Distribution Channel Relationships in the Presence of Multimarket Contact

Author(s):  
O. Cem Ozturk ◽  
Necati Tereyagoglu
1989 ◽  
Vol 53 (1) ◽  
pp. 50-69 ◽  
Author(s):  
Gary L. Frazier ◽  
James D. Gill ◽  
Sudhir H. Kale

The primary purpose of this article is to expand our understanding of the dependence and reciprocal action constructs in distribution channel relationships. The authors develop a conceptual framework for channel relationships involving the exchange of industrial products within sellers' markets in developing countries. The framework is tested with data collected in the tungsten carbide tool industry in India. Results are generally supportive of the conceptual framework and illustrate the need to (1) take the channel context into account in developing channel theory and (2) perform empirical studies in a wide variety of channel settings.


1993 ◽  
Vol 57 (2) ◽  
pp. 1-10 ◽  
Author(s):  
Jean L. Johnson ◽  
Tomoaki Sakano ◽  
Joseph A. Cote ◽  
Naoto Onzo

The study investigates how Japanese distributors of U.S. manufactured consumer products perceive the exercise of power sources by both themselves and their U.S. suppliers in the across-culture distribution channel. The mediated and nonmediated bases of power found in domestic relationships were not replicated in Japanese distributors’ perceptions. Results indicate a factor structure based on nurturing and authoritative bases of power. The Japanese also react to the exercise of power sources in a slightly different manner than Western channel participants.


2015 ◽  
Vol 17 (2) ◽  
pp. 97
Author(s):  
Sang-Lin Han ◽  
Kyung Sik Jung ◽  
Myoung Soung Lee ◽  
Jong Won Lee

2018 ◽  
Vol 9 (2) ◽  
pp. 49-61
Author(s):  
Moses Natadirja

Social media nowadays can be used not only for interacting with each other, exchanges ideas, and develop new friends, furthermore it can be used to promote and selling products or services. It is also used for musician for sales and promotion of their CD album to their fans through social media, especially for musicians , who choose to be independent with limited budget and distribution channel. One of the musician who choose to be independent is Dua Drum. The purpose of this study is to examine the relationship between musician’s social media (Interactivity & Sincerity), the tie that fans may develop via social media (Sense of Closeness & Reciprocity), and purchase legal CD album. This Research is using a quantitative approach with gathering 127 responses through online questionnaire and analyzed using Structural Model Equation (SEM). The result of this research is there are a positive relationship between Interactivity & Sincerity with Sense of Closeness & Reciprocity, and also a positive relationship between Sense of Closeness & Reciprocity with Legal Purchase Intention of CD album. Keywords: Music, Internet Marketing, Social Media Marketing, Purchase Intention


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