A Study on the Factors of the Environment-friendly Agricultural Product Consumption on the Favorability, Purchase Intention, and Recommendation Intention

2013 ◽  
Vol 21 (2) ◽  
pp. 171-187 ◽  
Author(s):  
Cheol-Han Lee ◽  
Jae-Hyun Hwang
Keyword(s):  
Purchase Intention ◽  
Agricultural Product ◽  
Environment Friendly ◽  
Product Consumption ◽  
Recommendation Intention

scholarly journals Factor Affecting Attitude and Purchase Intention of Luxury Fashion Product Consumption: A Case of Korean University Students

2020 ◽  
Vol 12 (18) ◽  
pp. 7497
Author(s):  
Maidul Islam ◽  
Bidhanchandra Nahakpam Singh
Keyword(s):  
College Students ◽  
Purchase Intention ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Brand Attitudes ◽  
Factors Affecting ◽  
South Korean ◽  
Product Consumption ◽  
Luxury Products ◽  
Korean College Students

The purpose of this study was to look into the factors affecting South Korean college students’ luxury goods purchases and their intent to buy them. A conceptual model was proposed and was tested by several hypotheses. Data were collected from Seoul, Daegu, and Daejeon in South Korea. A total of 153 respondents took part in this survey, which was conducted on brand awareness, social contrast, acquisitive, innovation in fashion, engagement in fashion, buying luxury brand attitudes, and buying interest of luxury products. Factor analysis and regression analysis were done to test the hypotheses by using SPSS. The results of this study indicated a significant positive relationship between the buying intention of luxury products and brand awareness, social contrast, and innovation in fashion. This paper help manufacturer and marketing managers to make better marketing strategies for college students.

scholarly journals Effect of Emotion, Expectation, and Privacy on Purchase Intention in WeChat Health Product Consumption: The Mediating Role of Trust

2019 ◽  
Vol 16 (20) ◽  
pp. 3861 ◽  
Author(s):  
Ming-Yan Wang ◽  
Peng-Zhu Zhang ◽  
Cheng-Yang Zhou ◽  
Neng-Ye Lai
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Emotional Experience ◽  
Consumer Products ◽  
Equation Modeling ◽  
Health Product ◽  
Product Consumption ◽  
Health Products ◽  
Expectancy Confirmation ◽  
Expectation Confirmation

With the aging of the population and the upgrading of the consumption structure of national health demand in China, it has become a new trend for the public to actively seek health products and services on social networks. Based on the theory of reasoned behavior and the theory of expectancy confirmation, this study aims to analyze the cognitive factors and their effects on WeChat users’ purchase intention in the process of health product consumption. Considering that safety is a key feature of health products that distinguishes them from other consumer products, the “satisfaction” concept in the expectancy confirmation model is replaced by “trust” in this study. Two hundred and two (202) valid samples were collected by a questionnaire survey to analyze their intentions to buy health products on WeChat. Theoretical models and corresponding research hypotheses were verified by structural equation modeling. The research results show that emotional price and emotional experience are positively correlated with trust and purchase intention. There is an obvious negative correlation between privacy invasion and trust. Expectation confirmation is positively associated with trust. Moreover, the intermediary test shows that trust has completely mediated between emotional price and purchase intention, and trust also has a full intermediary effect on expectation confirmation and purchase intention.

scholarly journals Inner-Self vs. Outer-Self and Socially Responsible Product Consumption

2020 ◽  
Vol 12 (22) ◽  
pp. 9362
Author(s):  
Yeujun Yoon ◽  
Kevin Chastagner ◽  
Jaewoo Joo
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Online Survey ◽  
Brand Image ◽  
Equation Modeling ◽  
Chinese Consumers ◽  
Product Consumption ◽  
Inner Self ◽  
Status Seeking ◽  
Underlying Mechanisms

This paper investigates how two fundamental consumer characteristics, self-esteem (inner-self) and status seeking (outer-self), influence consumers’ purchasing behaviors of CSR (Corporate Social Responsibility) products via two mediating effects: brand image and self-enhancement. In particular, we analyze these effects in two different CSR domains: environmental and social. By doing so, we are able to verify the underlying mechanisms of how different types of consumers respond to various CSR promotions. We propose a distinctive CSR consumption model incorporating both inner-self and outer-self components. We collected data from two countries, the US and China, using two commonly used online survey platforms: Amazon M-Turk and Loop Information Technology. Using structural equation modeling, our analysis in the environmental domain revealed that both inner-self and outer-self components play a significant role in consumers’ desire to purchase CSR products. Additionally, this process is mediated by the brand image of the firm and the tendency to enhance self-value. Interestingly, we found that in the social domain, self-enhancement mediated consumer characteristics and purchasing behavior of CSR product, whereas brand image did not. This indicates that environmental CSR activities increase brand value and its impact on purchase intention, while social CSR activities do not. Additionally, we found similar patterns for both US and Chinese consumers.

Persuasiveness of organic agricultural products

2020 ◽  
Vol 122 (4) ◽  
pp. 1289-1304
Author(s):  
Feng-sha Chou ◽  
Chih-Chien Wang ◽  
Ming-Cheng Lai ◽  
Chien-Hui Tung ◽  
Yann-Jy Yang ◽  
...  
Keyword(s):  
Pesticide Residue ◽  
Purchase Intention ◽  
Structural Equation ◽  
Organic Food ◽  
Sampling Procedure ◽  
Equation Modeling ◽  
Agricultural Product ◽  
Strong Argument ◽  
Content Type ◽  
Advertising Strategy

PurposeThe study discusses organic agricultural product persuasion using an empirical survey. This study argued that strong argument persuasive advertising message would trigger individuals' self-reference to the harm of pesticide residue in non-organic agricultural product, which would raise their purchase intention of organic agricultural product.Design/methodology/approachThe present study conducted an empirical investigation in Taiwan by recruiting 527 Taiwanese participants using the convenience sampling procedure. The current research performed structural equation modeling analysis and used LISREL software to report the analytical results.FindingsIndividuals with health consciousness may perceive a high-level risk of non-organic agricultural product, which would raise individuals' fear perception to the harm of pesticide residue. Fear perception will increase individual's purchase intention of organic agricultural product. Results can help industry practitioners benefit from the results by enabling them to develop their advertising strategy for organic food.Originality/valueResults can help industry practitioners benefit from the results by enabling them to develop their advertising strategy for organic food.

Purchase Behaviour of Environment-Friendly Automobiles in the Southern part of China

2020 ◽  
Vol 11 (1) ◽  
pp. 152-152
Author(s):  
Anesu M. Mabaire ◽  
XU Guangquan ◽  
Ngqabutho Moyo
Keyword(s):  
Purchase Intention ◽  
Informal Education ◽  
Environmental Values ◽  
Environmental Knowledge ◽  
Primary Data ◽  
Environment Friendly ◽  
Republic Of China ◽  
Awareness Campaigns ◽  
Adequate Knowledge ◽  
The Government

This research seeks to examine the purchase behaviour of environment-friendly automobiles in the Southern part of China. The researcher adopted a quantitative approach to analyse primary data using Smart PLS3. Independent variables of this study include environmental attitudes such as; environmental knowledge, environmental values and responsibility feeling. These variables were tested against purchase intention, which is regarded as the dependent variable of this study. Based on the findings, all the proposed hypotheses of this study are positive. Environmental knowledge has a significant effect on the establishment of environmental values. Environmental values have a positive effect on the formation of a responsibility feeling. Responsibility feeling has a significant effect on the purchase intention of environment-friendly automobiles. Individuals who possess adequate knowledge about their environment are likely to develop environmental values, which then transforms into a responsibility feeling towards the environment and then predict the purchase intention of environment-friendly automobiles. It is therefore recommended that the Government of the People's Republic of China should ensure that its citizens are imparted with adequate knowledge about the environment, through formal and informal education, and through socialization agencies and awareness campaigns, as this will help in boosting pro-environmental and sustainable human behaviours. Keywords: environment-friendly automobiles; purchase intention; environmental knowledge; environmental values; responsibility feeling.

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