Puck Drop in the Pacific Northwest: Building Brand Equity for a New Professional Sport Franchise

2019 ◽  
Vol 8 (1) ◽  
pp. 18-24
Author(s):  
Melissa Davies ◽  
Michael L. Naraine ◽  
Brandon Mastromartino
Keyword(s):  
Pacific Northwest ◽  
Brand Equity ◽  
Brand Management ◽  
Professional Sport ◽  
National Hockey League ◽  
The Pacific ◽  
Color Scheme

This case asks participants to take on the role of a brand consultant, working for the fictional brand management firm, BrandNew, to advise on the branding of a new National Hockey League (NHL) franchise. The consultant will need to identify the strengths and weaknesses in the brand equity for three previous NHL expansion or relocation teams (i.e., Vegas Golden Knights, Winnipeg Jets, Carolina Hurricanes) in order to understand what goes into selecting an effective team name, color scheme, logo, mascot, and how to socially integrate into the host city market. Consultants will then make recommendations for the NHL’s next expansion team in Seattle, Washington, so as to build sustained brand equity in the Seattle market.

Astrosclereids In Needles Of Old-Growth Douglas-Fir Trees

1999 ◽  
Vol 5 (S2) ◽  
pp. 1240-1241
Author(s):  
M. Apple ◽  
A. Soeldner ◽  
R. Hamill ◽  
K. Tiekotfer
Keyword(s):  
Pacific Northwest ◽  
Cell Walls ◽  
Douglas Fir ◽  
Old Growth ◽  
Mesophyll Cells ◽  
Mesophyll Tissue ◽  
The Pacific ◽  
And Function ◽  
Development Structure

Old-growth Douglas-fir trees in the Pacific Northwest are venerable giants that often live for 500 years and reach heights of over 75 meters. Their needles are relatively ephemeral and small but have the important role of interacting with the atmosphere in order to transpire and photosynthesize. Within the photosynthetic mesophyll tissue of Douglas-fir needles, there are large, non-living cells with lignified secondary cell walls that are known as astrosclereids. Apparent channels in the secondary wall may provide a route for exchange or transport of materials between the astrosclereid lumen and mesophyll cells or the vascular cylinder. Astrosclereids may be involvev d in storage of secondary metabolites such as tannin and may develop in response to fungi, mistletoe, or other pathogens. More knowledge is needed about the development, structure and function of astrosclereids.Needles were collected from sapling and old-growth Douglas-fir, Pseudotsuga menziesii, (Mirb.) Franco, trees at the Wind River Canopy Crane in Carson, Washington and from three sites in the Cascade Mountains of Oregon in 1997 and 1998.

scholarly journals Occurrence and Survival of Apothecia of the Eyespot Pathogens Oculimacula acuformis and O. yallundae on Wheat Stubble in the U.S. Pacific Northwest

Plant Disease ◽  
2016 ◽  
Vol 100 (5) ◽  
pp. 991-995 ◽  
Author(s):  
D. I. Vera ◽  
T. D. Murray
Keyword(s):  
Winter Wheat ◽  
Sexual Reproduction ◽  
Pacific Northwest ◽  
Soil Surface ◽  
Genotypic Diversity ◽  
The United States ◽  
The Pacific ◽  
Wheat Stubble ◽  
Oculimacula Yallundae

Eyespot is a chronic disease of wheat caused by Oculimacula yallundae and O. acuformis that results in premature ripening of grain, lodging, and reduced grain yield. Discovery of the sexual stage of these Oculimacula spp. in the Pacific Northwest (PNW) of the United States is relatively recent and the role of apothecia in the epidemiology of eyespot is unclear. Our goals were to determine whether and when apothecia of these Oculimacula spp. are found in the PNW, and monitor their ability to survive over summer and over winter. Seventy-three harvested commercial wheat fields in Idaho, Oregon, and Washington were surveyed for apothecia during spring and fall 2012 and spring 2013. Apothecia of both species were found in both spring and fall in 19% of fields. Apothecia survived on straw placed on the soil surface over the summer but not the winter. This is the first report of O. yallundae apothecia in commercial wheat fields in the PNW. Occurrence of apothecia in spring and fall demonstrates that sexual reproduction of both species occurs regularly in the PNW and at a time when ascospores could serve as primary inoculum for infection of winter wheat. Results of this study are consistent with previous population genetic studies that found high genotypic diversity of both eyespot pathogens in winter wheat fields and provides a baseline for understanding the influence of sexual reproduction on population dynamics and genetics of both pathogens.

Role of Water in the Pacific Northwest

1965 ◽  
Vol 57 (8) ◽  
pp. 973-980
Author(s):  
George L. Bodhaine
Keyword(s):  
Pacific Northwest ◽  
The Pacific

scholarly journals Influence of Brand Credibility, Satisfaction and Quality on Brand Equity in Non-Conventional Health Industry

2021 ◽  
Vol 11 (2(V)) ◽  
pp. 58-67
Author(s):  
Peter Kwasi Oppong
Keyword(s):  
Brand Equity ◽  
Structural Equation ◽  
Brand Management ◽  
Sampling Technique ◽  
Equation Model ◽  
Systematic Sampling ◽  
Mediating Role ◽  
Brand Credibility ◽  
The Impact

Consumer perceptions of quality, satisfaction, and brand credibility are critical ingredients for developing healthy brands with high value in a competitive market. However, few authors have looked into the brand credibility`s intervening role in the effect of quality and satisfaction on brand equity in the non-conventional health industry. Hence, this paper sought to evaluate the mediating role of brand credibility in the effect of quality and satisfaction on brand equity in the non-conventional health industry. A covariance-based structural equation model was the analytical tool employed to evaluate the hypotheses stated in this paper. Data were gathered from 265 customers using a systematic sampling technique. The research confirmed that brand credibility contributes partially to the impact of quality on brand equity and completely to satisfaction on equity in the non-conventional health industry. Accordingly, this paper contributes to expanding the current brand management literature by demonstrating the brand credibility`s intervening role in the path between satisfaction, quality, and equity, particularly in the non-conventional health industry. This paper also adds to the brand manager`s knowledge of how to build and harness credibility, quality, and satisfaction to increase brand equity in the non-conventional health industry.

scholarly journals Postglacial migration across a large dispersal barrier outpaces regional expansion from glacial refugia: evidence from two conifers in the Pacific Northwest

2020 ◽  
Author(s):  
MC Fernandez ◽  
FS Hu ◽  
DG Gavin ◽  
G deLafontaine ◽  
KD Heath
Keyword(s):  
Climate Change ◽  
Pacific Northwest ◽  
Glacial Refugia ◽  
Conifer Species ◽  
Changing Climate ◽  
Modern Species ◽  
The Pacific ◽  
Postglacial Migration ◽  
The Impact

AbstractUnderstanding how climate refugia and migration over great distances have facilitated species survival during periods of past climate change is crucial for evaluating contemporary threats to biodiversity. In addition to tracking a changing climate, extant species must face complex, anthropogenically fragmented landscapes. The dominant conifer species in the mesic temperate forests of the Pacific Northwest are split by the arid rain-shadow of the Cascade Range into coastal and interior distributions, with continued debate over the origins of the interior populations. If the Last Glacial Maximum extirpated populations in the interior then postglacial migration across the arid divide would have been necessary to create the current distribution, whereas interior refugial persistence could have locally repopulated the disjunction. These alternative scenarios have significant implications for the postglacial development of the Pacific Northwest mesic forests and the impact of dispersal barriers during periods of climate change. Here we use genotyping-by-sequencing (ddRADseq) and phylogeographical modeling to show that the postglacial expansion of both mountain hemlock and western redcedar consisted largely of long-distance spread inland in the direction of dominant winds, with limited expansion from an interior redcedar refugium. Our results for these two key mesic conifers, along with fossil pollen data, address the longstanding question on the development of the Pacific Northwest mesic forests and contrast with many recent studies emphasizing the role of cryptic refugia in colonizing modern species ranges.Statement of SignificanceUnderstanding whether habitat fragmentation hinders range shifts as species track a changing climate presents a pressing challenge for biologists. Species with disjunct distributions provide a natural laboratory for studying the effects of fragmentation during past periods of climate change. We find that dispersal across a 50-200-km inhospitable barrier characterized the expansion of two conifer species since the last ice age. The importance of migration, and minimal contribution of more local glacial refugia, contrasts with many recent studies emphasizing the role of microrefugia in populating modern species distributions. Our results address a longstanding question on the development of the disjunct mesic conifer forests of the Pacific Northwest and offer new insights into the spatiotemporal patterns of refugial populations and postglacial vegetation development previously unresolved despite decades of paleoecological studies.

Conclusion

2018 ◽  
Author(s):  
J. L. Cassaniti
Keyword(s):  
United States ◽  
Sri Lanka ◽  
Pacific Northwest ◽  
The United States ◽  
Lessons Learned ◽  
Mental Processes ◽  
The Pacific ◽  
The World

The final chapter returns the analysis back to mindfulness in the United States, and the lessons learned about how mindfulness is understood differently in Thailand, Burma and Sri Lanka compared with its popular meanings in the United States. Drawing from the experiences of over 100 informants in the Pacific Northwest, the concluding chapter shows how the TAPES of temporality, affect, power, ethics, and selfhood are articulated in different ways by people in the different regions. The chapter includes a concluding discussion of how authoritative discourses about mindfulness move through space and time, and how these lessons may inform larger questions about the role of culture in mental processes around the world.

Heritage Inc.: A Mini-Symposium on Heritage Protection and Private Actors. Held at the Faculty of Law, University of British Columbia, Vancouver, Canada, 16 March 2012

2012 ◽  
Vol 19 (4) ◽  
pp. 549-571
Author(s):  
Robert K. Paterson ◽  
Anastasia Telesetsky
Keyword(s):  
British Columbia ◽  
Pacific Northwest ◽  
Financial Support ◽  
University Of British Columbia ◽  
The Pacific ◽  
Canadian Studies ◽  
Heritage Protection ◽  
Private Actors ◽  
The University

In response to the emerging phenomenon of the role of nonstate actors in heritage protection and preservation, a one-day symposium took place on 16 March 2012 in the new Allard Hall building of the Faculty of Law at the University of British Columbia in Vancouver, Canada. The conference was officially opened by Dean of Law, Professor Mary Anne Bobinski and received financial support from the University of British Columbia, Faculty of Law Conference Fund; the Pacific Northwest Canadian Studies Consortium; and Golder Associates Ltd. The conference brought together seven experts from both academia and practice to discuss contemporary practices and emerging legal and sociological trends in heritage protection by private actors.

The Role of Agency Partnerships in Collaborative Watershed Groups: Lessons from the Pacific Northwest Experience

2014 ◽  
Vol 55 (1) ◽  
pp. 56-68 ◽  
Author(s):  
Brian C. Chaffin ◽  
Robert L. Mahler ◽  
J. D. Wulfhorst ◽  
Bahman Shafii
Keyword(s):  
Pacific Northwest ◽  
The Pacific
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