I Ketut Mastika

This study focuses on developing bundling product strategies in the marketing of objects and tourism attractions. The purpose of this research is to examine the application of the bundling product concept as the development of the competitive strategy of tourist destinations. The research was conducted in Bondowoso district, East Java, Indonesia, which has various potential tourism assets. The method used is a descriptive method to analyze data and information relate to the opportunities and development of tourism in Bondowoso. The results indicated that the form of policy direction bundling strategy of Bondowoso tourism products have the opportunity to optimize the product bundling strategy with promotional packages to provide value of customer. The preference of the variety bundle is expected to be higher in the combined evaluation mode rather than in the separate evaluation mode. The Special Interest Tourism is the suitable type of tourism development. The attributes of the destination are expected to satisfy the needs of tourists also the aspects of performance quality which based on emotional motives. Marketing bundling products through promotion can be done by using e-marketing and viral marketing with several forms of social media.

Ecodesign Strategy for Demand-Oriented Electrical and Electronic Products

Governments of various countries have formulated relevant EPR environmental regulations for environmental pollution caused by electrical and electronic products, and enterprises mainly respond to this regulation through product ecodesign strategies. In view of this, this paper takes a three-stage supply chain system composed of a manufacturer, a retailer and a third-party recycler as the research object, and develops a demand-oriented product ecodesign strategy for five scenarios under different environmental regulations, including eco-input subsidy, sales subsidy, consumption subsidy and recycling subsidy. This study finds that the manufacturer does not actively engage in product ecodesign if the government does not implement subsidy policies; when the government implements subsidy policies such as eco-input subsidy, sales subsidy, or consumption subsidy, the manufacturer will design a high-level ecological product. However, under the recycling subsidy policy, the manufacturer will design a low-level ecological product. These results suggest that different subsidy policies may lead to different eco-product strategies of the manufacturer. In particular, the recycling subsidy policy can encourage a recycler to recycle actively, thus reducing the environmental pollution cost of a manufacturer, but the manufacturer is reluctant to improve the ecological level of the finished product.

Strategic marketing to strengthen dairy production

Microenterprises that produce dairy products face problems of unfair competition, unfavorable government regulations, and under-utilization of milk derivatives. This work focuses its objective on analyzing and developing strategic marketing for the strengthening of dairy production; For this, the contributions of marketing and its relationship with dairy production are enunciated and the marketing strategies of applied products are analyzed. Through a qualitative approach, with quantitative data, in the light of a descriptive, cross-sectional method, the methodological process is developed, through which results are obtained that show the need to propose product strategies and take advantage of serum waste milk. In this sense, the elaboration of products derived from whey is proposed for their subsequent commercialization. As a conclusion, small economy companies cannot afford investments of more than 800,000.00 USD; therefore, they require alternatives such as associativity. Keywords: strategic marketing, product strategies, dairy, whey. References [1]M. L. Castells et al., Valorización del lactosuero. 2017. [2]G. and P. Dirección de Innovación para el Desarrollo Sustentable de la Secretaría de Gobierno de Ambiente y Desarrollo Sustentable, en articulación con la Dirección Nacional Láctea del Ministerio de Agricultura, “Recuperación y valorización de lactosuero en PYMES de la cuenca láctea argentina , a través,” 2019. [3]T. Vallet Bellmunt et al., Principios del Marketing Estrategico. 2015. [4]P. Kotler, “Marketing_4.0_ESP,” p. 112, 2014. [5]R. Hoyos Ballesteros, “R. Hoyos Ballesteros, Plan de marketing: diseño, implementación y control.,”2013. https://elibro.puce.elogim.com/es/ereader/puce/69263?page=13 (accessed Mar. 10, 2021). [6]C. Lamb, J. Hair, and C. McDaniel, MKT Lamb. 2011. [7]E. Pico Gutiérrez, M. Loor Solórzano, and C. Caamaño López, “estrategías de marketing para fortalecer la gestión comercial de las Pymes en la provincia deSanta Elena: caso compañia Serlipen S.A,” Rev. Universidad, Cienc. y Tecnol., vol. 24, no. 100, pp. 11–19, 2020, [Online]. Available: https://www.uctunexpo.autanabooks.com/index.php/uct/article/view/298. [8]B. Caiza and W. Jiménez, “Desarrollo de la tecnologia para elaborar bolos a partir de suero de leche dulce con la adicion de pulpa de fruta, azucar y gelatina,” Repo.Uta.Edu.Ec, vol. 593, no. 03, p. 130, 2011, [Online]. Available: http://repo.uta.edu.ec/bitstream/ handle/123456789/5301/Mg.DCEv.Ed.1859.pdf?sequence= 3. [9]J. Ulloa and G. Navas, “Utilizacion Del Suero De Leche En La Elaboracion De Bebidas De Bajo Grado Alcoholico Con El Empleo De Bacterias Acido Lacticas,”2009. [10]CIL, “Datos del sector lechero,” Cent. Ind. Láctea del Ecuador, p. 2018, 2018, [Online]. Available: https://e152f73b-81b4-4206-a6ee-8b984b6a13b0.filesusr.com/ugd/6cc8de_513a9bb8db76451a9a74586d7902bb3b.pdf. [11]Magap, “Acuerdo ministerial 394. Regular y controlar el precio del litro de leche cruda pagado en finca y/o centro de acopio al productor y promover la calidad e inocuidad de la leche cruda.,” Minist. Agric. Ganad. y Pesca del Ecuador, no. 111, p. 10, 2013, [Online]. Available: www.magap.gob.ec. [12]J. P. Grijalva Cobo, “La industria lechera en Ecuador: un modelo de desarrollo,” Retos, vol. 1, no. 1, p. 6, 2011, doi: 10.17163/ret.n1.2011.08. [13]Acuerdo-ministerial-177_"sostenibilidad_cadena_láctea".pdf. [14]Procesamiento de suero | Manual de procesamiento de lácteos. https://dairyprocessinghandbook.tetrapak.com/chapter/whey-processing (accessed Apr. 07, 2021). [15]P. Dianela, “Procesamiento del lactosuero: elaboración de lactosa y aprovechamiento de proteínas,” Tecnol. Láctea Latinoam. No, vol. 87, p. 44, 2015. [16]Énfasis Alimentación, “suero-polvo-desproteinizado-la-estrella-la-panaderia,” 2020. [17] B. Jonson, “Los productos de suero de leche de Estados Unidos en botanas y aderezos,” U.S. Dairy Export Counc., pp. 1–8, 2010. [18]J. Keeton, “Aplicaciones de Productos de Suero y Lactosa en Carnes Procesadas,” Mundo Lácteo y Cárnico, pp. 18–25, 2008. [19]N. Hosp et al., “Nutrición Hospitalaria Trabajo Original Correspondencia.” [20]E. Sequera, C. Farfán, and W. Zambrano, “Analisis del perfil de deseabilidad del valor nutricional de un alimento en barra a base de ajonjolí, maní y suero lácteo en polvo,” rev. Científica mangifera, pp. 103–115, 2019. [21]“Obtención de hidrolizados proteicos bajos en fenilalanina a partir de suero dulce de leche y chachafruto (Erythrina edulis Triana).”https://www.alanrevista.org/ediciones/2019/1/art-4/ (accessed May 02, 2021). [22] ean Cano, “Ecuador compró más suero de leche en polvo,” 30 sep. 2019, Sep. 2019. [23]“agricultura-suero-polvo-leche-calidad.” [24]“Sueros de lechería.” http://www.alimentosargentinos.gob.ar/contenido/revista/html/44/44_08_Lacteos_sueros_lecheria.html (accessed Mar. 03, 2021). [25]“Suero en polvo | Tetra Pak.” https://www.tetrapak.com/es-ec/insights/food-categories/whey-powder (accessed Feb. 24, 2021). [26]“GALAXIE Secado Spray.” https://www.galaxie.com.ar/productos_precios.php (accessed Mar. 03, 2021). [27]R. Hernandes Sampieri, C. Fernandez Collao, and P. Baptista Lucio, “Metodologia de la Investigacion.”https://www.uca.ac.cr/wp-ontent/uploads/2017/10/Investigacion.pdf (accessed Jun. 09, 2021). [28]“Evaporadores | Manual de Procesamiento de Lácteos.” https://dairyprocessinghandbook.tetrapak.com/chapter/whey-processing (accessed Apr. 07, 2021). [29]R. Hoyos Ballesteros, “Plan de marketing : diseño, implementación y control,” p. 203, 2013.

Improvement Of School Image And Student Parents' Interest To Choose A School Influenced By Product Strategies, Promotions And Prices In Sd Muhammadiyah 5 Porong

The research objectives of this thesis are to find out and analyze products, promotions and prices that affect the school's image, parents' interest in choosing schools and to find out and analyze school image as a mediator variable capable of influencing the relationship between product, promotion, price and parents' interest in choosing schools at SD Muhammadiyah 5 Porong. This research belongs to the type of quantitative research and uses descriptive statistical analysis. Researching on a particular population or sample. Data collection using a limited questionnaire method. Respondents were the guardians of the students of SD Muhammadiyah 5 Porong as many as 125 people. Validity test analysis. To test the validity and reliability of the data, the researcher used the W-Start program. Hypothesis test analysis. Analysis of the relationship between variables will be carried out by path analysis assisted by the SPSS version 21 windows program. The results of the SPSS program analysis show that the influence of Product, Promotion, and Price Factors together in creating School Image is 65%. Meanwhile, the other 35% are influenced by other factors.

Luxury fashion retailers' localised marketing strategies in practice – evidence from China

PurposeFrom an international retailing perspective, this empirical study aims to examine luxury fashion retailers' changing marketing strategies in China.Design/methodology/approachUsing case studies of 14 luxury fashion retailers, qualitative data were collected via 31 semi-structured executive interviews.FindingsBoth standardised global and localised multinational marketing strategies were found to have initially been employed by luxury fashion retailers entering into China. Subsequently, localised multinational strategies became increasingly important for their post-entry operations and business development, particularly in terms of their product strategies. More specifically, as well as the introduction of Chinese brand names, product design has been adapted according to Chinese market conditions, and product portfolios have been adapted to satisfy regional differences. However, localised product sourcing in China is far less common.Research limitations/implicationsAs the findings are generated from China, they may not explain luxury fashion retailers' marketing strategies in other markets. Despite the relatively small sample size, the 14 luxury fashion retailer case studies originate from across a wide range of countries, retail formats and ownership structures and are therefore considered to be varied enough to represent the market.Practical implicationsThe study offers practitioners insights into the success that can be generated by the manipulation of marketing strategies, particularly product strategies, within the world's second biggest luxury market.Originality/valueThis paper extends the current international retailing literature by examining and comparing the motives and practices of luxury fashion retailers and the increasing localisation of their marketing strategies in China as they move from initial market entry into their post-entry operations.

Strategi Marketing Mix dalam Menarik Minat Peserta Didik Baru pada Lembaga Pendidikan Islam Swasta

This article discuss the marketing strategy undertaken by the Islamic Education Institution. There are various marketing strategies used by a private Islamic education institution to convey information about the institution to the wider community and to maintain the existence of the institution, one of which is by using the Marketing Mix strategy. This research used qualitative research with a phenomenological approach. While the type of research used a case study. The results showed that the process of planning the Marketing Mix strategy at MTs Misriu Al Hasan was carried out by forming a PPDB committee, analyzing the conditions of the community and the internal conditions of the institution, and determining the appropriate marketing strategy, namely the Marketing Mix strategy. The process of implementing the Marketing Mix strategy at MTs Misriu Al Hasan, namely by using: Product strategies that contain the culture of takdzim, dhuha prayers in congregation, memorizing juz 30 and yasin letters and achievement scholarships. Pricing strategy, which includes free registration, free tuition fees, free uniforms and GNOTA scholarships. Location strategy, which describes easy access to the institution. Promotion strategy, used to inform about the advantages of products, location and costs by means of brochures and banners, socialization to Elementary School, door to door and take advantage of moments of institutional events. The factors that influence the results of the Marketing Mix strategy at MTs Misriu Al Hasan are the weak role of the foundation, the participation of the committee which is less than optimal and the limited operational costs and the intense competition between private Islamic education institutions in Mojo District, Kediri Regency. Keywords: Marketing Mix Strategy, New Student Interests. Marketing Strategy

And the Winner Is …? The Desirable and Undesirable Effects of Platform Awards

We study platform firms’ decision to recognize innovation by complementors ex post through awards. Despite being purely symbolic, awards might set incentives for complementors’ product strategies that can eventually lead to both desirable and undesirable outcomes for the platform firm. We depart from signaling theory and derive hypotheses on the effects of awards on complementors’ product strategies. To test them, we implement a quasi-experiment in the context of the Google Android mobile platform and the prestigious Google Play Award. We infer the effect of the award by estimating the difference-in-differences between award winners and runners-up, before and after the conferral. The main sample encompasses 125 award nominees and their 793 apps between 2016 and 2018. We report three findings. First, the award encourages recipients to focus on releasing complement improvements rather than new complements. Second, the award increases recipients’ likelihood of multihoming. Finally, the award increases new complement releases in the recipients’ market niche by attracting other complementors. We contribute to the platform governance literature by informing about the effects of awards. Additionally, our findings have theoretical implications for understanding “soft” platform governance mechanisms.

ANALISIS STRATEGI PEMASARAN PRODUK SMARTPHONEVIVO DI TELEMARCO PADA INTERNATIONAL PLAZA PALEMBANG

Research of marketing strategy of Vivo smartphone products has been done at Telemarco at the Palembang International Plaza (IP). The purpose of this study was to find out the marketing strategy of the Smartphone Vivo product at the Palembang International Plaza. This research is a type of descriptive research using the method of presenting qualitative data which is analyzed using the SWOT method by describing the object of research based on strengths, weaknesses, opportunities and threats. Data collection techniques are carried out by means of Library Research and Field Research through observation and interviews. The results obtained from this study are that there are three marketing strategies of Vivo Smartphone in Telemarco Company which have been implemented include product strategies that build brand image, pricing strategies include cash and credit purchases, promotional strategies in the form of advertisements in Television, Newspapers and Online media as well as promo brochures and gift giving. The marketing strategy that has been carried out by the Telemarco Company is basically in accordance with the results of the SWOT analysis conducted on Vivo Smartphone products which include elements of marketing mix strategies such as Produck, Price, Promotion, and Place. Suggestions that can be given by the author in this study, Vivo provides gifts to consumers and the ease of buying by installments or also giving discount prices to attract consumers to buy. Marketing strategy analysis needs to be done every year so that the company always gets a new alternative strategy that is more innovative so that the goal to reach market marketing leaders can be achieved.