Recovering From the Houston Astros’ Sign-Stealing Scandal: A Case Study on Protecting a Professional Sport Organization’s Reputation Through Crisis Communication

2021 ◽  
Vol 10 (1) ◽  
pp. 37-41
Author(s):  
Vinu Selvaratnam
Keyword(s):  
North American ◽  
Crisis Communication ◽  
Major League Baseball ◽  
Real Life ◽  
Professional Sport ◽  
Major League ◽  
Sport Organization

In early 2020, the Commissioner of Major League Baseball, Rob Manfred, announced the Houston Astros sign-stealing scandal after months of investigation. It was one of the biggest scandals in baseball since the steroid era. After the fallout of this scandal, Major League Baseball’s reputation has suffered as stakeholders have increasingly lost faith in the organization’s ability to function ethically. This case study focuses on Manfred’s newly appointed Chief Communications Officer, Bhavna Krishnamurthy, who is tasked with repairing the organization’s reputation. The case presents a real-life incident as a backdrop to discuss crisis communication, particularly from a North American professional sport organization perspective.

scholarly journals Does Bat Day Make Cents? The Effect of Promotions on the Demand for Major League Baseball

2000 ◽  
Vol 14 (1) ◽  
pp. 8-27 ◽  
Author(s):  
Mark McDonald ◽  
Daniel Rascher
Keyword(s):  
Major League Baseball ◽  
Primary Objective ◽  
Professional Sport ◽  
Data Set ◽  
Marginal Impact ◽  
Major League ◽  
Negative Effect ◽  
The Impact ◽  
Game Attendance

A primary objective of sport marketers in the professional sport setting is to develop strategies to increase game attendance. Historically, one of the strategies to accomplish this goal has been the utilization of special promotions. This paper studied the impact of promotions on attendance at professional sport games. Specifically, this research examines (a) the overall effect of promotions on attendance, and (b) the marginal impact on attendance of additional promotional days. Using a data set containing 1,500 observations, we find that a promotion increases single game attendance by about 14%. Additionally, increasing the number of promotions has a negative effect on the marginal impact of each promotion. The loss from this watering down effect, however, is outweighed by the gain from having an extra promotion day.

Diamond Dollars Case Competition: The Mike Trout Dilemma

2013 ◽  
Vol 2 (1) ◽  
pp. 60-65 ◽  
Author(s):  
Vince Gennaro
Keyword(s):  
Los Angeles ◽  
Major League Baseball ◽  
Professional Sport ◽  
Primary Data ◽  
Sport Organizations ◽  
Case Discussion ◽  
Analytical Skills ◽  
The Many ◽  
Real World Problems

This case was prepared by the author for the Diamond Dollars Case Competition in March 2013. It was developed for the purpose of a case discussion. It contains various assumptions that were generated for illustrative purposes and is not intended to serve as a source of primary data. It takes the hypothetical 2013 performance of young baseball superstar Mike Trout to provide students with an opportunity to apply analytical skills to the types of real-world problems faced by professional sport organizations. The case study invites students to weigh the many factors that Los Angeles Angels management must consider in determining how to realistically negotiate with Trout for the benefit of the ball club following the 2013 Major League baseball season.

Where’s the Dexamyl, Doc?

2017 ◽  
Author(s):  
Nathan Michael Corzine
Keyword(s):  
Twentieth Century ◽  
Drug Use ◽  
Major League Baseball ◽  
Real Life ◽  
Chemical Formula ◽  
Baseball Players ◽  
New Methods ◽  
Major League ◽  
History Of

This chapter discusses the history of drug use in Major League Baseball (MLB). It begins with Twentieth-Century Fox's baseball fantasy It Happens Every Spring, the story of a nerdy chemistry professor, and diehard baseball fanatic, who relies on a secret chemical formula in order to moonlight as a phenom pitcher for the St. Louis Cardinals. The problem with the film was that it was “the story of a cheat, winning a pennant and a World's Championship series.” In real-life baseball, cheating has quite a long history. This chapter examines the emergence of a generation of pioneering trainers and team doctors who introduced new methods to ease pain, spur healing, and enhance the performance of baseball players, including the injection of tranquilizers and the use of amphetamines. It also considers the case of Sandy Koufax and the league's refusal to admit that there was a doping problem in the sport; in short, baseball players did not use drugs.

scholarly journals Sports under Quarantine: A Case Study of Major League Baseball in 2020

2020 ◽  
Vol 10 (1) ◽  
pp. 5
Author(s):  
Kari L. J. Goold ◽  
Reynafe N. Aniga ◽  
Peter B. Gray
Keyword(s):  
Major League Baseball ◽  
Data Retrieval ◽  
Media Analysis ◽  
Research Approach ◽  
Social Media Analysis ◽  
News Reports ◽  
Common Category ◽  
Major League ◽  
Twitter Users

This case study entailed a Twitter content analysis to address the pandemic-delayed start to Major League Baseball (MLB) in the shortened 2020 season. This case study helps address the overarching objective to investigate how the sports world, especially fans, responded to MLB played during the 2020 COVID-19 pandemic. The methods investigated the common themes and determined who used predetermined Twitter hashtags. We recorded how many times external links, photos, emojis, and the 30 MLB teams were mentioned in the 779 tweets obtained during 39 days of data retrieval. Results showed that the most common category of tweeted content concerned news reports. Comparable numbers of positive and negative responses to the start of the MLB season were recognized, with a fraction of tweets highlighting COVID-19 impacts on health and modification of play (e.g., cardboard fans). The majority of Twitter users were from media and layperson categories. More inferred males tweeted using the selected hashtags. In exploratory analyses, results indicated that 50.2% of the sample included a link or a photo, and 2.2% of the sample used an emoji. The three most mentioned teams were the Cardinals (N = 51), Marlins (N = 49), and the Yankees (N = 48). The results confirmed the value of social media analysis as a research approach and revealed patterns emerging during a unique pandemic sports and media era.

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