The Effect of Perceived Consumption Value on Purchase Intention and Recommendation Intention of Up-Cycling Product: Focused on Consumer Innovativeness

2021 ◽  
Vol 21 (2) ◽  
pp. 101-110
Author(s):  
Byungwook Jung ◽  
Youngmin Lee
Keyword(s):  
Purchase Intention ◽  
Consumer Innovativeness ◽  
Recommendation Intention ◽  
Consumption Value

Purchasing organic products: role of social context and consumer innovativeness

2017 ◽  
Vol 35 (1) ◽  
pp. 130-146 ◽  
Author(s):  
Ajax Persaud ◽  
Sandra R. Schillo
Keyword(s):  
Social Identity ◽  
Social Influence ◽  
Social Factors ◽  
Purchase Intention ◽  
Perceived Value ◽  
Consumer Innovativeness ◽  
Content Type ◽  
Organic Products ◽  
Individual Innovativeness ◽  
Nuanced Understanding

Purpose The purpose of this paper is to investigate how individual innovativeness and social factors shape consumers’ purchase decisions of organic products. Design/methodology/approach The study is based on an online survey of 988 Canadian participants. Structural equation modelling was used to test the relationships between social identity, social influence, perceived value and purchase intention within a multi-group framework to show the moderating effect of consumer innovativeness. Findings The results show that the two social dimensions – social identity and social influence – influence purchase intention and the perceived value of organic products partially mediates these relationships. Further, the personal characteristic, “consumer innovativeness”, moderates these relationships. Research limitations/implications Although the sample consists of a higher proportion of younger participants, the results are consistent with theoretical arguments and empirical evidence, which underscores the importance of generational differences in organic product purchases. Practical implications Managers need to develop a more nuanced understanding of how social influence and social identity play different roles in the purchase intentions of consumer innovators vs later adopters. This knowledge can guide practical segmentation, targeting, positioning and promotion strategies. Originality/value This study complements the individual innovativeness predispositions literature by showing that the consideration of social factors leads to a more nuanced understanding of consumers’ purchase intention than either set of factors separately. It also contributes to the literature on adoption of organic products by introducing consumer innovativeness dimension as a key factor.

scholarly journals Pengaruh Consumption Value dalam meningkatkan purchase intention layanan online food delivery pada Clay Craft Restaurant di Renaissance Bali Uluwatu Resort & Spa

2021 ◽  
Vol 9 (2) ◽  
pp. 58-67
Author(s):  
I Putu Satria Wirawan ◽  
I Nyoman Sukana Sabudi ◽  
Ni Luh Gde Sri Sadjuni
Keyword(s):  
Purchase Intention ◽  
Food Delivery ◽  
Social Value ◽  
Epistemic Value ◽  
Purposive Sampling ◽  
Functional Value ◽  
Value Functional ◽  
Consumption Value

Purchase Intention mengacu pada kemungkinan konsumen untuk membeli produk. Salah satu aspek yang mempengaruhi purchase intention adalah sejauh mana consumption value mendorongnya. Penelitian ini dilakukan untuk mengetahui pengaruh consumption value (functional value, social value, conditional value dan epistemic value) dalam meningkatkan purchase intention layanan online food delivery saat pandemi COVID-19 pada Clay Craft Restaurant di Renaissance Bali Uluwatu Resort & Spa. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah kuesioner, wawancara, studi dokumentasi dan observasi. Responden dalam penelitian ini berjumlah 100 responden dengan menggunakan purposive sampling. Teknik analisa data dalam penelitian ini adalah regresi linear berganda, Uji t, Uji F, uji koefisien determinasi dan sumbangan efektif. Hasil dari penelitian ini menunjukkan bahwa consumption value (functional value, social value, conditional value dan epistemic value) secara simultan berpengaruh signifikan terhadap Purchase Intention. Berdasarkan hasil uji koefisien determinasi menunjukan bahwa Variabel pembentuk Consumption Value (Functional Value, Social Value, Conditional Value dan Epistemic Value) memiliki kontribusi sebesar 61,9% dalam mempengaruhi Purchase Intention, sedangkan sisanya 38,1% dipengaruhi oleh variabel lainnya yang tidak diteliti dalam penelitian ini.Kata Kunci: consumption value, purchase intention, online food delivery

scholarly journals The Mediating Role of Commitment in The Relationship Between Mobile Service Quality and Mobile Shopping Customer Loyalty in Malaysia

2020 ◽  
Vol 8 (2) ◽  
Author(s):  
Komatan Dharaman ◽  
Razli Che Razak
Keyword(s):  
Purchase Intention ◽  
Online Shopping ◽  
Partial Least Square ◽  
Least Square ◽  
Mobile Service ◽  
Consumer Innovativeness ◽  
Positive Effects ◽  
Online Purchase ◽  
The Relationship ◽  
Fashion Involvement

Online shopping is becoming increasingly important in the current era, rendering comprehension of consumer online shopping habits crucial. This notion rings true in the context of users and companies alike, thereby emerging as a big concern for e-commerce managers and researchers. One may assume that only by understanding the factors influencing consumer buying intentions for fashion items online will companies be better-positioned for meeting consumer needs. In this analysis, the relationship between customer online purchasing intentions and selected factors was investigated, specifically consumer innovativeness, fashion innovativeness, and fashion involvement. Quantitative research was implemented in the process, involving fashion online shoppers in Malaysia as the respondents after being selected via quota sampling from the ten most popular fashion shopping websites in Malaysia. The statistical method of Partial Least Square – Structural Equation Modelling (PLS-SEM) was then employed for the proposed model testing. The findings subsequently revealed the positive effects of consumer innovativeness, and fashion involvement on online purchase intention, whereas any significant relationship between the variable with fashion innovativeness was absent. However, this analysis was conducted in Malaysia; therefore, the results could be different if tested in other countries. Hence, similar studies related to fashion online purchase intention should be replicated in other Asian countries in the future.

scholarly journals PERAN MEDIASI PERCEIVED USEFULNESS DALAM PLATFORM C2C E-COMMERCE

2019 ◽  
Vol 12 (2) ◽  
pp. 237
Author(s):  
Lily Purwianti
Keyword(s):  
Purchase Intention ◽  
Information Quality ◽  
Online Shopping ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Consumer Participation ◽  
Perceived Ease Of Use ◽  
Testing Hypotheses ◽  
Independent Information ◽  
Recommendation Intention

<p><em>T</em><em>he purpose of this research is to find out the factors that influence in C2C e-commerce. The sample of this study was people who had done online shopping This study</em><em></em><em>uses PLS in testing hypotheses</em><em>using 342 respondents</em><em>. The results of this study indicate that independent, information quality, trust, perceived ease of use variables have influence on perceived usefulness. Another finding is perceived usefulness influencing on consumer participation (purchase intention, recommendation intention). </em><em></em></p>

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