scholarly journals Coordination of Cooperative Advertising in a Two-Period Fashion and Textiles Supply Chain

2014 ◽  
Vol 2014 ◽  
pp. 1-10 ◽  
Author(s):  
Yi He ◽  
Zhiying Liu ◽  
Khalid Usman
Keyword(s):  
Decision Making ◽  
Supply Chain ◽  
Channel Member ◽  
Cooperative Advertising ◽  
Cooperative Program ◽  
Advertising Strategies ◽  
Decision Making Framework ◽  
The One ◽  
Over Time

Previous studies related to cooperative advertising mainly focus on the one-period supply chain. In the fashion and textiles (FT) supply chain, the demand of most FT products (fashion clothing, vogue handbags, fashion shoes, and so on) varies over time due to the trends of fashion. In these conditions, a decision-making framework with a multiple-period supply chain becomes more realistic. In view of this, we investigate the optimal cooperative advertising strategies in a two-period FT supply chain consisting of a manufacturer and a retailer in two different scenarios: (i) each channel member makes decisions within a cooperative program; (ii) the retailer is vertically integrated with a manufacturer. Also, we introduce a two-way subsidy contract to coordinate the supply chain.

scholarly journals Cooperative Advertising in a Supply Chain with Horizontal Competition

2013 ◽  
Vol 2013 ◽  
pp. 1-16 ◽  
Author(s):  
Yi He ◽  
Qinglong Gou ◽  
Chunxu Wu ◽  
Xiaohang Yue
Keyword(s):  
Game Theory ◽  
Decision Making ◽  
Supply Chain ◽  
Numerical Analysis ◽  
Open Loop ◽  
Channel Member ◽  
Cooperative Advertising ◽  
Horizontal Competition ◽  
Differential Game Theory ◽  
Advertising Strategies

Cooperative advertising programs are usually provided by manufacturers to stimulate retailers investing more in local advertising to increase the sales of their products or services. While previous literature on cooperative advertising mainly focuses on a “single-manufacturer single-retailer” framework, the decision-making framework with “multiple-manufacturer single-retailer” becomes more realistic because of the increasing power of retailers as well as the increased competition among the manufacturers. In view of this, in this paper we investigate the cooperative advertising program in a “two-manufacturer single-retailer” supply chain in three different scenarios; that is, (i) each channel member makes decisions independently; (ii) the retailer is vertically integrated with one manufacturer; (iii) two manufacturers are horizontally integrated. Utilizing differential game theory, the open-loop equilibrium-advertising strategies of each channel member are obtained and compared. Also, we investigate the effects of competitive intensity on the firm’s profit in three different scenarios by using the numerical analysis.

scholarly journals Theology at Thresholds: Learning from a Practice ‘In Transition’

2017 ◽  
Vol 4 (1) ◽  
pp. 45-62 ◽  
Author(s):  
Rachel Muers ◽  
Rhiannon Grant
Keyword(s):  
Decision Making ◽  
The Other ◽  
Small Scale ◽  
Theological Ethics ◽  
Reciprocal Influence ◽  
Core Practices ◽  
Recent Developments ◽  
Collective Process ◽  
The One ◽  
Over Time

Recent developments in contemporary theology and theological ethics have directed academic attention to the interrelationships of theological claims, on the one hand, and core community-forming practices, on the other. This article considers the value for theology of attending to practice at the boundaries, the margins, or, as we prefer to express it, the threshold of a community’s institutional or liturgical life. We argue that marginal or threshold practices can offer insights into processes of theological change – and into the mediation between, and reciprocal influence of, ‘church’ and ‘world’. Our discussion focuses on an example from contemporary British Quakerism. ‘Threshing meetings’ are occasions at which an issue can be ‘threshed out’ as part of a collective process of decision-making. Drawing on a 2015 small-scale study (using a survey and focus group) of British Quaker attitudes to and experiences of threshing meetings, set in the wider context of Quaker tradition, we interpret these meetings as a space for working through – in context and over time – tensions within Quaker theology, practice and self-understandings, particularly those that emerge within, and in relation to, core practices of Quaker decision-making.

Bundling strategies for complementary products in a horizontal supply chain

Kybernetes ◽  
2018 ◽  
Vol 47 (6) ◽  
pp. 1158-1177
Author(s):  
Qingyun Xu ◽  
Bing Xu ◽  
Ping Wang ◽  
Yi He
Keyword(s):  
Supply Chain ◽  
Profit Sharing ◽  
Content Type ◽  
Cooperative Program ◽  
Mixed Bundling ◽  
The Game Theory ◽  
The One ◽  
High Degree ◽  
Future Work ◽  
Advertising And Promotion

Purpose This paper aims to address the following problems: What are the firms’ optimal pricing and quality policies under three scenarios (no bundling, pure bundling and mixed bundling)? In what condition will one bundling strategy dominate the others? How does the degree of complementarity affect the firms’ decision? Design/methodology/approach Using the game theory, this study first establishes three models of bundling strategies: no bundling, pure bundling and mixed bundling and then obtains the optimal prices and quality decisions. This study uses numerical analysis to explore the relationships between the prices (demands and profits) and some key parameters and to obtain some valuable management complications. Findings Some interesting and valuable management implications are established: regardless of the degree of complementarity, adopting a pure bundling or mixed bundling strategy is better than separately selling an individual product; a high degree of complementarity leads to reduced profit in the no bundling and mixed bundling scenarios, whereas the condition in the pure bundling strategy is the opposite; and when the degree of complementarity is adequately large, choosing pure bundling strategy is more profitable. Research limitations/implications On the one hand, this study does not calculate the profit sharing ratio, and hence, the equilibrium profit sharing ratio can be explored in future work. On the other hand, marketing efforts (e.g. advertising and promotion) can be included in the study. Practical implications This study derives the necessary conditions for the most effective bundling strategy that maximizes firm’s profits, and these conclusions can provide a decision reference to the bundling decisions of firms. Originality/value First, the optimal bundling strategies in a horizontal supply chain consisting of two firms is considered. Under the pure and mixed bundling strategies, the two firms sell the bundled product by building a cooperative program. Second, both the pricing policies and quality decisions of supply chain members under the different bundling strategies are studied.

scholarly journals Decision-Making of Electronic Commerce Supply Chain considering EW Service

Complexity ◽  
2020 ◽  
Vol 2020 ◽  
pp. 1-13
Author(s):  
Yuyan Wang ◽  
Zhaoqing Yu ◽  
Liang Shen ◽  
Runjie Fan
Keyword(s):  
Decision Making ◽  
Supply Chain ◽  
Electronic Commerce ◽  
Service Providers ◽  
Rapid Development ◽  
Service Level ◽  
Network Economy ◽  
Service Levels ◽  
Decision Making Models ◽  
The One

With the rapid development of the network economy, it is a marketing strategy to provide an extended warranty (EW) service. Considering the differences in the EW service providers and dominant enterprises, this paper proposes four kinds of decision-making models and aims to study decisions of the electronic commerce supply chain, including EW price, sales price, and service level of e-platform. Through comparative analysis and numerical analysis, this research shows that, among four decision-making models, the highest system profit can be achieved when the seller provides the EW service and the e-platform dominates the system. For electronic commerce supply chain enterprises, whether to dominate the system or to provide EW service, it is conducive to the increase of profits. When the e-platform provides the EW service, the conclusion is that who dominates the system is the one who gets more profit. However, when the seller provides the EW service, the conclusion is that who dominates the system is the one who gets less profit. When the EW service is offered by the dominating enterprise, service levels of the e-platform are lower.

Agrifood supply chain management: A comprehensive hierarchical decision-making framework and a critical taxonomy

2014 ◽  
Vol 120 ◽  
pp. 47-64 ◽  
Author(s):  
Naoum K. Tsolakis ◽  
Christos A. Keramydas ◽  
Agorasti K. Toka ◽  
Dimitrios A. Aidonis ◽  
Eleftherios T. Iakovou
Keyword(s):  
Decision Making ◽  
Supply Chain ◽  
Supply Chain Management ◽  
Hierarchical Decision Making ◽  
Chain Management ◽  
Hierarchical Decision ◽  
Decision Making Framework
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