The study of yacht shape feature based on eye tracking experiments

Author(s):  
Shu-Jiang Li ◽  
Hai-Yan Li ◽  
Wei-Min Yang
Author(s):  
Maofu Liu ◽  
Huijun Hu

The image shape feature can be described by the image Zernike moments. In this chapter, the authors point out the problem that the high dimension image Zernike moments shape feature vector can describe more detail of the original image but has too many elements making trouble for the next image analysis phases. Then the low dimension image Zernike moments shape feature vector should be improved and optimized to describe more detail of the original image. Therefore, the optimization algorithm based on evolutionary computation is designed and implemented in this chapter to solve this problem. The experimental results demonstrate the feasibility of the optimization algorithm.


2017 ◽  
Vol 34 (1) ◽  
pp. 1-10 ◽  
Author(s):  
Monica D. Hernandez ◽  
Yong Wang ◽  
Hong Sheng ◽  
Morris Kalliny ◽  
Michael Minor

Purpose The authors aim to examine the effect of location-driven logo placement on attention and memory on the web addressing differences between individuals that read unidirectionally (left-to-right [LTR]) versus bidirectionally (both right-to-left and LTR). Design/methodology/approach Using an eye-tracking approach combined with traditional verbal measures, the authors compared attention and memory measures from a sample composed of bidirectional (Arab/English) readers and unidirectional readers. Findings The findings reveal that unidirectional and bidirectional readers differ in attention patterns. Compared to bidirectional readers, unidirectional readers pay less attention to the logo on the bottom right corner of the webpage based on verbal measures. The eye-tracking data of the two groups further identify differences based on total hits and duration time. Unidirectional LTR readers demonstrate higher fluency in feature-based attention whereas bidirectional readers show higher fluency in spatial attention. Originality/value The authors expand on scarce research on reading direction bias effect on location-driven stimuli placement in online settings. They contribute to the understanding of the differences between unidirectional and bidirectional readers in their cognitive responses (attention and memory) to organization of marketing stimuli.


Author(s):  
Daichi Abe ◽  
Satoshi Suzuki ◽  
Kouzirou Iizuka ◽  
Takashi Kawamura

2015 ◽  
Vol 19 (1) ◽  
pp. 177-201 ◽  
Author(s):  
Giovanna Devetag ◽  
Sibilla Di Guida ◽  
Luca Polonio
Keyword(s):  

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