In an age when commercials bombard us with plain folk
(from central casting) ruminating about the latest proposal in
Congress and when "astroturf" more often refers to syn-
thetically manufactured grassroots activity than to stadium
playing fields, evidence that groups frequently "go public" is
easy to come by. Nevertheless, these efforts to reach and use
the public have received little systematic attention from
political scientists. Ken Kollman aims to fill this substantial
gap in interest group scholarship. Outside Lobbying is an
impressive effort, one that should invigorate further inquiry
into this important aspect of interest group advocacy.