Visual attention in deaf and hearing infants: the role of auditory cues

Objective This study examines visual, auditory, and the combination of both (bimodal) coupling modes in the performance of a two-person perceptual-motor task, in which one person provides the perceptual inputs and the other the motor inputs. Background Parking a plane or landing a helicopter on a mountain top requires one person to provide motor inputs while another person provides perceptual inputs. Perceptual inputs are communicated either visually, auditorily, or through both cues. Methods One participant drove a remote-controlled car around an obstacle and through a target, while another participant provided auditory, visual, or bimodal cues for steering and acceleration. Difficulty was manipulated using target size. Performance (trial time, path variability), cue rate, and spatial ability were measured. Results Visual coupling outperformed auditory coupling. Bimodal performance was best in the most difficult task condition but also high in the easiest condition. Cue rate predicted performance in all coupling modes. Drivers with lower spatial ability required a faster auditory cue rate, whereas drivers with higher ability performed best with a lower rate. Conclusion Visual cues result in better performance when only one coupling mode is available. As predicted by multiple resource theory, when both cues are available, performance depends more on auditory cueing. In particular, drivers must be able to transform auditory cues into spatial actions. Application Spotters should be trained to provide an appropriate cue rate to match the spatial ability of the driver or pilot. Auditory cues can enhance visual communication when the interpersonal task is visual with spatial outputs.

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Seeking attention: an eye tracking study of in-store merchandise displays

International Journal of Retail & Distribution Management ◽

10.1108/ijrdm-06-2013-0120 ◽

2015 ◽

Vol 43 (6) ◽

pp. 561-574 ◽

Cited By ~ 42

Author(s):

Patricia Huddleston ◽

Bridget K. Behe ◽

Stella Minahan ◽

R. Thomas Fernandez

Keyword(s):

Visual Attention ◽

Eye Tracking ◽

Purchase Intention ◽

Product Information ◽

Product Category ◽

Practical Significance ◽

Content Type ◽

First Time ◽

Tracking Technology

Purpose – The purpose of this paper is to elucidate the role that visual measures of attention to product and information and price display signage have on purchase intention. The authors assessed the effect of visual attention to the product, information or price sign on purchase intention, as measured by likelihood to buy. Design/methodology/approach – The authors used eye-tracking technology to collect data from Australian and US garden centre customers, who viewed eight plant displays in which the signs had been altered to show either price or supplemental information (16 images total). The authors compared the role of visual attention to price and information sign, and the role of visual attention to the product when either sign was present on likelihood to buy. Findings – Overall, providing product information on a sign without price elicited higher likelihood to buy than providing a sign with price. The authors found a positive relationship between visual attention to price on the display sign and likelihood to buy, but an inverse relationship between visual attention to information and likelihood to buy. Research limitations/implications – An understanding of the attention-capturing power of merchandise display elements, especially signs, has practical significance. The findings will assist retailers in creating more effective and efficient display signage content, for example, featuring the product information more prominently than the price. The study was conducted on a minimally packaged product, live plants, which may reduce the ability to generalize findings to other product types. Practical implications – The findings will assist retailers in creating more effective and efficient display signage content. The study used only one product category (plants) which may reduce the ability to generalize findings to other product types. Originality/value – The study is one of the first to use eye-tracking in a macro-level, holistic investigation of the attention-capturing value of display signage information and its relationship to likelihood to buy. Researchers, for the first time, now have the ability to empirically test the degree to which attention and decision-making are linked.

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The Role of Organizational Development in Achieving the Competitive Advantage of University of Hail as one of the requirements of The vision of the Kingdom of Saudi Arabia 2030

International Journal of Education and Information Technologies ◽

10.46300/9109.2021.15.8 ◽

2021 ◽

Vol 15 ◽

pp. 71-82

Author(s):

Nada Zwayyid Almutairi ◽

Eman Salah Ibrahim Rizk

Keyword(s):

Saudi Arabia ◽

Organizational Development ◽

Visual Cues ◽

Kingdom Of Saudi Arabia ◽

Auditory Cues ◽

Learning Retention ◽

Lr Test ◽

The Difference ◽

Academic Year

This study explores interactive e-book cues and Information Processing Levels (IPL)’s effectiveness on Learning Retention (LR) and External Cognitive Load (ECL). 117 middle school pupils (MSP) were divided into six experimental groups based on their IPL and cues during the second term of the academic year 2019–2020. Visual Cues (VC)/Audiovisual Cues (VAC) and Auditory Cues (AC)/Audiovisual Cues (VAC) statistically varied in the Ie-book in LR test and ECL scale, same for the average scores when testing the LR in Science for MSP due to the difference between IPL for the DL. There is a statistically significant effect of cue types' interaction in Ie-book with IPL in ECL scale for MSP, at its highest peak in the case of the AVC with DL, followed by the interaction resulting from the VC with DL then AC with SL. Also, cues interaction in Ie-book with IPL immensely affect the LR test for MEP, which is at its highest peak in the case of the AVC with DL. The interactions between (DL–SL) and (AC–VC) seem to equally influence the ELC.

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Visual Attention Driven by Auditory Cues

MultiMedia Modeling - Lecture Notes in Computer Science ◽

10.1007/978-3-319-14442-9_7 ◽

2015 ◽

pp. 74-86 ◽

Cited By ~ 2

Author(s):

Jiro Nakajima ◽

Akisato Kimura ◽

Akihiro Sugimoto ◽

Kunio Kashino

Keyword(s):

Visual Attention ◽

Auditory Cues

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What Is Going on with Visual Attention in Reading and Dyslexia? A Critical Review of Recent Studies

Brain Sciences ◽

10.3390/brainsci12010087 ◽

2022 ◽

Vol 12 (1) ◽

pp. 87

Author(s):

Conrad Perry ◽

Heidi Long

Keyword(s):

Visual Attention ◽

Critical Review ◽

Reading Ability ◽

Reading Performance ◽

Span Task ◽

Causal Effects ◽

Future Research ◽

Different Types ◽

Visual Tasks

This critical review examined current issues to do with the role of visual attention in reading. To do this, we searched for and reviewed 18 recent articles, including all that were found after 2019 and used a Latin alphabet. Inspection of these articles showed that the Visual Attention Span task was run a number of times in well-controlled studies and was typically a small but significant predictor of reading ability, even after potential covariation with phonological effects were accounted for. A number of other types of tasks were used to examine different aspects of visual attention, with differences between dyslexic readers and controls typically found. However, most of these studies did not adequately control for phonological effects, and of those that did, only very weak and non-significant results were found. Furthermore, in the smaller studies, separate within-group correlations between the tasks and reading performance were generally not provided, making causal effects of the manipulations difficult to ascertain. Overall, it seems reasonable to suggest that understanding how and why different types of visual tasks affect particular aspects of reading performance is an important area for future research.

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Visually driven reading deficits: The role of object perception and visual attention

Journal of Vision ◽

10.1167/19.10.172c ◽

2019 ◽

Vol 19 (10) ◽

pp. 172c

Author(s):

Heida M Sigurdardottir ◽

Alexandra Arnardottir ◽

Eydis T Halldorsdottir ◽

Hilma R Omarsdottir ◽

Anna S Valgeirsdottir

Keyword(s):

Visual Attention ◽

Object Perception ◽

Reading Deficits

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The role of simulated motion on visual attention

Journal of Vision ◽

10.1167/6.6.946 ◽

2010 ◽

Vol 6 (6) ◽

pp. 946-946

Author(s):

M. Deller ◽

J. McAuliffe ◽

M. Johnson ◽

B. Weaver ◽

T. Wilson

Keyword(s):

Visual Attention ◽

Simulated Motion

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Understanding the role of visual attention on wines’ purchase intention: an eye-tracking study

International Journal of Wine Business Research ◽

10.1108/ijwbr-03-2019-0017 ◽

2019 ◽

Vol 32 (2) ◽

pp. 161-179

Author(s):

Patrícia Monteiro ◽

João Guerreiro ◽

Sandra Maria Correia Loureiro

Keyword(s):

Visual Attention ◽

Eye Tracking ◽

Purchase Intention ◽

Purchase Intentions ◽

Monitoring Method ◽

Content Type ◽

Quality Perceptions ◽

Consumption Situation ◽

The Impact

Purpose Wine bottles compete for consumers’ attention in the shelf during the decisive moment of choice. This study aims to explore the role that visual attention to wine labels has on the purchase decision and the mediating role of quality perceptions and desire on such purchase behaviours. Wine awards and consumption situation are used as moderators.. Design/methodology/approach The study was conducted in Portugal and 36 individuals participated in a 2 × 2 within subjects design (awarded/not awarded × self-consumption/social-consumption). For each scenario, individuals’ attention, perceptions of quality, desire and purchase intentions were recorded. Findings Data from eye-tracking shows that, during the purchase process, the amount of attention given to a bottle is determinant of individuals’ purchase intentions, a relationship that increases in significance for bottles with awards and for when consumers are buying wine for a consumption situation involving a social environment. In addition, both quality perceptions and desire are confirmed to positively influence wines’ purchase intentions. Originality/value By using an eye monitoring method, this paper brings new insights into the wine industry by highlighting the impact that wines’ labels and different consumption situations have on individuals’ attention and purchase intention. Wine producers and retailers may benefit from the insights provided by the current study to refine their communication strategies by either highlighting product characteristics and pictorial elements, as it is the case of the awards, or communicating about their products for different consumption situations.

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