Personalized Web Services Composition Approach