China’s Efforts at Influence in Europe, Targeting the Media and Public Opinion

Author(s):  
Tetiana Sydoruk ◽  
Iryna Tymeichuk ◽  
Oksana Kukalets

Abstract Since 2008, a negative image of China has prevailed in Europe, leading to the country’s image crisis in the region. The state has implemented several policies to improve such a perception. This paper aims to examine the major tools of China’s attempts at influence in Europe, targeting the media and public opinion. Applying the concept of soft power and public diplomacy, we analyse the tools China uses to modify and shape public opinion about itself in Europe. The research framework comprises secondary resources on China’s foreign policy, soft power, public diplomacy and media strategy in Europe. We distinguish four primary influence tools: China buys European media outlets to prevent negative information about itself; it pays for inserts in leading European newspapers; it signs cooperation agreements with media organisations and holds media forums; and it limits access to its market to affect media, film and academic content.

2020 ◽  
pp. 100-113
Author(s):  
Tetyana Meteliova ◽  
Vira Chghen

The article is devoted to identifying the role of the Confucian component in shaping China’s foreign policy during the period of “reforms and openness”. The author analyzes the Chinese “soft power” model and its differences from the classical one, the theoretical foundations of which were formulated by J. Nye, and discovers the China’s “soft power” features in foreign policy and establishes its meaningful connection with Confucian values and concepts. The article provides an overview of “soft power” interpretations in the main works of Chinese scholars, examines the reflection of Confucian “soft power” ideas in the state and party documents and decisions of the period of “reforms and openness”, shows the application of Confucian principles in the foreign policy of China. It is shown that the creation of effective Chinese “soft power” tools is becoming a part of a purposeful and long-term policy of the state. Such tools include the swift reform of leading media, TV and radio companies using modern technologies and focusing on foreign audience abroad, promoting China’s traditional and modern culture in foreign cultural markets, increasing China’s presence on the world market, spreading and promoting the Chinese language, “Education Export” and widening educational contacts, economic ties development and scientific and technical cooperation, public diplomacy development, support of the compatriots living abroad. Geopolitically, China’s soft power strategy is focused on developing relations with its close neighbors and creating a security belt around China. It has been proved that modern China seeks to proclaim itself as a new “soft power” center, the creation of which is a part of the State purposeful long-term policy. It is accompanied by the active appeal of Chinese ideologists to the country's traditional cultural heritage and basing of this new foreign policy on the conservative values of Confucianism, which is a kind of civilizational code determining all aspects of social life for China.


Asian Survey ◽  
2012 ◽  
Vol 52 (6) ◽  
pp. 1089-1110 ◽  
Author(s):  
Ian Hall

Abstract Over the past decade, India has invested significant resources in public diplomacy, using traditional and new approaches to build and leverage its soft power. This article examines the reasons for this investment, the various forms of public diplomacy India employs, and the effectiveness of its efforts to shape public opinion. It finds that Indian investment in public diplomacy is partly a response to concerns about the perceived growth of Chinese soft power and partly a function of changed beliefs in the foreign policy-making elite about the uses of new social media. It also finds that India's new public diplomacy seems to have met with some––albeit patchy––success in augmenting its soft power.


2008 ◽  
Vol 3 (2) ◽  
pp. 99-128 ◽  
Author(s):  
Tomoko Akami

AbstractThis article argues that what we now call public diplomacy emerged in the mid- to late 1930s in the case of Japan. It questions the notion that public diplomacy is new in contrast to 'traditional' diplomacy. It also questions the conventional understanding of Japan's diplomatic isolationism of the 1930s. The article argues that as a result of greater mass political participation, the idea of 'international public opinion' emerged as a new norm in inter-war international politics. States increasingly regarded news and cultural activities as crucial resources of their soft power for winning this international public opinion. Responding to technological developments in communications, they developed a more systematic approach to propaganda in order to utilize these resources in mainstream foreign policy. Even in the age of the socalled rise of nationalism and diplomatic isolationism, Japan could neither afford not to respond to other states' actions nor to ignore international public opinion. In the diplomatic crises of the 1930s, Japan began to coordinate news and cultural propaganda activities, and integrated them into a broader propaganda scheme. Here we see the origin of what is now called public diplomacy. This modern and internationalist thinking then prepared the institutional base for wartime propaganda.


2020 ◽  
Author(s):  
Aleksandr Fisher

Abstract Do states’ partnerships with foreign elites influence international public opinion? During Russia's annexation of Crimea, the Kremlin strengthened its ties with far-left and far-right European parties—leading some European elites to express more explicit pro-Russian positions. This paper analyzes how these elite-level ties influence ordinary individuals’ foreign policy attitudes, offering insight into the conditions under which soft power “trickles down.” By leveraging public opinion data before and after the conflict in Crimea (2012–2017), and employing an estimation strategy that follows the same logic as a standard differences-in-differences strategy, I demonstrate that Russia's linkages with anti-establishment parties led to greater confidence in Vladimir Putin over time, but had limited impact on favorability toward Russia, the United States, and NATO. These findings have important implications for autocratic public diplomacy, our conceptualization of soft power, and Russian foreign policy.


Societies ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 81
Author(s):  
Priya Gauttam ◽  
Bawa Singh ◽  
Vijay Kumar Chattu

In this globalized world, education has become an important medium to enhance people-to-people contact. The Delores report of the International Commission on Education for the 21st century highlights the enormous potential of higher education to use globalization as a resource for bridging the knowledge gap and enriching cross-cultural dialogue. As a major contributor to soft power and an important field of public diplomacy, international education can have a wealth of advantages, including the ability to generate commercial value, promote a country’s foreign policy goals and interests, and contribute to economic growth and investment. The People’s Republic of China, well-known for being the world’s most populous nation and the global economic powerhouse, prioritizes the internationalization of the country’s higher education system. China is looking to expand its higher education program and carry out its diplomatic project in South Asia. In this sense, the South Asian zone, especially Nepal, is significant for China, where its educational diplomacy is playing as a “bridge between Sino- Nepal relations.” In this review, we describe the place and priority of “Education” in China’s foreign policy; explore China’s mediums of investment in Nepal’s education sector; and highlight the importance of educational aid in Sino-Nepal relations. Chinese educational aid to Nepal takes many forms, where Nepali students and officials engage with Chinese investment to enhance their career prospects and the education system in Nepal.


2021 ◽  
Vol 16 (1) ◽  
pp. 1-26
Author(s):  
Hae Won Jeong

Summary What are the public diplomacy strategies for legitimising a pro-Islamist foreign policy? This research unveils how Turkey, which has been a vocal supporter of the Muslim Brotherhood and its affiliates across the Middle East since the Arab Spring, draws on pan-Islamic soft power, neo-Ottoman myth-making and public diplomacy strategies embedded in the precepts of the strategic depth doctrine to rationalise its pro-Hamas foreign policy position under the Justice and Development Party (AKP). By employing critical discourse analysis to the political speeches delivered by the Turkish government officials in domestic and international fora, this article suggests that Turkey has sought to legitimise its pro-Islamist foreign policy and subvert the terrorist designation of Hamas internationally through the humanitarian, Islamic and neo-Ottoman framings of the Palestinian issue. It is argued that Turkey’s public diplomacy of Hamas constitutes part and parcel of the AKP’s grand strategy to project Islamic soft power.


Author(s):  
Joseph S. Nye

This chapter examines Barack Obama’s foreign policy agenda. The Obama administration referred to its foreign policy as ‘smart power’, which combines soft and hard power resources in different contexts. In sending additional troops to Afghanistan, his use of military force in support of a no-fly zone in Libya, and his use of sanctions against Iran, Obama showed that he was not afraid to use the hard components of smart power. The chapter first considers power in a global information age before discussing soft power in U.S. foreign policy. It then explains how public diplomacy came to be incorporated into American foreign policy and concludes by highlighting problems in wielding soft power.


Author(s):  
Piers Robinson

This chapter examines the relevance of media and public opinion to our understanding of foreign policy and international politics. It first considers whether public opinion influences foreign policy formulation, as argued by the pluralist model, or whether the public are politically impotent, as argued by the elite model. It then explores whether the media can influence foreign policy formulation, as argued by the pluralist model, or whether the media are fundamentally subservient to the foreign policy process, as argued by the elite model. It also integrates these competing arguments with theoretical frames used in the study of international relations: namely, realism, liberalism, and critical approaches (including constructivism and post-structuralism). The chapter concludes by discussing contemporary debates concerning organized persuasive communication and the ‘war on terror’.


Author(s):  
Joseph S. Nye

This chapter examines US foreign policy as ‘smart power’, a combnation of hard and soft power, in the twenty-first century. The beginning of the twenty-first century saw George W. Bush place a strong emphasis on hard power, as exemplifed by the invasion and occupation of Iraq. This was evident after 9/11. While the war in Iraq showcased America’s hard military power that removed a tyrant, it failed to resolve US vulnerability to terrorism; on the contrary, it may have increased it. The chapter first considers the Obama administration’s reference to its foreign policy as ‘smart power’ before discussing Donald Trump’s ‘America First’ policy, the role of power in a global information age, soft power in US foreign policy, and how public diplomacy has been incorporated into US foreign policy.


2020 ◽  
Vol 76 (1) ◽  
pp. 24-39
Author(s):  
Arijit Mazumdar

In recent years, several countries have made sustained efforts to project their ‘soft power’ abroad. Public diplomacy has been an important tool for this purpose. Public diplomacy involves activities usually undertaken by a national government to inform and influence foreign public opinion and attitudes in order to advance its foreign policy goals. Such activities include ‘nation-branding’, diaspora outreach, digital engagement, international broadcasting, and international exchange programmes, all of which are designed to promote a positive image and reputation of the country to a global audience. This paper discusses the role of public diplomacy in the service of India’s foreign policy goals during the twenty-first century. The practice of public diplomacy helps the country achieve two significant objectives. First, it helps allay any active or dormant fears within the international community about India as a rising power. Second, it helps India compete with other countries as it seeks to boost foreign tourist arrivals, attract foreign investment and secure new markets for its exports in an era of globalisation. This paper also briefly discusses some of the challenges associated with India’s use of public diplomacy.


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