‘Crying over spilt milk?’ effect of post‐consumption dissonance on coping behaviour for online purchases

Author(s):  
Sabita Mahapatra ◽  
Abhishek Mishra
2017 ◽  
pp. 385-397
Author(s):  
N. O. Sadovnikova ◽  
◽  
T. B. Sergeeva ◽  
A. A. Tolstykh ◽  
◽  
...  

2019 ◽  
Vol 14 (2) ◽  
Author(s):  
Novita Novita

Traditionally, mall developers have tried to attract consumers through store diversity and availability of products in one place (one-stop shopping concept). But now, consumer market is more segmented. To obtain customer loyalty, mall must be able to attract unique motives and experiential needs, not just offering a shopping place that provides complete items at attractive prices. This paper aims to answer a major challenges in the success of the mall to attract visitors on the online shopping trends. Data were collected using questionnaires to mall visitors in Jakarta. A sample of 380 was analyzed using Multiple Linear Regression. This study suggests that physical shopping centers must be create a new atmosphere to attract different segments. hopping malls must provide different concepts and create new experiences that consumers can’t get in online purchases. Keywords : aesthetic, exploration, escape, convenience, mall shopping behavior.


2021 ◽  
pp. 113494
Author(s):  
Claire Toinon ◽  
Susanne Waiblinger ◽  
Jean-Loup Rault

2021 ◽  
pp. 002224292110121
Author(s):  
Jonathan Z. Zhang ◽  
Chun-Wei Chang ◽  
Scott A. Neslin

We investigate the role of the physical store in today’s multichannel environment. We posit that one benefit of the store to the retailer is to enhance customer value by providing the physical engagement needed to purchase deep products – products that require ample inspection in order for customers to make an informed decision. Using a multi-method approach involving a Hidden Markov Model (HMM) of transaction data and two experiments, we find that buying deep products in the physical store transitions customers to the high-value state more than other product/channel combinations. Findings confirm the hypotheses derived from experiential learning theory (ELT). A moderated serial mediation test supports the ELT-based mechanism for translating physical engagement into customer value: Customers purchase a deep product from the physical store. They reflect on this physical engagement experience, which, because it is tangible, concrete, and multi-sensory, enables them to develop strong learnings about the retailer. This experiential knowledge precipitates repatronage and generalizes to future online purchases online in the same category and in adjacent categories, thus contributing to higher customer value. This research suggests multichannel retailers use a combination of right-channel and right-product strategies for customer development and provides implications for experiential retail designs.


2016 ◽  
Vol 15 (3) ◽  
Author(s):  
Yann Balgobin ◽  
David Bounie ◽  
Martin Quinn ◽  
Patrick Waelbroeck

AbstractThe protection of financial personal data has become a major concern for Internet users in the digital economy. This paper investigates whether the consumers’ use of non-bank payment instruments that preserve financial privacy from banks and relatives may increase their online purchases. We analyze the purchasing decisions and the use of bank and non-bank payment instruments of a representative sample of French Internet consumers in 2015. Using two econometric methods, namely a two-step regression and a Bayesian Markov Chain Monte Carlo model to account for a potential endogeneity problem, we find evidence that the use of a non-bank payment instrument positively influences consumers’ online purchases.


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