The Moderating Effect of Social Ties on Customers' Willingness to Interact in Value Co-Creation

2018 ◽  
Author(s):  
Christian Narh Opata ◽  
Wen Xiao ◽  
Angela Abena Nusenu
Keyword(s):  
Social Ties ◽  
Moderating Effect

The Moderator Effects of Switching Costs and Customer Expertise in the Satisfaction-Repurchase Intention Relationship for Mobile Telecommunication Services

2015 ◽  
pp. 83-103
Author(s):  
Tuu Ho Huy
Keyword(s):  
Mobile Communication ◽  
Switching Costs ◽  
Social Ties ◽  
Interaction Effects ◽  
Moderating Effect ◽  
Repurchase Intention ◽  
Mobile Telecommunication ◽  
Communication Services ◽  
Telecommunication Services ◽  
Moderator Role

This study discusses and tests the moderator role of monetary, time, effort, social ties and relational switching costs and their interactions with customer expertise in the satisfaction-repurchase intention relationship for mobile communication services. The authors use survey data of 516 customers from the three largest mobile communication providers in Vietnam. A moderated regression is used to test the hypotheses of both two- and three-way interaction effects on repurchase intention. The results show that monetary, time, effort and social ties switching costs have a negative moderating effect, but relational switching costs have a positive moderating effect on the satisfaction-repurchase intention relationship. Furthermore, this study contributes to the existing literature by providing empirical evidence supporting three-way interaction effects between satisfaction, switching costs and customer expertise on repurchase intention. Specifically, customer expertise reduces the moderating effects of social ties and relational switching costs on the satisfaction-repurchase intention relationship.

The moderating effect of corporate reputation on inter-firm alliance impact on company performance

2019 ◽  
Vol 31 (4) ◽  
pp. 524-543
Author(s):  
Xiaoyu Liu ◽  
Harrie Vredenburg ◽  
Urs Daellenbach
Keyword(s):  
Social Capital ◽  
Firm Performance ◽  
Corporate Reputation ◽  
Economies Of Scale ◽  
Social Ties ◽  
Moderating Effect ◽  
Company Performance ◽  
Resource Heterogeneity ◽  
Content Type ◽  
Alliance Partners

Purpose The purpose of this paper is to untangle the impacts of a firm’s corporate reputation and its alliance partners’ social capital on its financial performance, drawing on the relational and the network points of view. Design/methodology/approach This paper explored the moderating effect of corporate reputation on the relationship between partners’ social capital (e.g. resource heterogeneity, structural relations and partners’ social ties) and a focal firm’s performance. An OLS three-step regression model (controls, main effects and interaction effects) was used to test the proposed hypotheses based on 265 US joint ventures. Findings The influence of partners’ social capital on a focal firm’s performance is negatively moderated by the focal firm’s reputation at the firm and network levels; larger and more prestigious firms listed in Fortune database tend to choose partners with a higher level of resource heterogeneity, whereas smaller firms tend to choose partners in similar industries to increase economies of scale. The social capital factors of the partners will have different effects on the focal firm performance. Originality/value The value of this paper is in providing insight into the importance and nuances of corporate reputation in offsetting the advantages of inter-firm alliances and their impact on firm performance. In particular, the performance benefits of inter-firm alliance partners’ social ties and heterogeneous resources are negatively affected by the corporate reputation of a firm.

scholarly journals Customer willingness to participate in value co-creation: The moderating effect of social ties (empirical study of automobile customers in Ghana)

2019 ◽  
Vol 6 (1) ◽  
pp. 1573868 ◽  
Author(s):  
Christian Narh Opata ◽  
Wen Xiao ◽  
Angela Abena Nusenu ◽  
Stephen Tetteh ◽  
Emmanuel Sackitey Opata
Keyword(s):  
Empirical Study ◽  
Social Ties ◽  
Moderating Effect ◽  
Willingness To Participate

Perception of Smokers: Results from the Tobacco Monitoring Switzerland

2011 ◽  
Vol 57 (2) ◽  
pp. 131-139 ◽  
Author(s):  
Theda Radtke ◽  
Roger Keller ◽  
Andrea Bütikofer ◽  
Rainer Hornung
Keyword(s):  
Social Ties ◽  
Tobacco Consumption ◽  
School Transitions ◽  
Prevention Measures

Aim: The purpose of the study is to present adolescents’ perceptions of smokers and non-smokers among 1015 Swiss adolescents. Method: The analyses are based on data from Tobacco Monitoring Switzerland, which is a survey of tobacco consumption in Switzerland. To measure the perceptions of smokers and non-smokers, respondents were asked to attribute a series of adjectives to each group. It was also recorded when respondents mentioned that “there is no difference between smokers and non-smokers.” Results: Results show that regardless of whether the adolescents smoked or did not smoke – with the exception of more sociable – the image of smokers was more negative than the image of non-smokers. Findings also indicated that regular smokers in particular often stated that there are no differences between both groups. Conclusions: Overall, the image of smokers is more negative than the image of non-smokers, with the exception of the attribute more sociable. This perception of smokers could be important for prevention measures in new contexts (e. g., school transitions), where smoking could be a means of establishing new social ties.

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