PENGARUH AESTHETIC, ESCAPE, EXPLORATION DAN CONVENIENCE TERHADAP MALL SHOPPING BEHAVIOR DI ERA TREN BERBELANJA ONLINE

2019 ◽  
Vol 14 (2) ◽  
Author(s):  
Novita Novita
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Customer Loyalty ◽  
Online Shopping ◽  
Shopping Behavior ◽  
Shopping Centers ◽  
Consumer Market ◽  
Online Purchases ◽  
One Stop

Traditionally, mall developers have tried to attract consumers through store diversity and availability of products in one place (one-stop shopping concept). But now, consumer market is more segmented. To obtain customer loyalty, mall must be able to attract unique motives and experiential needs, not just offering a shopping place that provides complete items at attractive prices. This paper aims to answer a major challenges in the success of the mall to attract visitors on the online shopping trends. Data were collected using questionnaires to mall visitors in Jakarta. A sample of 380 was analyzed using Multiple Linear Regression. This study suggests that physical shopping centers must be create a new atmosphere to attract different segments. hopping malls must provide different concepts and create new experiences that consumers can’t get in online purchases. Keywords : aesthetic, exploration, escape, convenience, mall shopping behavior.

scholarly journals Consumer behavior in Groupon business in Vietnam

2021 ◽  
Author(s):  
Ha Nam Khanh Giao ◽  
Nguyen Hoai Phuong
Keyword(s):  
Consumer Behavior ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Online Shopping ◽  
Shopping Behavior ◽  
Age Group ◽  
Perceived Benefit ◽  
Gender Education ◽  
Online Shopping Behavior ◽  
One Way Anova

This research aims to identify the factors that influence online shopping behavior of consumer in “Groupon” business in Vietnam. The findings provide information to determine the importance level of each selected factors and find out the most important factor among these proposed factors. Multiple Linear Regression and One-Way ANOVA method are used. The findings indicate three factors that have impacts on online shopping in Groupon business: Perceived benefit in Price, Trust and Convenience. The research results also pointed out there are no differences in attitude toward online shopping in Groupon business between gender, education and age group.

scholarly journals PREPARATION OF PAPERS – FACTORS AFFECTING LOYALTY THROUGH ONLINE SHOPPING: THE CASE OF UPPER-MIDDLE CLASS CUSTOMERS IN JAKARTA

ICCD ◽  
2019 ◽  
Vol 2 (1) ◽  
pp. 80-89
Author(s):  
Nandayani Nandayani ◽  
Randy Salim ◽  
Peri A Manaf
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Customer Loyalty ◽  
Online Shopping ◽  
Product Information ◽  
Descriptive Analysis ◽  
Information Service ◽  
Online Questionnaire ◽  
Factors Affecting ◽  
Service Information

Purpose – The purpose of this paper is to investigate the factor affecting loyalty through online shopping for uppermiddle class customer in Jakarta towards customer satisfaction to increase customer loyalty. Design/Methodology/Approach – Data were collected through online questionnaire, journal and research studies. Statistical analysis such as descriptive analysis and multiple linear regression were used to analyze the significance of the data. Furthermore the result will be elaborated as the main discussion and conclusion of this paper. Findings – The findings of the multiple linear regression showed that, among the user interface, product information, service information, and security perception factors that have been researched, this study fetched a conclusion that security perception were the significant factors that affected information satisfaction, thus increasing customer loyalty. A major contribution of this study will be its implications for marketers and business owner as this research can be used to assist creation of website or online channel. Furthermore marketer could focus on developing a customized marketing strategy and so able use their resources more efficiently.

scholarly journals Consumer Behavior in “Groupon” Business in Vietnam

2013 ◽  
Vol 216 ◽  
pp. 84-95
Author(s):  
GIAO HÀ NAM KHÁNH ◽  
PHƯƠNG NGUYỄN HOÀI
Keyword(s):  
Consumer Behavior ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Online Shopping ◽  
Shopping Behavior ◽  
Age Group ◽  
Perceived Benefit ◽  
Gender Education ◽  
Online Shopping Behavior ◽  
One Way Anova

This research aims to identify the factors that influence online shopping behavior of consumers in ?Groupon? business in Vietnam. The results provide information to determine the importance level of each selected factors and find out the most important factor among these proposed factors. Multiple Linear Regression and One-Way ANOVA method are used. The results indicate three factors that have impacts on online shopping in Groupon business: Perceived benefit in Price, Trust and Convenience. The research results also point out there are no differences in attitude toward online shopping in Groupon business between gender, education and age group.

scholarly journals Servicescape and Service Quality in Creating Customer Loyalty

2021 ◽  
Vol 2 (4) ◽  
pp. 274-281
Author(s):  
Aldina Shiratina ◽  
Adnan Rajak ◽  
Yanto Ramli ◽  
Nuri Putria Nirba Nirwana
Keyword(s):  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Customer Loyalty ◽  
Quantitative Method ◽  
Quality Service ◽  
Unit Of Analysis ◽  
Significance Level ◽  
The Impact ◽  
Method Approach

The development of cooperatives is currently starting to stagnate. This study aims to reveal this research. This research aims to analyze the effect of Servicescape on customer loyalty, the impact of Servicescape on service quality, the impact of service quality on customer loyalty, and the impact of Servicescape on customer loyalty mediated by service quality. This research uses a quantitative method approach. The unit of analysis in this study was all female members of the Padalarang Partnership Village Cooperative in 2016, totaling 125 people consisting of active and passive female members. The population in this study amounted to 125 people and a set precision or a significance level of 0.05, so the sample size in this study was 95 members as respondents. This study was analyzed using multiple linear regression for verification analysis. The findings in this study are Servicescape affects service quality, service quality affects the loyalty of female members, and Servicescape affects the loyalty of female members.

scholarly journals PENGARUH KEPERCAYAAN DAN KOMITMEN SERTA BAURAN PEMASARAN JASA TERHADAP LOYALITAS KONSUMEN DI HOTEL ZAKIAH MEDAN

2017 ◽  
Vol 12 (1) ◽  
pp. 74
Author(s):  
Nurul Widyawati
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Empirical Result ◽  
Customer Loyalty ◽  
Random Sampling ◽  
Simple Random Sampling ◽  
Marketing Mix ◽  
T Test ◽  
F Test ◽  
Probability Sampling

The objective of this study is to investigate the simultaneous and partial effect of trust, commitment,  and marketing mix on customer loyalty at Zakiah Hotel Medan.The sample of this study are 150 customers at  Zakiah Hotel Medan. This study uses  probability sampling by simple random sampling. And data are estimated by using multiple linear regression model.The empirical result of this study with F-test shows that trust, commitment, and marketing mix influence customer loyalty at Zakiah Hotel Medan. The result with partial t-tes shows that trust (X1) by t-tes (3,8463) >t-tab(1,9764), commitment (X2) by t-test (4,4248) > t-tab(1,9764;) and marketing mix (X3) by t-test (7,0702) > t-tab (1,9764) influence to customer loyalty at Zakiah Hotel Medan. 

scholarly journals PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP LOYALITAS KONSUMEN CV. SABANI INDONESIA SURABAYA

2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Endang Setyowati ◽  
Mohammad Septyan
Keyword(s):  
Quality Of Service ◽  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Customer Loyalty ◽  
Consumer Loyalty ◽  
Test Results ◽  
Dominant Influence

ABSTRACTThesis entitled "The impact of service quality and product quality to consumers loalitas CV. Sabani Indonesia Surabaya "aims to determine the effect of service quality and product quality terehadap consumer loyalty simultaneous partial and see what's most dominant influence. In this study, researchers used a questionnaire to determine the perception of respondents was 50, a data analysis technique used in this study were using multiple linear regression with correlation test, F test and t test tools. The test results of this study are obtained calculation results of multiple linear regression is Y = 1,876 + 0, 105 kpl + 0.172 mortgages where all these variables have positive influence and direction of the dependent variable namely customer loyalty CV. Sabani Indonesia Surabaya. The test results simultaneously obtained Fhitung 71.299 71.299 which means Fhitung> Ftabel 3.20, or can be seen from the level of significance of 0.000 <0.05 (α = 5%). While partially obtained Thitung Quality of service (KPL) = 2,865 Thitung Product Quality (KPR) = 4,348, thus Thitung> Ttabel (2.01174). Thus the hypothesis which states that the quality of service and product quality simultaneously or partially significant effect on consumer loyalty CV. Sabani Indonesia Surabaya proven true. Variable quality of products (mortgage) has the most dominant influence on the satisfaction of members of the cooperative as it has the largest regression coefficient is 0.172 compared to 0.105 service quality variables.Keywords: quality of service, product quality, customer loyalty

scholarly journals The Influence of E-Commerce, Product Prices and Product Design on Purchasing Decisions in Souvenir Shop Tauko Medan

2019 ◽  
Vol 2 (3) ◽  
pp. 388-395
Author(s):  
Nurul Nadzfah Nanda
Keyword(s):  
Data Analysis ◽  
Statistical Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Multiple Linear Regression ◽  
Product Design ◽  
Descriptive Analysis ◽  
Purchasing Decisions ◽  
Online Purchases ◽  
Survey Approach

Purchasing decisions made by consumers in Tauko Medan have decreased, this can be seen in the number of sales in Tauko Medan. The purpose of this study was to determine and analyze the influence of e-commerce, product prices and product design on purchasing decisions in Tauko Medan. Data collection in this study was carried out through a survey approach by distributing questionnaires. The population of this research were 399 people of Tauko Medan customers who had made  online purchases. The number of research samples were 80 people. The method of data analysis used descriptive analysis and statistical analysis of multiple linear regression. Research results showed that simultaneously e-commerce, product prices and product design have a positive and significant effect on purchasing decisions in Tauko Medan. Partially e-commerce has a positive and significant effect on purchasing decisions in Tauko Medan. Likewise, the price of products partially had a positive and significant effect on purchasing decisions in Tauko Medan. Partially product design had a positive and significant effect on purchasing decisions in Tauko Medan. Of the three variables e-commerce was dominant in influencing purchasing decisions in Tauko Medan.

scholarly journals PENGARUH KUALITAS PELAYANAN, CITRA MEREK DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN LOGISTIK PADA PT. TIKI JALUR NUGRAHA EKAKURIR (JNE) DI KOTA GRESIK

MANAJERIAL ◽  
2018 ◽  
Vol 4 (2) ◽  
pp. 41
Author(s):  
RETNO AYU MULFI
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Literature Review ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Customer Loyalty ◽  
Brand Image ◽  
Sampling Technique ◽  
The City

This study aims to examine the effect of Service Quality, Brand Image and Customer Satisfaction on Logistics Customer Loyalty at PT. Tiki Track Nugraha Ekakurir (JNE) in the City of Gresik. Then a literature review and the preparation of hypotheses were carried out, data were also obtained from questionnaires on 96 Gresik people who had used PT. Tiki Nugraha Ekakurir Line (JNE) using nonprobability sampling technique. Testing is done using multiple linear regression. The results of the analysis show that service quality significantly affects customer loyalty, brand image significantly influences customer loyalty and customer satisfaction significantly influences customer loyalty.

An Exploratory Study of Factors Affecting Consumer International Online Shopping Behavior

2014 ◽  
Vol 10 (2) ◽  
pp. 45-60 ◽  
Author(s):  
Pingjun Jiang ◽  
David B. Jones
Keyword(s):  
Empirical Investigation ◽  
Online Shopping ◽  
Shopping Behavior ◽  
Factors Affecting ◽  
Online Purchases ◽  
Attitudinal Factors ◽  
High Preference ◽  
Online Shoppers ◽  
Online Stores ◽  
Online Shopping Behavior

Few studies in the literature on electronic commerce provide empirical investigation of consumer behavior in the international online shopping context. This study identifies and discusses factors that influence international online purchases and profile the characteristics of those who purchase and those who do not purchase from online stores overseas in three main categories: the online shopping experiential factors, the international shopping motivational factors, and the international trust attitudinal factors. The international online shoppers tend to highly trust foreign vendors and have high preference of and confidence in online shopping. More importantly, these shoppers are knowledge of shopping sites' hosting countries and strongly believe in those sites' global propensity. The paper makes contributions towards new knowledge and understanding of how international online shoppers differ from non-shoppers.

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