The Relationship between Internal Marketing Orientation, Employee Commitment, Charismatic Leadership and Performance

2015 ◽  
Author(s):  
Wan-I Lee ◽  
Chun-Chi Chen ◽  
Chien-Cheng Lee
Keyword(s):  
Employee Commitment ◽  
Charismatic Leadership ◽  
Internal Marketing ◽  
Marketing Orientation ◽  
And Performance ◽  
The Relationship

scholarly journals Do Employees Matter in the Relationship between Corporate Social Responsibility and Financial Performance?

2019 ◽  
Vol 11 (22) ◽  
pp. 6251 ◽  
Author(s):  
Jae Mee Yoo ◽  
Woojae Choi ◽  
Mi Lim Chon
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Financial Performance ◽  
Employee Commitment ◽  
Micro Level ◽  
And Performance ◽  
Internal Stakeholders ◽  
Corporate Social ◽  
The Impact ◽  
The Relationship

This study investigated the mechanism behind the impact of corporate social responsibility (CSR) on firms’ financial performance while focusing on internal stakeholders. Although many studies have examined the effects of CSR few has empirically investigated the underlying process of the mechanism. In addition, previous research has rarely regarded employees as a link between CSR and firms’ outcomes, despite employees implementing CSR policies. This study explored the pathway of the CSR-employees-firm’s performance. Employee commitment was used to explain the relationship between CSR and performance, since it is an important employee-associated micro-level outcome of CSR. The results showed that CSR indirectly influenced a firm’s accounting profitability through enhanced employee commitment, as well as directly affected firm’s profitability. CSR increases employee commitment, which in turn leads to improvements in a firm’s accounting returns. The paper suggests that employees should be considered as an important agent for the effects of CSR initiatives.

Markets and the creation of competitive advantages in companies according to an internal marketing orientation

2021 ◽  
Vol 8 (10) ◽  
pp. 93-107
Author(s):  
Fouzi Tahar Abderzag ◽  
Keyword(s):  
Financial Performance ◽  
Competitive Advantage ◽  
Current Literature ◽  
Internal Marketing ◽  
Competitive Advantages ◽  
Continuous Growth ◽  
Marketing Orientation ◽  
The Creation ◽  
The Relationship ◽  
A Company

The objective of this study was is to examine the relationship between internal marketing orientation and the creation of competitive advantages and determine whether this is useful in light of the continuous growth in competition. For modern companies, competitive advantage has become a necessary and inevitable prerequisite for their continued survival in the market. Internal marketing policies, which are an element of modern marketing, have, therefore, become a pillar for building and sustaining competitive advantages. However, there is insufficient focus on strategic internal marketing and its impact on a firm’s competitiveness. Indeed, nuanced insights suggest that the competitive advantage of a company can actively increase its financial performance by maintaining and increasing its market share and distinguishing it from its competitors, which is especially useful during highly competitive periods. Finally, this research uses an updated approach to build on the current literature and provide managers with insights into the drivers and outcomes of strategic internal marketing. These insights about internal-marketing-driven competitive advantages suggest that internal marketing can help companies achieve diversification and stability.

Market orientation and performance: industrial supplier and customer perspectives

2020 ◽  
Vol 35 (11) ◽  
pp. 1701-1714 ◽  
Author(s):  
Thomas L. Powers ◽  
Karen Norman Kennedy ◽  
Seongwon Choi
Keyword(s):  
Firm Performance ◽  
Market Orientation ◽  
Multiple Perspectives ◽  
Actual Performance ◽  
Content Type ◽  
Industrial Marketing ◽  
Perceived Performance ◽  
Marketing Orientation ◽  
And Performance ◽  
The Relationship

Purpose This paper aims to contribute industrial marketing literature by examining the relationship between market orientation and performance based on multiple perspectives and measures. Although the relationship between market orientation and firm performance has been examined in prior research a gap in the literature exists, as this relationship has not been examined from separate perspectives of managers, salespersons and customers. In addition to this gap in the literature, a further gap exists as these multiple assessments of market orientation have not been examined relative to both subjective and objectives measures of industrial firm performance. Design/methodology/approach The research is based on data obtained from 111 sales branches of a Fortune 500 industrial supplier. Findings The results indicate that managers, salespersons and customers all indicate a positive relationship between market orientation and perceived performance. Market orientation and actual branch performance were not related when assessed by any of the three respondent groups. Only salespersons were able to significantly relate perceived firm performance to actual performance. Research limitations/implications These findings add a new dimensions to the existing stream of literature on the industrial marketing orientation and performance relationship. Originality/value These findings add new dimensions to the existing stream of literature on the industrial marketing orientation and performance relationship.

A Quantitative Review of Research on Charismatic Leadership

1996 ◽  
Vol 78 (1) ◽  
pp. 271-287 ◽  
Author(s):  
J. Bryan Fuller ◽  
Coleman E. P. Patterson ◽  
Kim Hester ◽  
Donna Y. Stringer
Keyword(s):  
Organizational Context ◽  
Meta Analysis ◽  
Charismatic Leadership ◽  
Classification Theory ◽  
Organizational Level ◽  
Implicit Leadership ◽  
Implicit Leadership Theory ◽  
And Performance ◽  
Satisfaction With The Leader ◽  
The Relationship

This study used meta-analysis to explore the relationship between charismatic leadership and satisfaction with the leader, perceived leader's effectiveness, and performance. To maintain construct consistency Bass' 1985 conceptualization of charisma was used. Results indicate potential moderating effects for two moderators of research design (objective/subjective performance and percept-percept/multisource study design) and for two theoretically predicted moderators (organizational level of focal leader and organizational context). The results are discussed in relation to implicit leadership theory and cognitive classification theory.

The Effect of Charismatic Leadership on the Relationship between Work Stressors and Performance

2012 ◽  
Vol 2012 (1) ◽  
pp. 15400
Author(s):  
Yiwen Zhang ◽  
Marcie LePine ◽  
Bruce Louis Rich ◽  
Eean Crawford
Keyword(s):  
Charismatic Leadership ◽  
Work Stressors ◽  
And Performance ◽  
The Relationship

scholarly journals EXPLORING THE EFFECT OF INTERNET MARKETING ORIENTATION, LEARNING ORIENTATION AND MARKET ORIENTATION ON INNOVATIVENESS AND PERFORMANCE: SME (EXPORTERS) PERSPECTIVES

2013 ◽  
Vol 14 (Supplement_1) ◽  
pp. S257-S278 ◽  
Author(s):  
Norzalita A. Aziz ◽  
Nor Asiah Omar
Keyword(s):  
Market Orientation ◽  
Internet Marketing ◽  
Two Dimensions ◽  
One Dimension ◽  
Shared Knowledge ◽  
Customer Focus ◽  
Learning Orientation ◽  
Marketing Orientation ◽  
And Performance ◽  
The Relationship

This study explores the relationship between Internet Marketing Orientation, Market Orientation, Learning Orientation, Innovation Capabilities and Performance. The study also investigates the role of Internet Marketing Orientation integration in the linkage between Market Orientation-Innovativeness and Learning Orientation-Innovativeness. From an analysis of usable survey data from 101 Bumiputera SMEs-Exporters, three dimensions of Market Orientation (Customer Focus, Inter-Functional Coordination, Information Dissemination), two dimensions of Learning Orientation (Shared Knowledge, and Vision and Commitment to Learning), one dimension of Internet Marketing Orientation and one dimension of Innovation Capabilities and Performance are extracted from the factor analysis results. The results of regression analysis show that Customer Focus, Shared Knowledge and Vision, and Internet Marketing Orientation directly influenced SMEs’ Innovation Capabilities. However, Internet Marketing Orientation is more influential in developing innovation capabilities among SMEs compared to others. While, Shared Knowledge and Vision is the crucial factor in enhancing the business performance among SME (exporters). The relationship among a firm's Internet Marketing Orientation, Learning Orientation, Market Orientation and Innovation Capabilities and Performance are considered a crucial research area in developing countries. The implications for Malaysian SMEs are discussed.

scholarly journals Linking internal marketing orientation to balanced scorecard outcomes in small businesses: the case of travel agencies

2017 ◽  
Vol 11 (3) ◽  
pp. 297-308 ◽  
Author(s):  
Javad Khazaei Pool ◽  
Masood Khodadadi ◽  
Ezat Amirbakzadeh Kalati
Keyword(s):  
Financial Performance ◽  
Balanced Scorecard ◽  
Small Businesses ◽  
Internal Marketing ◽  
Equation Modeling ◽  
Content Type ◽  
Internal Process ◽  
Marketing Orientation ◽  
Process Learning ◽  
The Relationship

Purpose The purpose of this paper is to examine how internal marketing orientation affects balanced scorecard outcomes (financial performance, customer, internal process, learning and growth) in a small service businesses context. Design/methodology/approach Drawing from the small businesses, the relationship between internal marketing orientation and performance is hypothesized and tested. A structural equation modeling (SEM) test with maximum likelihood estimation was performed to test the relationship between the research variables. Findings The results obtained from the SEM analyzes revealed that internal marketing orientation positively impacts the levels of financial and non-financial performance. The results also indicate that non-financial performance measures (that is, customer, internal process, learning and growth) directly affect financial performance. Originality/value This study unpacks the mechanism between internal marketing orientation and balanced scorecard outcomes and contributes to the academic research of internal marketing orientation in the context of small businesses.

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