scholarly journals The adoption of social media by small and medium enterprise: a systematic literature review

2021 ◽  
Vol 24 (2) ◽  
pp. 1220
Author(s):  
Ahmed Abdullah Alhamami ◽  
Noor Azuan Hashim ◽  
Roshayati Abdul Hamid ◽  
Siti Ngayesah Ab. Hamid
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Systematic Literature Review ◽  
Structural Equation ◽  
Business Performance ◽  
Small And Medium Enterprises ◽  
Combination Of Theories ◽  
Medium Enterprise ◽  
Fierce Competition ◽  
Medium Enterprises

Social media (SM) has become a necessity and a method to confront challenges and fierce competition. More than half of the population are using SM. However, its implication for small and medium enterprises (SMEs) is not well documented and researched. Therefore, the purpose of this study is to review the literature pertaining to the adoption of SM by SMEs. A systematic literature review was conducted using specific keywords and database. This has resulted in reviewing 28 related articles. The findings was presented using frequency analysis. Number of articles are increasing steadily especially in emerging markets with large number of studies deploying the exploratory nature. The most widely used theory is the technological-organizational-environmental framework (TOE) and the sample size of the reviewed studies is adequate. Increasingly the structural equation modelling are being used. However, the use of intervening variable is minimal. The finding also showed that organizational and environmental context variables are the most important predictors of SM adoption by SMEs while the consequence of this adoption on business performance is mixed. There is a need for more studies to discover the consequence of adopting SM by SMEs using a combination of theories.

scholarly journals Innovation and Firm Performance: The Moderating and Mediating Roles of Firm Size and Small and Medium Enterprise Finance

2020 ◽  
Vol 13 (5) ◽  
pp. 97 ◽  
Author(s):  
Ploypailin Kijkasiwat ◽  
Pongsutti Phuensane
Keyword(s):  
Firm Performance ◽  
Firm Size ◽  
Structural Equation ◽  
Small And Medium Enterprises ◽  
Partial Least Square ◽  
Least Square ◽  
Financial Capital ◽  
Medium Enterprise ◽  
Medium Enterprises ◽  
The Impact

This study examines the moderating effect of firm size on the relationship between innovation and firm performance of small and medium enterprises in 29 countries in Eastern European and Central Asia. The study also investigates whether the impact of innovation in products and processes on firm performance is affected by financial capital. The method applied is partial least square structural equation modelling. The findings indicate that firm size and the financial capital both moderate and mediate the impact of innovation on firm performance, positively or negatively. The findings have implications for decision makers by highlighting the significance of firm size and financial sources when planning to introduce innovations to enhance firm performance.

scholarly journals FACTORS THAT DETERMINE THE PERFORMANCE IMPROVEMENT OF SMALL AND MEDIUM ENTERPRISES IN JAKARTA

2019 ◽  
Vol 8 (2) ◽  
pp. 38-45
Author(s):  
Rudy Santosa Sudirga
Keyword(s):  
High School ◽  
Performance Improvement ◽  
Product Innovation ◽  
Structural Equation ◽  
Business Performance ◽  
Small And Medium Enterprises ◽  
Equation Modelling ◽  
Analysis Technique ◽  
Medium Enterprises ◽  
Age Range

The research of factors that determine the performance improvement of small and medium enterprises in Jakarta is based on the background of increasing small and medium enterprises sector in Jakarta. The benefits of this study are to find out what factors are most influential on the performance of small and medium enterprises in Jakarta. The authors took a number of 200 samples of small and medium enterprises in Jakarta, and the research data analysis technique is multiple regression with Structural Equation Modelling IBM SPSS Amos version 23. The results of respondents who answered the questions were dominated by respondents with a high school education background 152 people (76%), with ages ranging between 41–50 years 117 people (58.5%), and having income turnover above 90 million rupiah per month 122 people (61%), so it can be categorized that the majority of small and medium business entrepreneurs are educated in high school and are still in the productive age range. The results showed that the Business/Product Innovation, Business Competence, Business Capital, and Population had a significant effect on Business Performance, while variables Environmental Factors have no significant effect on Business Performance.

scholarly journals EFEKTIVITAS MEDIA PROMOSI PADA PRODUK SANDWICH GORENG MEREK ROYAL SANDWICH

2019 ◽  
Vol 13 (1) ◽  
pp. 1-17
Author(s):  
Laila Afifah ◽  
Mudatsir Najamuddin ◽  
Bintan Humaeira
Keyword(s):  
Social Media ◽  
Small And Medium Enterprises ◽  
The Other ◽  
Convenience Food ◽  
Promotion Program ◽  
Fierce Competition ◽  
Medium Enterprises ◽  
The Impact ◽  
Significant Point ◽  
The Way

Marketing is a significant point in agriculture. Without marketing, products that have been resulted may be difficult to sale. Marketing is not just a method to sell products as many as possible for benefits, but it is also the way to keep the existence of produced products on the market. The company also needs to communicate the product and the company itself to the customers, especially in the situation of fierce competition. One of the marketing successes is influenced by the promotions. Many products are not successful in the market because of the promotions failure although in terms of quality are well-established if compared with the other products (simamora, 2003: 284). Promotion program that currently favored by business is by using social media as a way to promote their products especially in companies with low budget. One of companies that uses social media to promote the products is Royal Sandwich. Royal Sandwich is one of the UKM (small and medium enterprises) in the field of convenience food. The aims of this study are: 1) Recognizing various promotion conducted by the Royal Sandwich. 2) Analyzing the effectiveness of promotion media of the fried sandwich product by Royal Sandwich based on the impact of communication. 3) Analyzing the effectiveness of promotion media of the fried sandwich product by Royal Sandwich based on the impact of sale.

SAK-EMKM IMPLEMENTATION of MEDIUM ENTERPRISE FINANCIAL STATEMENT In Salatiga (Case Study of Medium Enterprise XZY in Salatiga)

2020 ◽  
Vol 4 (2) ◽  
Author(s):  
Regina Aurellia Putri ◽  
Paskah Ika Nugroho
Keyword(s):  
Business Performance ◽  
Small And Medium Enterprises ◽  
Financial Accounting ◽  
Financial Statement ◽  
Financial Position ◽  
Income Statement ◽  
Medium Enterprise ◽  
Medium Enterprises ◽  
To Receive

In order to evaluate Business Performance and make Small and Medium Enterprise easier to receive Business Credit Community, Ikatan Akuntan Indonesia (IAI) provides SAK EMKM (Financial Accounting Standards of Micro, Small and Medium Enterprises). SAK EMKM consists of Statement of Financial Position, Income Statement, and Notes to Financial Statement. Object of this research is Charcoal Briquette Producers that is categorized as Medium Enterprise located in in Salatiga. Purpose of this research is to educate and assist EMKM XYZ in arranging financial statement, since owner of this business does not understand what is SAK EMKM and how to apply it.

scholarly journals Change Management, Digital Maturity, and Green Development: Are Successful Firms Leveraging on Sustainability?

2020 ◽  
Vol 12 (10) ◽  
pp. 4019
Author(s):  
Anna Irimiás ◽  
Ariel Mitev
Keyword(s):  
Change Management ◽  
Structural Equation ◽  
Business Performance ◽  
Small And Medium Enterprises ◽  
Business Environment ◽  
Survey Study ◽  
Strategic Action ◽  
Green Development ◽  
Medium Enterprises ◽  
The Relationship

The purpose of this paper is to capture firms’ perceptions on the relationship between change management, digitalization, business performance, and green development. The adaptation of digital technologies has challenged the business environment, leading to a major incorporation of the role of entrepreneurs in the process of fostering green development. Building on data from a survey study with 270 Small and Medium Enterprises (SMEs) and large companies located in a relatively developed Hungarian region and adopting the Strategic Action Field (SAF) theory, firms’ perceptions on change management, digital maturity, and green development were explored. The data was analyzed using partial least squares structural equation modelling (PLS-SEM). Results revealed that change management has a direct positive effect on digital maturity and on business performance and has a small effect on companies’ commitment towards green development. This paper contributes to the debate on the relationship between digitalization and green development within entrepreneurial organizations.

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