Unveiling the Factors Influencing Consumers' Continuance Intention to Use a Subscription Box

2021 ◽  
Author(s):  
Hania Aminah ◽  
Stephanie Hui Wen Chuah ◽  
Pei Kuan Lin ◽  
Massoud Moslehpour ◽  
Afrizal Firman

This study examines factors that influence users’ continuance intention to use a mobile application. There exist few empirical researches focused solely on examining factors influencing users’ continuance intention of using mobile applications. An empirical analysis is conducted with data collected from 431 smartphone users in China. Two Application Personality dimensions i.e., Enthusiasm and Unpleasantness and one User Perception dimension i.e., Aesthetics found to have no significant impact on Application Continuance Intention; while Genuineness and Sophistication from Application Personality dimensions and Ease of Use and Perceived Control from User Perception dimensions have a positive significant influence. This study provides an insight to application developers on how to improve the quality and usability of mobile applications and enhance continues use.


2020 ◽  
Vol 12 ◽  
pp. 219-226
Author(s):  
Bhumiphat Gilitwala ◽  
Amit Kumar Nag

This research paper intends to determine the factors that influence continuance intention to use NFC for digital mobile payment. The six factors considered in this research are confirmation, perceived usefulness, trust, satisfaction, perceived risk and continuance intention.


Author(s):  
Jun Ge ◽  
Mincheol Kang ◽  
Tegegne Tesfaye Haile

This study examines factors that influence users' continuance intention to use a mobile application. There exist few empirical researches focused solely on examining factors influencing users' continuance intention of using mobile applications. An empirical analysis is conducted with data collected from 431 smartphone users in China. Two application personality dimensions (i.e., enthusiasm and unpleasantness) and one user perception dimension (i.e., aesthetics) were found to have no significant impact on application continuance intention while genuineness and sophistication from application personality dimensions and ease of use and perceived control from user perception dimensions have a positive significant influence. This study provides an insight to application developers on how to improve the quality and usability of mobile applications and enhance continues use.


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